SEO - Search engine optimization

How long should a meta description be?

160 characters

Your title tag should only be ___ characters long max. Where should the most important keywords go on the title tag? Where should the "badge" go?

65-75; closer to the start; either the end or beginning, depending on what you want the SEO to rank for

Scrapers like to steal your SEO. But you can use absolute links to counter it. What tool can you also use for things like RSS feeds?

<a href="http://moz.com">Home</a> | Pingomatic

What analogy explains the structure of a site for SEO guidelines?

A hierarchy, or Kings, Queens, Princes, and so on. There should be at least one static link with text links

Consider using Google AdWords/Bing Adcenter to rank for keywords. Enter "exact match" You can earn

A profit

What is a query?

A query is a string of words and phrases

Keyword Reseach is highly important. The process is 4 step.

Ask yourself if it's relevant to your website's content Search for the phrase on search engines Do a campaign via Google AdWords/Bing Adcenter Determine the value of keyword via the data results

In link building, what should you not do? Why?

Buy links; it lowers your website ranking

The search engine has a mind (like a track) with the acronym BUFFSTL

Buy, Understand, Find, Fix, Solve, Treat, Learn

When typing content for SEO, think about the language choices internationally, such as

Color and colour, Refrigerator and icebox

The meta description displays the description of the website. It is important to present

Compelling text to draw readers to your site. It is extremely important

What words describe what the title tag should be like?

Compelling, descriptive, readable impressive, and the entire user experience

What are the two names of the automated robots operated by SEO? What is their purpose?

Crawlers and Spiders; they reach out for the billions of files on the web

What are the two major functions of SEO?

Crawling, building an index; and gifting search users with a ranked selection of relevantly appropriate websites.

Link building is challenging, but very useful. What can you do to rank up your website?

Get it noticed by higher websites (Like cnn or wikipedia), Get clients to link you, build a company blog, think of viral sharing by instilling humor or otherwise, the press

On top of having a perfectly rich content, you must also branch out and do this

Get it shared and talked about

The primary part of recognition of SEO is with this content

HTML

What is cloaking?

Having information does not help or pertain to a user. It is misleading as it contains different content displayed on the search engine.

Are meta keywords dead?

In general, yeah. It had value until stuffing keywords became a thing, and its importance died off

A big reason to use SEO is because without it...

It would be invisible on search engines

What are general URL rules? (5)

Make URL short and appropiately descriptive, if targeting a specific term, use a keyword, leave out numbers, symbols, and parameters, and hyphens instead of underscores.

A general practice, I call embellishing, involves doing what to the content of the website?

Making the content as descriptive and informative as possible. The information should clearly and accurately describe your site. Your title and alt attribute should be descriptive as well. Utilize the use of keywords as well.

Can paid advertising help rank your site higher?

No

You should build for these group of people, not search engines

People.

Rich content are harder to parse via SEO. What are a few examples of rich content?

Photos, videos, audio, plug-ins, etc

Apache and ISAPI_rewrite allow you to change URLs to static. This is so that

SEO ranks you higher on search engines

What are 3 queries people usually make?

TIN; Transactional, Informational, and Navigational. Words like "I need to buy", "Tell me about this", and "Where is this"

In the world of SEO, what analogy could be used to describe the internet search results (think city skylines)

The WWW of SEO is like a big city where files are represented by cars, planes, and various other things such as people. SEO must crawl through these items (indexes) to the best possible route and provide the best result

What websites are listed first on a search result? Why?

The ones that are most popular and relevant. The reason being, the search engine believed the more popular a website is, the more useful the information must be.

Explain the crawling and indexing function of SEO

There are billions of files floating around on the web. These are in the form of documents, images, audio, video, and more file types. SEO crawls through to promote the most relevant ones

Nofollow links are helpful in what aspect? What does it look like in HTML? It is seen by Google as a sign of

They tell search engines that it should no be endorseded or exalted as part of the site. It looks like rel="nofollow" in the <a> tag. It is seen as a sign of trust

Keywords are important, and you should have one of the same in these 6 areas

Title, Meta description, URL, Near top of the page, a few times in the body, and on the alt image attribute

In indexing content, what methods can you do to have SEO recognize greater formating for images, search boxes, Flash/Java, and Audio/Video?

Use the alt attr, provide navigational and crawling links, give it text on the page, give a transcript of the words and phrases

The argument, SEO is dead, can be attacked with this

Websites are still competing to be featured on search engines. Websites recognize via SEO will have the benefits of increased traffic and visibility

Clicking on a cache version of the website reveals

What the search engine sees

What should you ask yourself as you're designing content?

Who is my target audience?

Every page deserves a unique title. What format in general should this be (syntax)

[Product Name] - [Product Category] | [Brand Name]

Learn the Rich Snippets for structured data through SEO

http://schema.org/docs/gs.html

Additional Info

https://d2eeipcrcdle6.cloudfront.net/guides/Moz-The-Beginners-Guide-To-SEO.pdf

For copyright issues

https://moz.com/blog/four-ways-to-enforce-your-copyright-what-to-do-when-your-online-content-is-being-stolen

Learn more on Canonicalization

https://moz.com/learn/seo/canonicalization