Quiz for Facebook
How many levels exist when creating an advertising campaign on the Facebook App? 2 3 4 5
3
A business wants to set up a split test. At which level should the business choose this option? Campaign level Test Level Ad set level Ad level
Campaign level
In what order is an advertising campaign created on the Facebook App? Campaign, ad set, ad Ad, ad set, campaign Ad set, campaign, ad Campaign, ad, destination URL
Campaign, ad set, ad
Which two actions can be performed by the Page moderator on a client Page? (Choose 2) Create and delete posts Send messages as the Page Publish and manage jobs Remove and ban people from the Page Add friends to the Page
Send messages as the Page Remove and ban people from the Page
What are three primary uses of a Facebook business Page? (Choose 3) Connect with customers Sell products for less cost Connect with potential employees Have an online storefront for the business Share videos
Connect with customers Connect with potential employees Have an online storefront for the business
A music store owner wants people to click a link in an ad and visit the store website to read more about guitar repair services. After running the ad for a week, the results show 276 link clicks. The cost per result was 29 cents per link click. Approximately how much did the store owner spend to see these results? $70 $80 $90 $100
$80
A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create? A Page post on the Facebook App A boosted Page post on the Facebook App An ad on the Facebook App An event on the Facebook App
A Page post on the Facebook App
Which of these is an ad account permission granted to the analyst role? Manage admin permissions Access reports Edit payment method Create and edit ads
Access reports
What is a benefit of using an ad instead of a regular Page post on the Facebook App? Ads can reach a more specific audience. Ads do not appear in Feed. Ads offer video options. Ads allow comments, likes and shares.
Ads can reach a more specific audience.
Which interface can be used to set up an ad campaign for the Facebook App? Facebook IQ ads Ads Manager Mobile Studio Advertising Creative Hub ads
Ads manager
An advertiser wants to get a high-level view of how all of their campaigns are performing. Which level should they view to see these results? Ad account level Campaign level Ad set level Ad level
Ad account level
What should be the first step in planning a marketing campaign on the Facebook App? Choose the creative ad format Align the business goal with a campaign objective Select placements, targeting and budget Create a boosted post from the most recent post
Align the business goal with a campaign objective
What is a pixel custom conversion? A preset list of events on Facebook for common actions people take on its website An event that a business can define to collect information about actions taken on its website A piece of code written by a business to track actions taken on its website A cookie that lives on every page of the website to capture data
An event that a business can define to collect information about actions taken on its website
What is a reason that an ad would be rejected on the Facebook App? The link to the landing page includes content that is relevant to the ad An image within the ad focused on individual body parts Lead ads are to receive email, first name and phone number The ad used a video ad that was originally created for television
An image within the ad focused on individual body parts
A bank releases a mobile banking app and wants to increase app downloads with its new customers. Which campaign objective should the bank use? App Engagement App Lead Generation App Installs App Store Traffic
App Installs
A brand wants to send more people to the App Store to download its app. Which campaign objective is most relevant? App Conversions App Lead Generation App Installs App Traffic
App Installs
Which two variables are available for split tests? (Choose 2) Audience Budget Placement Pacing
Audience Placement
Which two ad placement platforms are available when you create an ad in Ads Manager? (Choose 2) Audience Network on the Facebook App Pages on the Facebook App Audience Insights Instagram feed Twitter
Audience Network on the Facebook App Instagram feed
A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements. What caused this result? Automatic placements more efficiently allocated the ad set budget. Automatic placements more efficiently distributed the ad bids. Automatic placements more efficiently set up a bid cap. Automatic placements more efficiently adjusted the cost control.
Automatic placements more efficiently allocated the ad set budget.
