Principles of Marketing Quiz 15

4) Which of the following is a difference between direct retailing and direct marketing?

* Direct retailing representatives sell products door-to-door, while direct marketing allows consumers to shop from home.

17) _____ are inventories displayed for sale to customers.

* Floor stock

9) Which of the following is true of retail channel omnification?

* It allows retailers to offer competitive prices across various outlets.

8) Which of the following is true of click-and-collect?

* It enables consumers to make their purchases online and pick up their orders from physical stores.

7) Which of the following is true of a franchise?

* It sells products under the brand name of a larger supporting organizational structure

5) Which of the following is a difference between off-price retailers and specialty shops?

* Off-price retailers focus on lean inventory management, while specialty shops are supported by an agile approach to inventory.

6) Which of the following is a difference between online retailing and the click-and-collect process?

* Online retailing enables customers to have items directly delivered to their doors; whereas in the click-and-collect process, customers travel to a physical store location to take delivery of the merchandise.

19) _____ is an emerging trend that employs market data to best serve customers as they prepare to make a purchase.

* Shopper marketing

10) Which of the following is true of specialty stores?

* They carry a deeper but narrower assortment of merchandise within a single category of interest.

20) _____ means persuading customers to buy a higher-priced item than they originally intend to purchase.

* Trading up

16) Zeta is an American multinational retail corporation. To move ahead of its competitors and increase revenue, Zeta began to employ a system to determine which products to stock and at what prices, and how to advertise to draw target customers. The process employed by Zeta is called _____.

* big data analytics

11) A(n) _____ refers to the originator of a trade name, product, methods of operation, and the like that grants operating rights to another party to sell its product.

* franchisor

14) The technique used to sift through data collected by point-of-purchase scanning equipment is called _____.

* market-basket analysis

2) Delta Company recruits and trains college students to sell educational reference books, software, and children's books door-to-door. This form of retailing is called:

*Direct retailing

18) _____ compete on the basis of low prices, high turnover, and high volume.

*Discount stores

3) Strategic retailing goals typically focus on:

*Increasing total sales

A freestanding store can become successful by:

*becoming a destination store

15) Tipplers Delight is a liquor store that sells a wide assortment of alcoholic beverages. Tipplers Delight is an example of a _____.

*specialty store

12) Alpha Beta Inc. is a self-service shop that offers a wide variety of foods and household products, organized into aisles. Alpha Beta is a _____.

Supermarket

13) Asif wanted to buy a football immediately. He placed an order on Duke.com, an online portal for sports goods, and dropped in at its nearest physical store to collect it. This scenario is an example of _____.

click-and-collect