Quizzes 8-11

Which of the following most accurately reflects media consumption by the average American adult?

... spends most hours watching television, followed by using the Internet, and listening to the radio

Consumers are primarily price-driven when shopping on the Internet T/F

FALSE

In a Dutch-Internet auction, the highest price wins T/F

FALSE

Online retailing is one of the largest segments of the retail industry T/F

FALSE

A demand-aggregator facilitates group buying of products at dynamically adjusted discount prices based on high-volume purchases T/F

TRUE

E-distributors operate in horizontal markets T/F

TRUE

Groupon is an example of local commerce T/F

TRUE

Keeping bid increments low increases the number of bidders and the frequency of their bids T/F

TRUE

Next to social networks, newspapers produce the largest online audiences of any media T/F

TRUE

The a la carte revenue model allows users to pay only for what they use T/F

TRUE

_____________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids a. Bid rigging b. Herd behavior c. Group buying d. Winner's regret

b. Herd behavior

Which of the following best explains why the service sector is a natural avenue for e-commerce? a. The service sector is less geographically reliant and more globally oriented b. Much of the value in services is based on the collection, storage, and exchange of information c. The service sector has historically been more technologicaly-reliant d. It is not; services are difficult to translate to e-commerce because they rely on face-to-face communications and barter

b. Much of the value in services is based on the collection, storage, and exchange of information

Which of the following forms of online entertainment is expected to generate the most revenue in 2015? a. Internet radio b. Online video c. Online music downloads d. Online games

b. Online video

Which of the following is a community of members who self-identify with a demographic category? a. practice network b. affinity community c. interest-based social network d. sponsored community

b. affinity community

The advantages associated with auction sites that become larger and have more items for sale due to the fact that larger numbers of people visit them can be explained in terms of ___________________ a. market efficiency b. network effects c. dynamic pricing d. fulfillment efficiency

b. network effects

Portals compete with one another on: a. reach and depth b. reach and unique visitors c. unique visitors and search engine speed d. search engine speed and results

b. reach and unique visitors

Which of the following is the fastest growing segment of media revenues? a. Newspapers b. Home video c. Internet d. Television

c. Internet

Which of the following statements about the movie industry is not true? a. Online movie viewing is growing faster than all video viewing b. Over 60 million Americans were expected to watch movies online in 2012 c. Internet and online distribution now make up the largest share of movie revenues

c. Internet and online distribution now make up the largest share of movie revenues

true? a. Real estate differs because it is impossible to complete a property transaction online b. The primary service offered by real estate sites is a listing of houses available c. The Internet and e-commerce have created significant determination in the real estate marketplace d. The major impact of Internet real estate sites is in influencing offline decisions

c. The Internet and e-commerce have created significant determination in the real estate marketplace

Which of the following statements about B2B electronic storefronts is not true? a. They are usually considered a type of Net marketplace b. They are seller-side solutions c. They are a predecessor to automated order entry systems d. They tend to serve horizontal markets

c. They are a predecessor to automated order entry systems

Which of the following statements is not true? a. The Volkswagen group manages almost all of its procurement needs via the Internet b. VWGroupSupply can be accessed by suppliers via standard Web browser software c. VWGroupSupply.com is an industry consortium d. The Volkswagen Group developed WVGroupSupply using technology from a number of vendors

c. VWGroupSupply.com is an industry consortium

An ___________ provides electronic catalogs that represent the products of thousands of direct manufacturers a. e-procurement company b. industry consortium c. e-distributor d. exchange

c. e-distributor

To a manufacturing company, office supplies are an example of a. direct goods b. MRO goods c. indirect goods d. distributed goods

c. indirect goods

_________________ is when sales of new digital products replace sales of traditional products a. Innovation b. Digitization c. Consolidation d. Cannibalization

d. Cannibalization

In _______________ pricing, customers change their offers to buy based on both their perceptions of seller's desire to sell and their own need for the product a. Utilization b. Trigger c. Personalization d. Dynamic

d. Dynamic

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except: a. Moving to a supply-push model b. Channel conflict c. Developing a fast-response online order and fulfillment system d. Higher cost structures

d. Higher cost structures

All of the following are trends in the financial service industry except a. Integrated financial services b. Industry consolidation c. Growth of online personal banking d. Pure online banks are displacing established multi-channel firms

d. Pure online banks are displacing established multi-channel firms

Which of the following primarily involve long-term sourcing? a. e-distributors and exchanges b. e-distributors and industry consortia c. e-procurement Net marketplaces and exchanges d. e-procurement Net marketplaces and industry consortia

d. e-procurement Net marketplaces and industry consortia

Walmart's global supply chain has been criticized for all of the following except a. bribing officials b. wasting energy c. exploiting labor in underdeveloped countries d. failing to be efficient

d. failing to be efficient

An _____________ primarily serves businesses that mostly buy direct goods on a contract purchasing basis a. e-distributor b. e-procurement c. exchange d. industry consortium

d. industry consortium

All of the following are potential benefits of B2B e-commerce except a. lower transaction costs b. lower administrative costs c. lower search costs d. lower price transparency

d. lower price transparency

When traditional merchants combine their offline retail and online retail stores and services to provide a seamless customer service experience, it is referred to as a _____________ strategy a. differentiation b. dual c. virtual d. multi-channel

d. multi-channel

Which of the following is not one of the top factors a business should consider when planning an Internet auction? a. Location of auction b. Type of product c. Type of auction d. Bid increments

a. Location of auction

Which of the following was the most troubled segment of the publishing industry in 2012? a. Newspapers b. Periodicals c. Magazines d. Books

a. Newspapers

Amazon's Kindle uses a __________ to restrict the widespread sharing of content a. Walled garden b. Firewall c. Cloud d. Encryption

a. Walled garden

Which of the following is not one of the three defining characteristics of a portal? a. auctions b. commerce c. content d. navigation of the Web

a. auctions

The majority of inter-firm trade involves a. contract purchasing of direct goods b. spot purchasing of indirect goods c. contract purchasing of indirect goods d. spot purchasing of direct goods

a. contract purchasing of direct goods

Virtual merchants face potentially large costs for all of the following except; a. Building and maintaining a Web site b. Building and maintaining physical stores c. Building an order fulfillment infrastructure d. Developing a brand name

b. Building and maintaining physical stores