Producing New and Digital Media Terms «M, N, & O»

Native advertising

A brand name clearly embedded in the content, also known as sponsored content.

Online brand

A focused and structured digital presence that represents who you are online by arranging all of your information, content, and digital profiles in an organized manner. A user's personality, goals, and interests are clearly defined online and connected on all platforms.

Online identity

A name, personality, or subject you wish to establish and present to the public through the web, including social media platforms.

Microenvironment

A small environment, platform, or community found on the web.

Online audience

Creating authentic content that the audience wants to view and share; building an audience that regularly follows your brand.

Online communities

Environments found on the web such as message boards, databases, and social media sites that offer digital interaction with other online users, discussing content through text, images, and sound that capture the imagination of all web users.

Moore's Law

Gordon Moore observed that transistor technology was increasing exponentially in both storage and physical size. He posited that the computer speed and storage would double every 2 years; today, we call it big data.

Multichannel networks

In order to help online platforms, web producers assist with collaborations, promotions, and funding to create content. In some cases, the channels can team up and profit share, similar to a corporation.

Occupy Wall Street

In the fall of 2011, citizens gathering in the physical space as well as on social media networks to protest the economy and income inequality, among many other issues.

MMORPG

Massively Multiplayer Online Role-Playing Games— Web users form guilds and teams with other players in order to win battles against other teams. An example of an MMORPG is World of Warcraft.

Microblogging

Short, frequent posts consisting of only a text, image, etc., commonly found on Tumblr, Twitter, and other social media networks.

Mash-up

Combining two or more existing pieces of content to create a new, transformational piece.

Open source

Code or content that anyone has access to for personal use, when the owner offers the material for free.

Machinima

Also known as machine cinema; a narrative mash-up of video games and cinema, often using multiplayer games or first-person shooters, to create narrative films.

Online participant

An active user of digital media, both as a participant and content creator.

Memes

An idea utilizing an image, video, GIF, or other form of media that spreads between the online audience, changing meanings and messages between users.

New media

Any emerging technologies that affect you both socially and culturally. Non-fiction communities— Fans of books, television shows, and other forms of content connecting together in online communities to discuss and create additional content of their favorite stories.

NSFW

Not Safe For Work— A commonly used message board on 4chan or a hashtag when viewing an image or video that is not appropriate for viewing at one's job or around others.

OTP

One True Pairing— Associated with fandom; after characters have been "shipped" from original stories, fans write and create content in their own narratives.

Metadata

Parts of web code that remain invisible to the viewer on the web browser or screen.

Makers

People who are creators in the physical space using digital media tools. Also known as the "Maker Movement," where people are using computer programming to make open-source materials to help advance the way the web works and how we participate. A few examples include 3D printing, Raspberry Pi, Oculus Rift, among others.

Open collaboration

People who are loosely connected, with a common goal to improve products.