Salesforce Consulting Exam

Which two statements are correct about Send Logging? ​

1. AMPscript can be used to pull data from Send Logs for use within emails. ​ 2. SQL Query Activities can reference Send Logs in combination with system data views.

Which two statements are correct about Send Logging? Choose 2 answers ​

1. AMPscript can be used to pull data from Send Logs for use within emails. ​ 2. SQL Query Activities can reference Send Logs in combination with system data views.

What action should be taken to increase subscriber engagement? Choose 2 answers

1. Adopt a Cart Abandonment Email Campaign 2. Increase the use of dynamic content in emails

ABC Company is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the constant influx of new users and would like to speed up the turnaround of granting new users access to the Marketing Cloud. In what two ways can this be accomplished? Choose 2 answers.

1. Assign Administration User permissions to the Channel Manager role. 2. Assign Administration User permissions to each business unit.

A company is hosting a series of events and wants its customers who register to enter into a journey. Which two methods are viable configurations for these contacts to enter? Choose 2 answers.

1. A SmartCapture form hosted on a CloudPage that populates the entry source. 2. A form hosted on the company website that fires the entry event via REST API.

ABC Company is launching a new campaign, driving them to redesign their data structure. ABC COMPANY needs to change the cardinality between two data extensions inside Contact Builder. What are two consequences of this change? Choose 2 answers

1. A contact may not show up in the filter based on one of the data extenstions 2. All scheduled sends using a filter based on one of the data extensions should be reviewed

Which two statements about a database of record are correct?

1. A database of record is a centralized storage repository of data about objects or people. 2. A database of record is system in which subscribers status is maintained

ABC Company has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations. Which statement is correct regarding the Business Unit functionality within Marketing Cloud? Choose 2 answers.

1. Business Units can mirror an organization operational structure 2. Business Units can share information with other Business Units

ABC Company has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency. What two pieces of information would help ABC COMPANY achieve this objective? Choose 2 answers: ​

1. Channel preference of customers ​ 2. Last purchase date

A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and Products. The data extensions contain the following information: Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount Products: ProductId, SKU, Name, Description, Cost, Price . Which two actions should be taken in Data Designer?

1. Create one-to-one relationships between Order_Details and Products 2. Create one-to-many relationship between Orders and Order-Details

A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud. Which three steps should the consultant use in the solution?

1. Enable triggered send on the Lead object in configuration 2. Create the triggered send definition in the marketing cloud 3. Write an Apex Trigger on the Lead object

What are the similarities between Automation Studio and Journey Builder?

1. Have duration plus wait activity (look for answers that start with JB or AS) 2. Ability to define an email send 3. Fire an event from Automation Studio to Journey Builder

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups: Customers who searched for an item on their website. Customers who abandoned a cart on their website. Customers who made a purchase on their website. What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

1. How are subscribers identified in your web analytics? 2. How long after the behavior occurs will a subscriber need to enter a journey? 3. Should a single customer exist in multiple journeys at the same time?

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following: The email content will highlight new inventory each day. A small team will run both their digital marketing operations and their email program. A user needs to build, test, and send a daily email in less than an hour. Images for the emails will be hosted on their website CMS. Which question is relevant to identify strategies for designing the custom template for the customers daily promotional email? Choose 3 answers ​

1. How often will the layout of the content in a content area change? 2. What is the maximum file size of the images being used? ​ 3. How often will email content be image-only with text overlaying images?

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP). What response articulates proper IP warming? Choose 2 answers

1. IP ramp-up is important to establish a positive sender reputation. 2. IP ramp-up takes 4-6 weeks to be able to fully send to all 3 million customers

What is the capability of the Import within Contact Builder? Choose 2 answers

1. In order to use Map by Header Row, the fields in the DE and file must match exactly. ​ 2. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect. ​

Which statement is correct regarding the automation tools in the Marketing Cloud? ​

1. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool. 2. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder. 3. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.

A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder. What can a user do to ensure that contacts enter this interaction successfully based on the error message? Choose 2 answers

1. Make sure the contact is above the High Water Mark on the source data 2. Select a source DE with a root relationship to the contact

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet. Individuals should only be allowed to enter once, and the winner will be selected randomly. All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter. Which two components are appropriate for this solution?

1. Microsite with Smart Capture to store entrants on a data extension 2. Data Extension with double opt in status defined

What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers

1. Open and click activity are tracked in either version. 2. An auto-generated text version will be sent with your HTML email.

