SBI final
In the first year what are the total number of shares in your company?
1,000,000
How much does it cost to purchase extra production capacity?
$200 per SCU
What would be an acceptable price for a Youth bike and what would be the maximum number that you could expect to sell annually? ?
$370 and 49,000 units
What is the approximate revenue and profit of your company in the first year?
$8 million revenue and $1.3 million profit
Your Sales Manager has informed you that the forecasted sales for next year will be 15,000 Mountain bikes. Mountain bikes require 0.50 SCU to produce. How much capacity (SCU) will you need to meet next year's sales? Assume your production efficiency is 0.90?
. 8333 SCU
Which of the following is the suggested distribution coverage for the Mountain bike?
0.50
If you have decided to implement a high quality strategy, approximately what quality rating would you be aiming for?
0.80
The Year Ahead Report recommends that you read 3 key summary reports each year, which reports are these?
1, 3 & 4
There are 3 suggested product strategies, which 3 below are correct?
1, 3 & 4
How much SCU is needed to produce a Road Bike?
1.00 SCU/Unit
What is the total capacity (SCU) of your factory for the first year?
20,000 SCU
What is the total number of Discount stores available?
400 stores
What is a dividend?
A dividend is a payment by a company to its shareholders.
Your Income Statement shows that you are making a small profit, but when you check your bank account records you find that your firm has moved further into overdraft during this year. Which of the following reports should you examine to find out why this has occurred?
Cashflow Statement
In your first year what position in the company do you hold?
Advertising/Brand Manager
Which of the following factors needs to be considered when evaluating the cost/benefit of a product development project?
All need to be considered
At this point in the course
I have alot to learn about running a small business like MikesBike
On which report would you find the net income of your company?
Income Statement
Investor relations is an important part of communications for public companies. What is the role of investor relations?
Investor relations ensure that investment analysts are fully aware of the strategy of the organization so that they can advise brokers on its "true" performance
Which form of promotion is the most effective for the Road Bike segment?
Magazine
When you start the simulation, what market segment is your current bike in?
Mountain
Your competitor is selling a bike for $550, what type of bike is it?
Mountain
The Mountain bike is least sensitive to which competitive attributes?
PR and Product Specs
The Road Bike segment is highly sensitive to which factors?
PR and Quality
Which of the following would be considered extra support for retailers?
Point of sales displays
Which report would best show you the estimated lost sales for a bike in the last period?
Products - Sales, Margin, Production Report
Which one of the following items would you not expect to see on an Income Statement?
Raw materials inventory
In MikesBikes-Intro what are the two main ways to raise capital (cash)?
Selling shares and long term loan
Good strategy in MikesBikes-Intro is measured by
Shareholder value added.
Which form of distribution channel is the most effective for the Mountain Bike segment and roughly what percentage of customers shop there?
Sports Stores and 60% shop there
What does SCU stand for in MikesBikes?
Standard Capacity Unit
Which media channel gives the most coverage to the Youth bike segment?
TV
Market equity is?
The dollar value of the firm based on the current share price
Which of the following production events would NOT be classed as wastage?
Training of staff
If you were producing a bike with technical specs of 15 and style specs of 60, what type of bike would you be producing?
Youth bike
