salesforce test

you want to keep your per-mailing bounce rate under:

20%

% of customers that will leave a brand due to poor consumer experiences?

52%

what percentage of customers have stopped buying from a company when they feel that a competitor provides a better experience?

57%

if you want to find people who look like your best customer for 3 products and advertise on 2 channels, how many audiences do you need?

6

what latest capacity has raised the bar on what's considered "innovative"?

AI

who is often the brand trailblazer

CMO, CXO

measurement and analytic products:

Datorama, google analytics 360

Which studio lets you map out the customer journey and adjust the customer's path based on behavior?

Journey builder

Messaging and Automation Products:

Journey builder interaction studio mobile studio email studio

what is a lookalike audience?

a group of people who behave like another group of people

what is a customer journey?

a series of steps a customer goes through during a touchpoint with a company

what are the key features of marketing cloud advertising and data products?

advertising studio, audience studio, salesforce data studio

how can you use mobile messaging to gain new email subscribers?

allow customers to text you their email address with a keyword

using templates for your email helps scale your marketing efforts by:

allowing you to send one email that includes targeted and personalized content

the benefit of dynamic content is:

allows for individual market segments to see targeted content based on segment data

in social studio, you can control content publishing using:

approval rules

Which studio lets you organize data for marketers and provides instructions based on insights generated by the platform?

audience studio

Data and advertising products:

audience studio, data studio, advertising studio

what are the 4 pillars to create a customer journey?

audience, data, content, and channel

why is identity shifting from audiences to people?

because managing personalized experiences is curcial

type of data that interaction studio captures

behavioral

what is a way you can optimize media spend?

bid more for a qualified lead compared to unknown prospect

what is programmatic advertising?

buying ads in an automated fashion, using software

what role is taking the place of CMO at major business?

chief growth officer

what can marketers do with Datorama?

connect and unify all marketing data in one place, utilize AI powered insights to maximize campaign ROI and drive growth

Inside journey content

content is the delivered message itself, can be viewed without leaving the inbox or screen

what is dynamic content

content that displays in a content area according to rules defined based on subscriber attributes

spam filters can vary in logic, but most spam filters use

content- or key word based logic

an essential element of social listening is to better understand context and relevance around brand mentions. which is the best way to analyze and prioritize your brand mentions?

create categories to organize mentions, then manually or automatically filter each one into its category

which of the following does a customer journey strategy positively impact?

customer engagement, revenue growth, customer satisfaction scores

which of the following is a great way to use social engagement to decrease the number of customer questions?

do a case study, or share tips and tricks blog posts to help your customers help themselves

when auditing today's customer experience, what should you do?

document everything , google your brand and market

what two types of systems do CDPs promise to offer today's marketer?

engagement and insights

which is a valid CRM-powered audience?

everyone who opened your email, past consumers

using a tracking code to collect social attribution data helps you to:

follow which social networks are driving the most traffic

which of these is a benefit of lookalike advertising

get new customers and leads

what is a best practice when subscribers opt in to receive email from your company?

get their name, email address, and permission to send promotional emails

which of the following is an unsubscribe type available through Salesforce Marketing Cloud?

global, list, master

what questions should you ask to check your data's quality, accessibility, and completeness?

how easy is the data to access and use?

how can you identify the campaigns and email sends most likely to get results for your business?

identifying your business's peak selling seasons and planning ahead for those

which of the following is the most effective way to gain new subscribers?

inbound sales calls

what is a result of combining email and advertising

increase in message reach by 77% and increase likelihood to purchase by 22%

2 resins that marketers have a hard time delivering personalized experiences:

internal silos and inconsistent experiences

which product allows marketers to orchestrate interactions across different channels and touch points?

journey builder

how can you ensure your subject lines are effective?

keep them short and test them

what are legacy marketing systems (ex:email) unable to do for today's marketer?

manage a connected customer experience

what can you do with google analytics 360 and marketing cloud?

measure performance of your emails, and web and mobile app engagement, send reengagement emails to customers who dropped off during a purchase transaction

what rtim core capability helps you determine which offer, content, or message will inspire consumer engagement

next-best action

you run a bank and want to decide which triggered automations are right for your customers. which of these do you want to implement?

onboarding series, abandoned browse

which of the following is a list of triggered automations?

onboarding, abandoned cart, subscription renewal, shipping notifications

what real-time interactions does interaction studio manage?

online, offline, and assisted channels

what do customers expect from a company's communication?

personalization

which of the following helps you meet the expectations of the empowered consumer?

personalize everywhere with AI, engage across the entire consumer journey

which of the following help you keep good relationships with your subscribers?

plan your content carefully to convey your message appropriately

what is the first step in mapping the customer journey?

pretend you are a brand-new customer

what challenge does marketing intelligence help solve?

providing transparency and accountability, establishing a measurement system across teams

what statement accurately relates to brands that publish on social media?

publishing on social media is an effective way to create strong brand awareness if your content is consistent, worthwhile, and relevant

Outside journey content

resources the customer navigates to with a click of a tab

by the end of what phase, should you have buy-in from all the business stakeholders

scope setting

which of the following is a solid foundation for a social media listening report?

sentiment analysis, mentions, active networks

what creates the customer experience gap?

siloed data, channels, and departments

what term is used to describe the place where all of your most up to date data is stored?

single source of truth

example of in-journey content

social content

Social media studio

social studio

what product is part of the marketing cloud social media management product?

social studio

why is it important to follow with CAN SPAM?

stay legally compliant in the US

how do you increase customer satisfaction score with advertising?

suppress ads to people who likely don't want to see

what are three rules of thumb for responding to positive feedback

thank them, return the favor, add guest contributors

which of the following is a benefit of using a welcome program?

they generally have high open rates, welcome program generally have high CTR

why are subscribers email addresses so valuable for marketing campaigns?

they help you create a single view of each customer

what can you learn when customers open your email?

time of day they opened your email, which call to action grabbed their attention

why are marketers looking to get a single view of their customer relationships?

to drive more personalized customer experiences

what is the purpose of setting goal for your journey?

to focus your efforts

T or F: marketing intelligence allows you to analyze, visualize, and activate data in one place

true

what made it possible for the sales rep and service agent to provide a personalized experience to Sandra when they talked to her?

unified customer profile

how do you build an "always on lead generation machine"

using customer data at each stage of the buying cycle, from acquisition to close, to continuously refine your target audience

corporate social listening

using social media monitoring tools to identify and quantify mentions of your brand, competitors, industry, happenings across the entire social web

which of these is an example of first-part anonymous online data?

visitors to a product page on your website

which of the following methods can you use to acquire new subscribers?

website sign ups and in store promotions

what type of advertising campaign can help you save money?

welcome series

what's the best practice when sharing your expertise with a community?

you don't have to sound like an expert, just be helpful