Promotion Unit

If you purchased a pair of nike athletic shoes in a retail store, the shoes would be considered a ______ good.

Consumer

These forms of sales promotion offer some type of price reduction or free merchandise

Coupons and rebates

Identify which promotional strategy would be best utilized when a business uses social media to promote or advertise the latest news and events about their business

Direct marketing

A problem with using competitive parity for forming a promotional budget is that each company's objectives may not be the same

False

Many companies avoid using publicity in their promotional mix because it's too costly

False

Public relations are an essential type of promotion that helps to sell products

False

Which of the following types of promotional strategies is best descried as any paid form of nonepersonal promotion of ideas, goods or services by an identified sponsor?

Advertising

Identify which of the following would be a disadvantage of using the percentage of sales strategy for determine a promotional budget

If sales were low last year, the new budget may not be enough to cover all promotions this year

Choose which promotional concept that would be the best example of institutional promotion

Is used to create a favorable image of the business

Company's send these items out when they want news coverage for something they have done

Press releases

A company purchases billboard ads when adding this type of advertising to it's promotional mix

Print advertising

Which type of advertising is used To generate sales rather than being used for fostering goodwill?

Promotional advertising

Which of the following can involve promotion of a product through a marketing group that addresses the public and answers questions and concerns?

Public relations

This promotional strategy is a special type of promotion that involves placing positive information about a business or it's products in the media

Publicity

One of the most coming forms of this type of promotion involves fans participating in a half court contest for prizes?

Sales promotion

A press kit consist of promotional materials that can be used by the media, such as fact sheets, background information, press releases and videotapes

True

Advertising rates usually are dependent on the circulation, size, of the audience that will be exposed to the ad

True

In entertainment marketing, before a new motion picture is released, marketers go to work creating a promotional plan.

True

It is possible trough web sites such as CNN.com for advertisers to target specific groups of people

True

Many websites keep their content free to use because of the use of advertisements

True

Marketing research shows that the average person is exposed to more than 2000 advertisements in a week

True

Promotional plan exist where two or more of the promotional components from the promotional original mix are used together

True

Sales promotions, such as coupons, are tied to an advertising promotion such as a print ad

True

Sports organizations use a set percentage or portion of last years sales or the coming years sales to decide on the amount of the promotional budget

True

The purpose for sports promotion is to generate sales, attract a targeted audience, and help create a positive image

True