Social Media Management
Why is it important to be careful when using online translations to create new content?
The results may lack cultural context.
All paid social needs to fit within the company's image.
True
All of these are stated key objectives of SMM EXCEPT:
web development.
While some podcasters choose to rotate between different themes, such rotation may lose listeners if done incorrectly.
True
Which of these can be the greatest asset to a social media team in influencing its audience?
Unpaid advocate
Which of these can be the greatest asset to a social media team in influencing its audience?
Unpaid advocate
Content creators focus on:
videos or podcasts
Which aspect distinguishes SMM from traditional marketing?
It allows companies to develop trusting relationships with their audience.
Why should small firms cautiously consider investing in a presence on larger social networks?
It is not always the best investment for limited marketing budgets.
Students should optimize their LinkedIn profiles by doing which of these.
Join up to 50 groups and participate.
Which rung on the Social Technographics Ladder represents those that simply maintain their profiles on a social networking site?
Joiners
Social media marketing is based in part on age-old concepts of community.
True
The primary disadvantage of webinars is that they require planning and coordination beforehand because the event is usually recorded live even if it is available for download after the session.
True
The primary disadvantage of webinars is that they require planning and coordination beforehand because the event is usually recorded live even if it is available for download after the session.
True
Which of these is NOT considered to be a social networking site?
Groupon
Micro influencers have 1,000 to 10,000 followers.
False
Social media networks do NOT need to rely on advertising or subscriptions to be profitable.
False
The number of followers is the ultimate measure of marketing achievement for social media.
False.
According to the social media rules of engagement, which of these is NOT recommended?
Focusing on promotion of products or ideas
According to the social media rules of engagement, which of these is NOT recommended?
Focusing on promotion of products or ideas
Which rung on the Social Technographics Ladder represents those that simply maintain their profiles on a social networking site?
Joiners
Creating which of these can assist social media marketers in understanding how potential customers progress through their journeys?
Personas
Why is it important to be careful when using online translations to create new content?
The results may lack cultural context
Why are messaging objectives important?
They assist in the persona conversion process.
Blogs can be created for both personal and professional reasons, and they vary widely in topics and reader base.
True
Social media marketing ethics involve all of these EXCEPT:
acknowledging an issue without apology .
Developing a personal brand online is NOT related to the skills companies are looking for when they hire people for social media positions.
False
Improving business partnerships is a goal that social media marketing can help achieve.
False
Marketers should only use bots if they have the resources for 24-hour coverage
False
When developing social media strategies, it is important that companies:
consider internal capabilities.
Which of these is NOT part of the social media marketing planning cycle?
e-commerce
According to the text, the most valuable element of the social media ecosystem is:
earned media
Social media networks do NOT need to rely on advertising or subscriptions to be profitable.
False
Facebook suggests that less than what percent of the content be text based on its research of ad performance?
20%
Combining daily publishing, writing 3,000+ word articles, and what other blog strategy leads to the greatest chance of success?
Adding video to most of your articles
What distinguishes a blog from other types of social media is that:
All of these are correct. people can find blogs with search engines. blogs can often spread information faster than a news service. posting is free and can be seen worldwide.
The inbound marketing methodology suggests that firms develop relationships with customers by implementing which strategy?
Attract, engage, delight
The inbound marketing methodology suggests that firms develop relationships with customers by implementing which strategy?
Attract, engage, delight
Which components are part of the customer journey?
Awareness, consideration, conversion
Which of these is NOT an important aspect to social media marketing?
Controlling the responses of unhappy audience members
Which of the 8 C's of strategy development refers to engaging with influencers so that you can enlist them to help shape opinions about your product or service?
Connect
Facebook uses three broad categories of objectives in its ad manager: awareness, conversion, and what other category?
Consideration
The number of followers is the ultimate measure of marketing achievement for social media.
False
What is a common issue with social media marketing plans?
Defining the schedule implementation too broadly.
Marketers don't need to focus on the words used to describe specific brands if sales are increasing.
False
In order to be a successful social media marketer, you need to possess key skills. Which of these is NOT considered vital?
Experience in leading sales teams
Big data provides opportunities to perform behavioral targeting without significant risks.
