SEM 1.03, 1.04, 1.05 - Understand Sport and Event Industries

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify? answer choices a. Awareness b. Image c. Image extension d. Loyalty

b. Image

Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets? answer choices a. The design and layout of the venue b. The geographic location of the stadium c. The unpredictable performance of the team d. The sense of loyalty to the coach of the team

b. The geographic location of the stadium

A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product? answer choices a. Inconsistent b. Perishable c. Tangible d. Consistent

a. Inconsistent

A person responsible for matching up corporations with events that reach his or her target market has a career in which area? answer choices a. Sponsorship management b. Sales promotion c. Hospitality d. Advertising sales

a. Sponsorship management

A person responsible for matching up corporations with events that reach their target market has a career in answer choices a. sponsorship management b. sales promotion c. hospitality d. advertising sales

a. sponsorship management

85% of a sport organization's season ticket holders live or work within two hours of the team's home playing field. In this situation, what factor motivates the season ticket holders' decision to buy? answer choices a. The venue's design and layout b. The stadium's geographic location c. The team's unpredictable performance d. Their sense of loyalty to the team's coach

b. The stadium's geographic location

One of the primary reasons that people are motivated to attend arena football games is the answer choices a. instant-replay feature b. affordable ticket prices. c. low scores. d. prime-time, network television exposure.

b. affordable ticket prices.

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's_____________ value. answer choices a. financial b. entertainment c. economic d. physical

b. entertainment

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand answer choices a. awareness b. image c. image extension d. loyalty

b. image

The programs, hot dogs, drinks, and souvenirs that fans buy during a sporting event are part of the total sports answer choices a. promotion b. product c. market d. strategy

b. product

What are most sports or event products classified as? answer choices a. Pure goods b. Pure services c. A combination of goods and services d. A combination of rented and owned-goods services

c. A combination of goods and services

Jacob started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth. Which is the most likely result? answer choices a. An appreciation for physical strength of others b. A need to take emotional risks c. A sense of pride and accomplishment d. A feeling of purpose and belonging

c. A sense of pride and accomplishment

Ryan loves baseball and plays year-round in several community leagues. He is very goal-oriented, focused, and is out to win every game. In this situation, why does Ryan participate in sports? answer choices a. He wants to maintain a healthy lifestyle. b. He has a laid-back attitude. c. He is very competitive by nature. d. He enjoys socializing with teammates.

c. He is very competitive by nature.

Which marketing activities involve writing press releases and organizing news conferences for a sports organization? answer choices a. Promotions b. Community relations c. Media relations d. Advertising

c. Media relations

Sarah goes to an exercise class twice a week at a local gym. She participates in the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class? answer choices a. The thrill of competition and social status b. Low membership costs and sport appreciation c. Personal improvement and social facilitation d. The need for recognition and personal values

c. Personal improvement and social facilitation

Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class? answer choices a. The thrill of competition and social status b. Low membership costs and sport appreciation c. Personal improvement and social facilitation d. The need for recognition and personal values

c. Personal improvement and social facilitation

Ryan loves baseball and plays year-round in several community leagues. He's very goal-oriented, focused, and is out to win every game. In this situation, Ryan participates in sports because he answer choices a. wants to maintain a healthy lifestyle. b. has a laid-back attitude. c. is very competitive by nature. d. enjoys socializing with teammates.

c. is very competitive by nature.

Jacob started training for the Boston Marathon several months ago and was happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth, which resulted in a(n) answer choices a. appreciation for others' physical strength. b. need to take emotional risks. c. sense of pride and accomplishment. d. feeling of purpose and belonging.

c. sense of pride and accomplishment.

You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility: answer choices a. Researching the target audience b. Conducting test drives c. Taking ticket orders d. Buying commercial time on television

d. Buying commercial time on television

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game? answer choices a. Financial b. Economic c. Physical d. Entertainment

d. Entertainment

For a sports organization, which marketing activities involve responsibility for licensing activities? answer choices a. Community relations b. Public relations c. Sales d. Merchandising

d. Merchandising

Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family? answer choices a. cultural norms and values b. class and gender relations c. popular athletes d. significant others

d. significant others

A baseball game broadcast on the radio is an example of answer choices a. a nonsport b. owned-goods service c. a sporting good d. sport media

d. sport media