social media ch. 11

Instagram Algortithim

-Change shoes content that follwers engage with the most at the top of newsfeed (2016) -its important for brands to adopt a content strategy that increases overall post engagement

Gucci: Make it look like nothing else

-Gucci's Instagram account looks more like a fine are musem -use instagram as a resource, in addition to marketing tool

Twitter Content Strategy

-ask questions and run polls -market research -engage with followers interests -have followers weigh in on a new product -promote offers, events, and contest

Instagram stories

-post featuring videos or images that disappears after 24 hrs -meant to be posted at a higher frequency over traditional posts -not meant to be perfect: give inside or behind-the0scences looks at businesses -instagram Stories Video

Instagram Content Strategy

-take advantage of instagram stories, live video, group video calling -post with a location -use tags, emojis -post consistently and at optimal times -oost visually appealing content -regram user-generated content -avoid overt product pitches -experiment with different caption lengths

Call to action link

-you cannot embed hyperlinks in the caption of the post itself to text -your bio is the only location to provide users with a URL to click on to learn more or visit your company website, so it's important house captions to drive your followers to visit your webpage by clocking on the link in your bio

Customer's Comments

Brands should listen and respond to _______ _______ and questions in real time, retweet, like and follow customers or industry thought leaders on a regular basis

Over 185 million users

By 2012, 6 years after Twitters founding, the social networking site grew to ____ _____ ______

30 million users

By April 2012 Instagram had ____________

Happening now

Current events and topics Twitter thinks you might be interested in

Most important message first

Cut off in the users feed after only a few lines of test so place the _____________on Instagram

Highest follower interaction

Instagram hs the ______________________ among all social media networks

Founded in 2010

Instagram was __________ by Kevin System and Mike Krieger

1 billion

Instagram was purchased by Facebook for ______- in 2012

Examples of famous Twitter users

Katty Perry, Justin Bieber, Barack Obama, Rihana

Short

Keep tweets ______

Instagram Demographics

Men: 26% Women: 38% Age: 18-29: 59% 30-49: 33% 50-64: 18% 65+: 8%

Tools available

On Instagram There are many _________ like Captiona and Hemmingway that help generate ideas for great captions

Emojis, punctuation

On Instagram ______,______ and get creative with text

Ideal is 5-11

On instagram up to 30 hostages per post allowed, but ____________ -at 11+ hashtags -a number of hashtags ore banned -posts with a banned hashtag will be show banned -some of the popular hashtags include: #love, #instagood, #me, #cute, #photoftheday

In case you miss it

Shows tweets that you may be interested in that were posted some time ago

Everyday news, sports, fashion, and politics

Today, people from around the world turn to Twitter for ______ ______, _____, _______, _______

50 global brands

Top _______________post an average on Instagram o4.9 times per week

Short Messages

Twitter is a short microblogging platform where users share _____ _____ called Tweets in 280 charters or less

Three times more likely

Twitter users are _____ ____ ______ ______ than Facebook users to follow a brand

Show the best tweets first

Twitter will show the tweets that they think are the most relevant to you first on your timeline

Curated group of Twitter accounts

Use Twitter Lists: ____ ____ _____ ____

Shoot video directly

Users can shoot___________________- within the Instagram app or from a phone's built-in camera

Trimmed and edited

Videos can be _____________ directly within the Instagram app

7 million users

Within nine months of launching, instagram had over ___________

30%

___ of Instagrams users have purchases a product discovered on instagram

93% o

____ of buyers cite "visual appearance" as their main reason for purchasing a product on Instagram -Instagram offers

75% o

____ of users on Instagram take action, such as visiting a website after looking at brand's post

30-40%

______ of tweets should be replies to other people

Video

______: added the ability to upload 60 second videos (2016) on Instagram

Photos

______: all about content on Instagram

Businesses

________ can create their own lists or subscribe to lists created by others -Lists can be private/public

Captions

________: include for every picture of video on Instagram

800 million+

__________ active mostly users on Instagram

Instagram doubled user base

_______________ more quickly than any previous social network

Business profiles

________________ for Instagram launched in May 2016

Ask questions and tweet about:

_________________ day-today activities, industry news, trending topics, events, promotions, company culture, or customer stories

25 million +

________active businesses on Instagram

2,200 characters

an be up to _____________; shorter character count to maximize engagemtn

Supreme: Collaborate with an instagram Titan

being one the hottest, most coveted streetwear brands helps, as does the collaboration it announced earlier this year with Lois Vuitton (which just so happens to have 20.4 million insta followers)

Free People: Add some Whimsy

carefree is the dominant vibe on the Free People Instagram. Adorable pet pics, a breezy tone, and some styling tips like their story on the art of the "tuck" make it a welcome addition to your feed

Multi-way

discussions (Twitter)

Post Consistently and at Optimal Times:

look at figure on page 4

Fashion Impact of Instagram

look at figures on page 7

Shopbop: tag your way to more followers

mixes product content with lifestyle content for an easygoing feed that keeps followers engaged

Hashtags and brand mentions

on Instagram____________can be placed at the end

Zara: Celebrate the arts

supporting the arts with its #supportedbyzara tag, which features artists who are collaborating with the brand

Remaining Tweets

the rest of the tweets form the accounts you follow in reverse-chronological order

Burberry: Spotlight the makers

union of fashion and art, much of the Burberry instagram, features collaborations with artists, and goes beyond the clothing to highlight the artists themselves