False
Big data provides opportunities to perform behavioral targeting without significant risks.
False
Which statement is FALSE?
Investing in software that can help the SMM team work efficiently is only for big companies.
Which type of influencers have 10,000 to 100,000 followers and are usually specialists in their fields?
Micro
Why are social networks so useful for businesses that sell to consumers?
Networks create word-of-mouth advertising.
Which of these is NOT one of the seven myths of SMM?
SMM isn't right for most businesses.
Which of the following is NOT an example of permission marketing?
Search engine marketing engagement
Podcasts are NOT usually which type of content?
Streaming
Establishing a presence on Facebook is crucial for B2C marketing.
True
Influencer marketing is a way brands can promote their products through endorsements.
True
Listening to what people are saying about a brand enables a firm to establish social media goals and strategies.
True
Networking theory explains how traditional word-of-mouth marketing evolved into electronic communications.
True
Networking theory explains how traditional word-of-mouth marketing evolved into electronic communications.
True
Social media marketing is a form of which type of marketing?
Word of Mouth
Marketers can learn all of these from social media listening EXCEPT:
competitor product design plans.
According to the HubSpot website, inbound marketing engages customers by:
helping them solve their problems.
The Persona Development Cycle does NOT include:
messaging all audiences using the same content.
The BEST times to post on social media platforms are generally:
morning, lunchtime, near the end of the work day.
The process for creating a SMM plan includes all of these EXCEPT:
the implementation of SEO once.
Deciding which practices to employ in social media is based on the ethical limits and norms of the online community and the:
tools available
A 2021 Deloitte study found that interacting with AR products led to what level of increase in conversion?
94%
Regarding SMM, which of these is correct?
A mass message campaign is not lucrative.
Which group on the Social Technographics Ladder is identified as those that post ratings of products or services?
Critics
According to the text, SMM is based around face-to-face conversations.
False
LinkedIn allows self-promotion on its platform. Members can use the words buy, sell, or attend.
False
JetBlue set out to develop a full-fledged SMM strategy by engaging all BUT which of these teams in social media?
Shareholders
JetBlue set out to develop a full-fledged SMM strategy by engaging all BUT which of these teams in social media?
Shareholders
Which is a TRUE statement?
Thought leadership ranks as a lesser benefit of SMM.
According to the text, older users are among the fastest growing demographics on most social media sites.
True
Blogs can be created for both personal and professional reasons, and they vary widely in topics and reader base.
True
The MOST common advice for successful blogging, podcasting, and hosting webinars is that content should be updated at least once a week, sometimes daily.
True
There is no set rule for how often you should post.
True
In addition to the primary SMM objectives, other secondary objectives include all of these EXCEPT:
expanding market development
Ads on social media platforms that are paid media are typically two kinds of posts: pay-perclick (PPC) or:
sponsored
As a marketer, one thing to keep in mind is that social media platforms change according to the _____.
tastes of new generations
The fact that everyone is a publisher means:
users can create and interact with the content they see.
What should be considered when creating podcast content?
Instructional, informative, or entertainment format
Why is social media so attractive to consumers?
It helps people connect efficiently.
Why is the Social Technographics Ladder useful?
It provides common persona profiles for a company to reference.
Which action is NOT recommended to limit the time investment in SMM?
Monitor competitor posts hourly for trends.
Which of these is NOT a best practice for developing a paid social strategy?
Monitor conversations about competitive brands
Which social network was launched by a group with Friendster accounts who were inspired by its potential and decided to mimic the social network's more popular features?
Myspace
What social network did NOT succeed in the United States but has been successful in India and Brazil?
Orkut
Which form of marketing may add value to consumers' lives, causing them to welcome and request certain marketing messages?
Permission
According to the text, why is it important to create a podcast that is co-hosted?
Specificity of topic is valuable to listeners.
Which of these is represented in the holistic approach to SMM as whether decisions regarding the use of social media tools are based on a highly centralized hierarchy or a network of contributors with decentralized decisionmaking authority?
Structure
Which of these is represented in the holistic approach to SMM as whether decisions regarding the use of social media tools are based on a highly centralized hierarchy or a network of contributors with decentralized decision-making authority?