The ABC Company marketing team is launching a new email campaign. ABC COMPANYs Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort. Which three items will Validate check in an email message? Choose 3 answers

1. ​ Correct syntax is used on any AMPScript in the emails code. 2. Personalization strings map to attributes or data extension fields 3. Each content area specified in a dynamic content rule exists

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

Add all email address fields into the Contact Configuration screen in the correct order

What is tracking alias?

1. Same URL ​ 2. Differentiate clicking email ​ 3. Can be found in some reports ​ 4. Email Conversion Tracking

Customer Event gathers data through a tablet-based webform as part of a raffle into a data extension. Winner is randomly selected. After the event, an email should be sent to the participants to gather opt ins for marketing emails. Define 2 things necessary:

1. Send email activity which contains a link to subscription center 2. SmartCapture

A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure. What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit?

1. Subscribers can be maintained at the Business Unit level 2. Brands can set their own physical address and SAP

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? Choose 2 answers ​

1. The consultant should enable deep linking in Marketing Cloud Connect configuration. 2. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

To fuel their expansion, ABC Company recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com. Select the statement that correctly describes the implication of this recommendation. Choose 2 answers.

1. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication. ​ 2. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.

Why would a contact fail to enter a Journey Builder interaction? Choose 3 answers

1. The interaction allows re-entry only after exiting, and the contact already exists. 2. The contact falls below the High Water Mark 3. The contact did not meet the entry criteria

A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?

1. Turn off Individual Level Tracking 2. Upgrade the MC account to ConnectedApp

A customer wants to send an email from Sales Cloud on behalf of the record owner. How should the consultant meet this requirement? Choose 2 answers

1. Use the Send Form Record Owner option 2. Use a custom Send Classification

Which three statements about Send Log Data is correct?

1. Uses Measures, filters and programs 2. Accessed using query 3. Can be stored for periods of time

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script. The Company collects the following information: - Customer data (email address, first name, last name...). - Event registration (email address, event ID, event name, event type, venue ID...). - Venue details (venue ID, venue name, venue address...). - Payment details (email address, event ID, total paid...). The Company does not want to link everything in Contact Builder. Which are the two data sources that must be incorporated inside Contact Builder? Choose 2 answers.

1. Venue Details ​ 2. Customer Data

A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive. Which two questions should be asked to determine a data/segmentation strategy?

1. Will a look up table be needed for a dynamic "From Name" ? 2. Will "version" values/meanings change, precluding reusable AMPScripts?

A retail company's database of record resides at a third party company that also keeps track of purchase history. - That database only updates once a day where new records can be created and merged. - The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database. What key issue should be addressed? Choose 3 answers

1. Will the company need a customer preference center? 2. How will MC and the database sync up? 3. What publication lists will be used?

ABC Company wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector. Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? Choose 3 answers

1. ​Match subscribers to web activity by passing Subscriber ID through email links 2. Track web activity from a click on an email URL back to a specific email campaign 3. Recognize web traffic as originating from email instead of another channel

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems. Which two actions should the implementation Consultant recommend?

1. ​Use Synchronized Data Sources to data from the Sales Cloud. 2. Use Data Designer to link student and alumni data to the contact record.

ABC Company wants its monthly distributor newsletter email to appear to be sent on behalf of the subscribers account representative without segmenting the audience by sales representative. How should this distributor-specific sender profile be configured in the Marketing Cloud? Choose 2 answers

1. ​Utilize data extension AMPScript lookups to dynamically populate the from name and from email values. 2. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values

A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account. Which activities should be included in the customers journey?

24 hr wait > Decision Split > Send Email > 24 Hr wait > Decision split > Send Email

A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings Data for the campaign will be in two data extensions: Customer and New Accounts The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m. The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m. Which automated workflow meets the customers requirements? ​

A scheduled automation that starts at 2AM that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity and Send Email Activity

ABC Company needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience? ​

A triggered message to send an email as soon as a customer completes a purchase

A customer has several values that need to be used in the body of an email send. The data would be stored in a reference data extension, related on SubscriberKey There may be one or more records for each subscriber The audience is generally over 1 million subscribers The content is time sensitive and should be sent as quickly as possible The customer is not using "Catch and release" sending The reference data extension contains 25 columns What method should be used?

