Search Engine Optimization
Optimizing using Links
Use hyperlinks to increase your search engine presence. How: 1. Try to increase the number of sites that link to your site. 2. Increase the number of times you link to other sites that contain useful information for your viewers.
Meta Author tag
Used to give credit to the person or company that is responsible for the web page.
Optimizing using Meta data
Using Meta tags to influence SEO.
Meta Description tag
160 character snippet used to summarize a page's content. Sometimes used by search engines to let visitors know what a page is about.
The place where Meta tags are inserted
<head>
Example of Meta Keywords tag
Example: <meta name="Keywords" content="cars, auto, engines, parts, maintenance">
Example of Meta Author tag
Example: <meta name="author" content="John Smith">
Example of a Meta Description tag
Example: <meta name="description" content="Search the world's information, including web pages, images, videos and more. Google has many special features to help you find exactly what you're looking for.">
Optimizing with KEYWORDS in page content
Include in your site, as often as possible, popular words or phrases that people are likely to search for
Optimizing with IMAGE TAGS
Properly identify all of your images so they will show up on search engines. How: 1. Use keywords in your file name for the image. 2. Remember your <alt> tag!
Meta Keywords tag
Single words used to summarize the content of a site. Careful: Yahoo may still use them, but Google doesn't like them.
SEO (Search Engine Optimization)
The process of making a site visible in a web search engine. i.e. How you get your site to the top of Google.