How can a business increase the reach of an organic post on its Page without creating a campaign in Ads Manager? Edit the post Boost the post Create a new ad set Sponsor the Page
Boost the post
What is a similarity between a boosted post and an ad on the Facebook App? Both are created in Ads Manager Both use advanced targeting capabilities Both require budget to be shared with a wider audience Both increase audience engagement
Both require budget to be shared with a wider audience
What is a similarity between a boosted post and an ad on the Facebook App? Both are created in Ads Manager Both use advanced targeting capabilities Both require budget to be shared with a wider audience Both increase audience engagement
Both require budget to be shared with a wider audience
A retailer based in Europe is expanding to new locations in Asia and wants to introduce the brand to the new market. Which two ad objectives are appropriate for this retailer? (Choose 2) Brand Awareness Reach Lead Generation Traffic Catalog Sales
Brand Awareness Reach
Where is the pixel installed? Facebook business Page Ads Manager Business website Personal Facebook Page
Business website
Which of the following is a benefit of reviewing conversion events with a Meta pixel? Businesses can connect specific customers with their purchases Businesses can determine optimal advertising strategies Businesses can see where to reduce spending Businesses can identify the most popular products
Businesses can determine optimal advertising strategies
What feature is unique to Stories on Instagram and the Facebook App? Vertical creative Sound controls Short videos Content disappears after 24 hours
Content disappears after 24 hours
What is the first step required to establish a business presence on the Facebook App? Create a Page Create an event Create a post Create an ad
Create a Page
A business wants to acquire new customers and increase sales. Which strategy should the business select? Create a campaign with the Conversions objective Create a campaign with the Lead Generation objective and contact its leads with relevant information Reach more people through the Video Views objective and retarget them with lead ads Use the Engagement objective to interact with its audience
Create a campaign with the Conversions objective
To maximize audience attention to still images in an ad campaign, which strategy should you use? Create a stop-motion video Create a slideshow of the images Run the campaign based on the best image Tell a story through text overlay over images
Create a slideshow of the images
What can a Facebook group help a business do? Create a space for people to communicate about topics and interests related to the business Display and sell products in Facebook Shops Organize and respond to public Facebook events Visualize Facebook Page performance
Create a space for people to communicate about topics and interests related to the business
Which Instagram surface allows a business to connect with individuals or groups of people? Direct IGTV Feed Instagram Stories
Direct
A brand has a new goal to get more people to see, share, like and comment on individual posts on Instagram and the Facebook App. Which campaign objective is appropriate for this brand? Brand Awareness Lead Generation Engagement Conversions
Engagement
A marketing executive wants to forecast the minimum budget for the company's app installs goal for the next campaign. What should be used? Reach and Frequency Estimated Daily Results Audience Insights Events Manager
Estimated daily results
Which of the following apps can be used to view Ads Manager on mobile? Instagram Messenger Facebook App WhatsApp
Facebook App
You want to set a maximum bid amount for individual actions like link clicks and landing page views. What should you create? Promoted post Boosted Page post Facebook ad Advertising budget
Facebook ad
Which element is required to create a Custom Audience from website visitors? Facebook SDK Facebook Shop Facebook pixel Facebook profile
Facebook pixel
Which Facebook App solution can help to create a sense of community with an audience? Stories Insights Shops Groups
Groups
Which Facebook App solution can help to create a sense of community with an audience? Stories Insights Shops Groups
Groups
What's the difference between reach and impressions? Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad. Impressions refers to how many people saw an ad. Reach refers to how many times an ad appeared on a screen. Impressions and reach are different words for the same thing, which is how many people saw an ad. Impressions and reach are different words for the same thing, which is how many times an ad appeared on a screen.
Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad.