AMP Script a single LookuoOrderRows function

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following: Emails will be built using a custom dynamic template for these messages. Links will vary over time and across campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension. Retargeting messages will dynamically populate content based on regional market. In order for this solution to be viable, which skill set does the customer team need to possess?

AMPScript

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition. Which option should be in this scenario? ​ Personalization strings

AMPScript

A customer wants to display a subscribers first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition. Which option should be in this scenario?

AMPScript

What is the skill set you need to build emails with dynamic content?

AMPScript

A customer has several values that need to be used in the body of an email send: The data would be stored in a reference data extension, related on SubscriberKey. There may be one or more records for each subscriber. The audience is generally over 1 million subscribers. The content is time sensitive and should be sent as quickly as possible. The customer is not using "catch and release" sending. The reference data extension contains 25 columns. Which method should be used? ​

AMPscript a single LookupOrderedRows Function

A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam. How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

An automation that queries the Complaint data view

ABC Company wants to automate the sending of shipping notices and a customer survey. - Shipping notices will be sent once a day. - The shipping file will be placed on the FTP some time after 4:00 p.m. - The shipping data will be sorted in the Shipping Notice data extension. - A field in the data extension will contain the shipping date. - The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships. Which workflow would most effectively enable ABC Company to do this?

Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email

Analyst of The ABC Company marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of ABC Companys Business Units: • Number of Sends • Delivery Rate • Overall Bounce Rate • Block Bounce Rate • Open Rate • Click Rate • Complaint Rate • Unsubscribe Rate Which email report should ABC Companys Marketing Analyst pull from Marketing Cloud to get this information?

Campaign Email Tracking Report

ABC Company: Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations. Prefers not to use custom roles unless it is absolutely necessary. Email Specialist resides in multiple business units. Using best practices, how should a consultant create and assign roles for ABC COMPANY?

Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists

A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account. How would the consultant ensure that this requirement is met?

Check the Scope by User box in Marketing Cloud

What are two ways Contact builder can alter the data in Data Extensions?

Clear records Add single record

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future. What solution should the consultant propose, given the customer's requirements and available resources?

Configure a relational data structure using Data Extension and consult with the customer on API integration with their webside

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process. How should the consultant meet this requirement?

Create a salesforce DE for the user to select during the guided send

ABC Company wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. What is the best way to facilitate this within Contact Builder?

Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their accounts Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday. Given the customers requirements, which method should be used to automate their monthly promotional email?

Create a triggered automation that includes and import activity and user-initiated send

A customer has three data extensions that need to be added to Contact Builder. Customers contains customer information; Orders contains order information; Products contains product information. How should these data extensions be linked within an Attribute Group?

Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products

A publishing company has presented the following: A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days. A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical. The customers expiration date is included in the data file. What component should the customers solution include?

Data Filter, Automation Studio, & Template based emails

ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks: Maintain ABC COMPANYs master suppression list Configure data relationships Create new subscriber attributes Which role should be assigned to the IT staff member?

Data Manager

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse. Contact records will be augmented by relational data tables via Contact Builder. One attribute will house HTML code, 1000 characters max that will be used to populate Account access content areas in emails. A Customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists?

Data extensions are necessary for Contact Builder

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: Customer data will be fully refreshed every night via Import activity from the customers data warehouse. Contact records will be augmented by relational data tables via Contact Builder. The customer data file will contain 5M records with 40+ attributes. One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails. A customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists?

Data extensions are necessary for Contact builder

When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

Database of record other than All Subscribers

A customer would like to store financial data related to invoicing in its data extensions. Which field type should be used?

Decimal

A customer wants to automate the process of sending a series of welcome emails based on the Subscribers data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series. Which steps should be used to accomplish this in Journey Builder?

Define Goal, Update Contact Data, Send Email, Wait

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display mens shoes to males in the audience and womens shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

Dynamic Content Wizard

A company collects subscriptions on its website. It does the following: Compiles that subscription list in a database in the website Content Management System (CMS). Posts this encrypted list to Marketing Cloud nightly at 11 p.m. Uses Marketing Cloud as the database of record. Sends up to five emails a week based on subscriber engagement with prior sends. Which automation sequence (excluding waits) should cover these requirements? ​

File Transfer, Import, Query, Sends

If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out. What is the issue causing less emails to go out? Select one.

