Risk Communication

What are some outrage factors?

"risky", uncertainty, involuntary, controlled by others, untrustworthy sources, unresponsive process, unfamiliar, dreaded, catastrophic

What are four risk communication tools?

1) accept and involve recipient of info as a Legitimate Partner 2) plan carefully and evaluate communication performance 3) coordinate and collaborate with other credible sources 4) plan for media influence

What are the seven central rules of risk communication?

1) accept and involve the recipient of info as a legitimate partner 2) plan carefully and evaluate communication performance 3) listen to your audience 4) be honest, frank, and open 5) coordinate and collaborate with other credible sources 6) plan for media influence 7) speak clearly and with compassion

What are five risk communication objectives?

1) acknowledge event with empathy 2) inform public about risk and explain with plain language 3) establish credibility 4) provide emergency courses of action 5) commit to providing additional info as it becomes available

What is a risk?

a risk is the chance, high or low, that somebody may be harmed by the hazard

What is a hazard?

anything that can cause harm

Coordinating and collaborating with other credible sources can help what?

communicate effectively because it really hurts credibility when there are conflicts and disagreements among info sources

What is essential and amplified in low trust and high concern situations?

communication skills essential mistakes and negatives are amplified

What is different in a catastrophic event? why?

communication; in your every word, eye twitch, and passing emotion, it resonates with heightened importance to the public

Why do we need to plan carefully and evaluate communication performance?

different goals, audiences, and media require different communication strategies

Why is accepting and involving the recipient of info as a legitimate partner a risk communication tool?

goal of risk communication is not necessarily to diffuse concern or to avoid a action, it is to produce an involved, informed recipient of information that is interested, thoughtful, solution-oriented, and collaborative

Risk is the sum of what? what does the public focus on more?

hazard and outrage; the outrage

What is the difference between individual risk communication vs. public risk communication?

individual risk communication = patient comes into office and you have to tell them the risk public risk communication = a research study

What is the definition of risk communication?

interactive process of exchange of info involving media, literature, and advertisement of risk and benefit among individuals, groups, and institutions

How does the national research council define risk communication?

interactive process of exchanging information and opinion among individuals, groups, and institutions involving multiple messages about the nature of risk

Risk communication involves ______ and _______ situations.

low trust and high concern

Risk communication must be made within what? It may be _______. What outcome might it have? Does it always involve complete information?

narrow time frame; irreversible; uncertain; no it may have imperfect or incomplete information

Is over-reassurance a good thing?

no it can backfire: instead give realistic assessment and be cautious in reporting numbers

What are some risks that concern patients?

risk of various illnesses risk of death risks associated with medical tests/treatments risks and cuases of medically unexplained symptoms risk of workplace or other exposures

What types of situations is risk communication used in?

science-based approach for communicating effectively in: high concern, low trust, sensitive, or controversial situations

What are the techniques in communicating with at-risk personnel?

speak with empathy explain risks in simple language provide risk reduction recommendations commit to continued communications and/or advise where the public can receive additional information

In a serious crisis, all affected people are different how?

take in info differently process info differently act on information differently

What exactly is an outrage factor?

they are usually based on cultural values but these are things people are outraged about when responding to a hazard

What is the heart of relationships and risk communication?

trust and credibility

What is the greatest concern for most? why?

uncertainty because the public seeks restored self-control, they must feel empowered

What is important in risk communication?

value your patients views and beliefs

Why do we need to plan for media influence?

we need to know what messages are being delivered by the media to the audiences you wish to reach as well to participate in formulating messages for delivery through the media on topics of interest to your audiences

Do we need media in risk communication and why?

yes to give important protective actions for the public and know how to reach their audiences and what their audiences need