Principles of Marketing Exam 4

situational involvement

John's lawnmower stopped working midway through mowing his front yard. His interest in researching replacement lawnmower brands is most likely to be _______.

born global

Logitech was founded with the knowledge and resources to accelerate its participation and investment in the global marketplace; it was able to export products soon after being established in market niches in which it competed with long-established firms. This is an example of a(n) _______.

gradually; incrementally

Most companies have entered the global marketplace _______ and _______.

share information

One of the most important benefits of e-marketing is the ability of marketers and customers to _______.

personal information

One of the most significant privacy issues relates to marketers' use of _______.

Exposure

Page visits, reach, and CPM (cost per thousand exposures) are all examples of what type of social media metric?

limited decision making

When buyers purchase products occasionally or from unfamiliar brands within a product category, they are most likely to use _______.

Situational

When retailers go to great lengths to create physical settings that appeal to their target market and are conducive to making purchase decisions, they are attempting to shape which of the following influences on consumer buying behavior?

selective exposure

When you are using the internet to research a school project, and you ignore the banner ads on websites even though you see them flashing on the page, you are probably engaging in the process of _______.

Joint ventures

Which of the following are often a political necessity because of nationalism and government restrictions on foreign ownership?

Attitude

Which of the following consists of three major components: cognitive, affective, and behavioral?

Raise tariffs on products imported from Canada and Mexico

Which of the following does the North American Free Trade Agreement NOT do?

European Union (EU)

Which of the following has its own currency?

Situational (2)

Which of the following influences on the consumer buying decision process result from time, circumstances, and location?

Globalization

Which of the following involves developing marketing strategies as though the entire world (or its major regions) were a single entity?

They worry about getting arrested.

Which of the following is NOT a way that consumers rationalize pirating software, video games, and movies online?

Minimize the transfer of knowledge across locations

Which of the following is NOT one of the five opportunities for creating value generated by a global presence?

It increases inefficiencies throughout the marketing channel.

Which of the following is NOT true about digital marketing as a new distribution channel?

Social network

Which of the following is a website (or app) where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication?

informal; planned

For most firms, the early stages of international development are often _______ and not fully _______.

a motive

An internal energizing force that directs a person's activities toward satisfying needs or achieving goals is best described as _______.

Family influence

The process through which a person acquires the knowledge and skills to function as a consumer is best related to which of the following social influences on the buying decision process?

doubts in the buyer's mind about whether purchasing the product was the right decision

During the final stage of the consumer buying decision process, a person might experience cognitive dissonance, which is _______.

an international division structure

ACME Corp. has concentrated its human resources with international expertise into one unit which serves as the central point for all information flow related to international operations, it is most likely using _______.

app

ACME Corp. is developing a software program that can run on mobile devices so that customers can interact with the firm, view product information, and see the status of an order. This is best described as a(n) _______.

digital marketing

ACME Corp. is using all digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers. This is best described as _______.

trading company

ACME Corp. managers lack the will and resources to develop international marketing strategies, but are happy when their company's products are purchased by a(n) _______, which then sells them internationally.

online fraud

Any attempt to conduct dishonest activities online would be described as _______.

negative balance of trade

Because it imports more products than it exports, so that money is flowing out of the country, the United States has a(n) _______.

Key Performance Indicators (KPIs)

Before creating a social media advertising campaign, Sarah embeds quantitative and qualitative metrics at the onset of her strategy that can allow almost real-time measurement and evaluation. What are these metrics called?

consumer misbehavior (2)

Behavior that violates generally accepted norms of a particular society is best described as _______.

aspirational reference group

Companies often use social media influencers popular with their target market to promote their products. In this case, the influencers represent a(n) _______.

consumer misbehavior

Copying computer software, video games, movies, or music without paying the producer for them is an example of _______.

extended decision making

High-involvement, unfamiliar, and expensive products such as cars are most likely to involve _______.

Evaluation of alternatives

In which of the following stages of the consumer buying decision process does a person use evaluative criteria to assess a consideration set?

physical stores and an online shopping site

The "bricks-and-clicks" model involves maintaining _______.

Pull

The internet is viewed as a _______ medium because users determine which material they are going to view.

Ethical and social responsibility forces

The use of bribes, which are illegal for U.S. companies, relate best to which of the following?

consumers' tendencies to trust other consumers over corporations

Two trends have elevated the importance of consumer-generated information: (1) The growing tendency of consumers to publish their own thoughts, opinions, reviews, and product discussions; and (2) _______.

Social class

Which of the following is an open aggregate of people with similar social rank?

Outsourcing

Which of the following is contracting of noncore operations or jobs from internal production within a business to an external entity that specializes in that operation?

Treating it like a traditional marketing channel

Which of the following is one of the biggest mistakes a marketer can make when engaging in digital marketing?

Gross domestic product per capita

Which of the following is the market value of a nation's total output of goods and services for a given period in relation to its population?

Structure

Which of the following organizational architecture elements is the most difficult to change, especially in the short term?

Import tariff

Which of the following raises the price of foreign goods?

Electronic marketing

Which of the following refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing?

Asia-Pacific Economic Cooperation (APEC)

Which of the following represents the most people?

Internal information search

You are thinking about buying a tablet to help with your classes and for entertainment purposes. When you search your memory for information about products that might address these needs, you are engaging in which aspect of the consumer buying decision process?