Read Chapter 39: "It's Dude Time!"
dude time-protestant reformation-
500 yer ago decision to seperate from catholic church- every individual should be able to read bible for themselves- increase literacy and access to bibles- side-effects- they want to read more
dude time-internet usage
access issues, religious reasons, censorship, legal rules (can or cant do), material dimension-facebook- US 50%, europe-16%, its an american website caters to USA.
dude time-democratic governments
have more media usage- free people, freedoms, not controlled, more technology, tv station all political ads, show just filibusters,
dude time-functionalism
media around sports- women in sports also mention they are mothers, wives, don't do that for men. women are role models, men are entertainment. the function of media sport is for entertainment .
dude time-broad culture changes- why do people use so much mass media
media usage- 1440AD- from where started o% to now-11hours per day--- what explains this--communication avaliability and efficiency, technology, protestant reformation, democratiic governments, capitalism
dude time-3 dimensions of culture
normative dimension- action cognative dimention- beliefs material dimention- physical objects- american TV comsumption
dude time-research
observation, content analysis-use existing stats, chart, time, get them from existing media- watch TV
dude time-features of mass media
one-sided, shared experiences, technological intermediary, hyperreality- in this reading- sumbolic interactionist- about aymboly- excitement- womens will only run through scores theoretical perspective- resource- airtime is scarce resource- conflict theory- changed over time? the are less equal between women and mens sports
dude time-time use studies
people literally record over a week or a month- record every single minute (11 hours per day)
dude time-capitalism
reinforce media- why is mass media important- advertising, selling stuff, newspapers, broadcast tv
dude time-latent or dysfunctions of sport media
reinforces prejudices, sexism, racism- 3-6% to womens sports, other 90% are to mens sports
dude time-about
sports media, understanding gender, race,
dude time-average tv consumption
trend consumption- US watch a lot of tv- 8hrs- all other countries- 3-4 hrs-- how to explain difference--functions and purposes are different, cultural norm difference, and material different- access to TV- updated results- US went down and japan and italy went up. change over time- usage changes- smart phone, and internet are reasons
dude time-focus group opinions
video games, keep them happy, keep them home, guilt money because cant spend time with them, marketing world- exposed to marketing message- 300 advertisements a day- entertainment, teens are studied -to see how to reach them- they are stubborn- respond to cool- cool hunting- search for certain kind of person- look for trend setters- culture spies, find a certain kind of kid- a leader, ---cool features-- tatoos, piercings, clothes, outside norms, specific trends---record players, jeans, the woman with cat meme