What can a boosted post help an advertiser achieve? Increase engagement on Page content Review actions on the business website Measure the number of purchases on the business website Obtain in-depth reporting that includes cost per purchase
Increase engagement on Page content
What are two benefits of selecting automatic placements? (Choose 2) It gives the ad delivery systems increased flexibility to find the best results It ensures campaign budget will be evenly spent across each placement It makes the campaign budget weighted toward Instagram It typically generates the most efficient use of budget and helps control costs It reaches more people across Facebook apps and technologies
It gives the ad delivery systems increased flexibility to find the best results It typically generates the most efficient use of budget and helps control costs
An online store wants a database of customer information but it does not have the Meta pixel installed. Which campaign objective meets this business goal? Lead Generation Conversions Traffic Brand Awareness
Lead Generation
What action does a business want its customers to take if it selects Engagement as its campaign objective? Like a post Make a purchase Remember an ad Visit its website
Like a post
A new ecommerce company wants more people to start conversations through Messenger or WhatsApp for customer service. Which campaign objective should be used to meet this business goal? Messages Lead Generation Engagement Reach
Messages
Which of these is part of the Consideration objective category? Catalog sales Messages Traffic Conversions
Messages
Who do businesses try to reach with a lookalike audience? People who have shown interest in the brand in the past People who have visited the website of the advertiser People who have indicated certain interests People who have a similar profile to an existing audience
People who have a similar profile to an existing audience
It's interested in testing video ads but doesn't have resources to create them. What solution should the business try? Instant Experience Slideshow Stories Single image
Slideshow
Which two types of posts can be boosted on the Facebook App? (Choose 2) Special offers Profile posts Location posts Events posted on a personal account Events organized by the business
Special offers Events organized by the business
What is the main difference between the Traffic and Conversions objectives? The Traffic objective optimizes for clicks, while the Conversions objective optimizes for actions. The Traffic objective optimizes for actions, while the Conversions objective optimizes for clicks. The Traffic objective optimizes for views, while the Conversions objective optimizes for reach.
The Traffic objective optimizes for clicks, while the Conversions objective optimizes for actions.
A brand launches a new website and wants to encourage people to visit it. What should the brand select first to create the campaign? The appropriate ad objective Custom Audiences and lookalike audiences Automatic placements The right creative for the campaign
The appropriate ad objective
What is organic reach? The number of people who have seen a post through unpaid distribution The number of people who have seen a post through paid distribution The number of people who have shared a boosted Page post The number of people reached after setting up a Custom Audience
The number of people who have seen a post through unpaid distribution
A brand wants to show ads at certain times. How should the brand schedule ads? Time and day Only time Only day Automatic
Time and day
When you create Instagram content, what is the most effective way to engage with followers and people who have expressed interest in a business? Keep captions brief and interesting, and use 17 words or less. Use hashtags, locations and likes, and comment on photos that people have tagged the business in. Use ephemerality as a creative tool when creating content for Instagram Stories. Focus attention on the subject, brand and call-to-action buttons to provide a clear message.
Use hashtags, locations and likes, and comment on photos that people have tagged the business in.
What action does a business want its customers to take if it selects Traffic as its campaign objective? Visit business website Make a purchase Remember an ad View a video
Visit business website
Which two Meta solutions enable businesses to communicate privately and instantly with customers? (Choose 2) Audience Network WhatsApp Oculus Facebook App Messenger
WhatsApp, messenger
When can you include a link to your website? When you promote a post When you boost a Page post When you create an ad When you create a post
When you create an add
A shoe advertiser runs a campaign for a new product launch in September. The 30-day campaign only reaches 10 people. What target might explain the low reach number? Women ages 18-35 in London who like vegan shoes Women ages 18-35 in London who like shoes Women ages 18-55 Adults ages 18-35
Women ages 18-35 in London who like vegan shoes
What are the first two campaign objective categories in the ads creation flow? (Choose 2) Awareness Optimization Conversion Attribution Consideration
awareness and consideration
Which two payment methods are acceptable in the billing section in Ads Manager? (Choose 2) Credit card Money order Business check Debit card Electronic funds transfer (EFT)
credit card/debit card
Which three parameters can be used to reach potential customers and determine a Core Audience? (Choose 3) Location Age Gender Ethnicity App Activity
location, age, gender