High Water Mark if journey builder

ABC Company experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping. What action should ABC Company take? Select One

Import a file of logged-in customers into ABC Companys existing abandoned cart journey in Journey Builder

A customer provides a file containing only new and updated subscriber records exported from its marketing database. The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily. The customer requires that the import completes prior to 4AM. On average, the file will contain about 2 million rows of data each day. Based on the customer's requirements and recommended best practices, how should the daily file be imported?

Import the file to a data extension, using the 'add and update' method.

How do you add a contact in contact builder? Choose 2

Import to DE Import to MyLists

A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices. Which reason warrants this implementation?

Localized physical mailing address displayed in the default email footer

The Corporate Apparel Division of ABC Company is moving to Marketing Cloud and will be using ABC existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate business unit. Which consideration warrants the creation of a separate business unit for Corporate Apparels instance of Marketing Cloud?

Managing Unsubscribes for the Corporate Apparel Division only.

ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units. What two roles, custom or standard, could be assigned to this user to meet the requirement? Choose 2 answers

Marketing Cloud Admin and Marketing Cloud Channel Manager

Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does not know SQL and does not have access to the enhanced FTP account. What functionality should be used to retrieve the necessary data? ​

My Tracking

A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

Overwrite

ABC COMPANY has to import a file that will be different every time. What method should be used?

Overwrite

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilised to make this happen?

Publication Lists

Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

Publication Lists

A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions. Which sequence of activities would best accomplish this?

Random Split > Send email > Wait > Engagement Split > Join > Send email

A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as: CustomerlD, FirstName, EmailAddress, OrderlD, OrderDateand ShippedDate. Which SQL statement should the consultant use?

SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension. What skillset is needed ?

SQL

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions. Which workflow should meet these requirements?

Scheduled Automation: Import file activity > SQL Query Activity > SQL Query Activty 2

A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous days submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled. Which automation workflow will accomplish this? ​

Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email

A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customers plans are to: Use an existing Paste HTML email for the first send. Make only minor changes to the email creative for future sends. Use an existing Measure to build the subscriber audience for current and future sends. Deploy emails manually for now, but possibly automate in the future. Which configuration is recommended for the re-engagement email send?

Send Flow (User-initiated)

What are data extension data retention policies?

Settings to define when a data extension or the data within the data extension is deleted

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes. Which component should be discussed with the customer to allow for this use case?

Subscriber Key

A user in the MC wants to use Salesforce custom object data for segmenting and personalization. How should the consultant approach this requirement? ​

Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the members renewal date. Email #2 will be sent one week prior to the members renewal date. Email #3 will be sent on the members renewal date. A master audience is updated in real time via the API. Which steps should be included in the customers automation?

Three Filter Activities > three Send Activities to the filtered audience

Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity. The list is: Compiled in a database in the website Content Management System (CMS). Imported into Marketing Cloud nightly at 11 p.m. What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?

They will need to integrate with the Marketing Cloud SOAP API

What functionality is contained in Journey Builder that does not exist in Automation Studio?

To option to convert a qualified Lead to a Contact

A customer needs to import data from an SFTP site. The customer wants to: Segment the contents of the file and then send emails. Transfer the file to the SFTP site at various times daily. Send to data extensions. Which workflow should meet these requirements? ​

Triggered Automation: Import File > SQL Query(s) > Send Email(s)

ABC COMPANY wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend. What is the flow? ​

Triggered Import - user initiated send (not scheduled)

A start-up meal delivery company recently launched in Canada to great success. Through their website, customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out ecommerce messages, such as order confirmation and subscription confirmations. What recommendation would best provide a scalable solution for the start-up?

Triggered email sends to deliver transnational messages

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?

Upgrade the Marketing Cloud Account to ConnectedApp Authentification

As part of their brand guidelines, ABC Company uses a custom brand font for all print marketing materials. ABC Company wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email? ​

Use a web-safe font for text that closely matches the brands custom font

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys. Which two Marketing Cloud features will support this effort?

Web Analytics Connector and Content Builder

?A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

one - to - many relationship

ABC COMPANY has scenario of a journey for "post-purchasing communication": which re-entry setting is correct? ​

re-entry only after exiting

A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud. What approach should the consultant recommend? Choose 2 answers

​ 1. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension. 2. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud

A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customers expiration data is included in the data filter. Which three components should the customers solution include? ​

​ Automation Studio, Data Filter, Template Based emails