Structure
How was the earliest ancestor of today's diverse social media platforms used?
To post articles organized into newsgroups
Why is it important for a firm to listen to social media conversations about its competitors?
To refine its social media strategy.
A social media marketing strategy should identify strategic opportunities discovered during audience listening.
True
Each social media platform has an ad manager for creating ads and may use different terms for the same type of ad.
True
Each social media platform has an ad manager for creating ads and may use different terms for the same type of ad.
True
Podcasts are typically one of three lengths: 10 minutes, 30 minutes, or 60 minutes.
True
Sharing some personality helps build common ground and trust and makes it more likely that people will find the social media campaign engaging.
True
The Federal Trade Commission (FTC) oversees advertising complaints and regulations.
True
The key difference of a white label social network is that it is privately run by a corporation or nonprofit organization.
True
When considering which social media network to use, marketers should consider the characteristics of the target audience.
True
When creating personas for each segment, it is important to identify all relevant personas by role.
True
Word of mouth is the leading purchase influence in four different countries.
True
Which platform offers behavior targeting that uses data from platform business partners related to online and offline product-related behaviors?
According to the text, which is NOT recommended as a best practice of social media platform marketing?
Use keywords independent of search engine strategy.
According to the text, which is NOT recommended as a best practice of social media platform marketing?
Use keywords independent of search engine strategy.
Participating in social listening to ensure that you are meeting the needs of your customers refers to which BEST practice for developing a paid social strategy?
Use research for SMM plans.
When considering what social media platform to use, which factor should NOT be a primary consideration?
Users can post negative comments. The target audience are consumers or professionals. The product is visual. The consumers like to collaborate. Product demonstrations are needed.
Which type of ads provide a great deal of versatility and are used in other ad types such as carousel ads and interactive ads?
Video
If your product requires demonstration with video logs, the BEST social media platform would likely be:
YouTube
When producing a podcast, it is BEST to:
create talking points, not scripts.
A call to action can be defined as a:
desired audience response.
In addition to the primary SMM objectives, other secondary objectives include all of these EXCEPT:
expanding market development.
Ads on social media platforms that are paid media are typically two kinds of posts: pay-perclick (PPC) or:
sponsored.
Which type of social media targeting allows marketers to upload their own data?
Custom
Blog updates should try to combine several topics into one post.
False
Developing a personal brand online is NOT related to the skills companies are looking for when they hire people for social media positions.
False
LinkedIn allows self-promotion on its platform. Members can use the words buy, sell, or attend.
False
Marketers don't need to focus on the words used to describe specific brands if sales are increasing.
False
Marketers need to only focus on three dimensions of social media: scope, structure, and governance.
False
Social media marketers can influence what participants say and think about their brands, and they can control the conversation entirely.
False
Social media marketers can influence what participants say and think about their brands, and they can control the conversation entirely.
False
Social media marketing brings the same set of challenges and complications to marketing ethics as traditional marketing.
False
The Forrester Social Technographics Ladder identifies personas based only on what behaviors they present on social media.
False
The MOST popular uses for social media are to build brand awareness and to increase customer loyalty.
False
The content of interruption ads is focused around selling a product or service regardless of its value to the target market.
False
The same audience uses different social media platforms in the same ways.
False
The social media marketer wants to reach the entire target market—all the market segments—with one campaign or one message
False
The social media marketer wants to reach the entire target market—all the market segments—with one campaign or one message.
False
The social media marketer wants to reach the entire target market—all the market segments—with one campaign or one message.
False
The synchronous characteristics of the webinar make it an ideal format for training sessions or information sharing.
False
The synchronous characteristics of the webinar make it an ideal format for training sessions or information sharing.
False
For the social media marketer, social selling means:
connect and interact with potential customers.
Social media marketing goals must be flexible because:
firms may discover new information.
A 2021 Deloitte study found that interacting with AR products led to what level of increase in conversion?
94%
Facebook suggests that less than what percent of the content be text based on its research of ad performance?
20%
Each platform varies in the number of videos or images that can be added for a carousel ad, BUT the range is limited to what number?
6 to 10
