Social Media Marketing

Shows products from your e-commerce store

A collection

You can use a combination of Twitter tools to measure and analyze the performance of your Twitter campaigns. ______________________ provides a 28-day summary of account activity

Account Home

To reach and connect with new audiences, it's important to establish your business's presence on Twitter. When setting up a Twitter page for a business, which actions should you take?

Add a profile photo and company bio Create a standard Twitter account for your business No twitter business

With Facebook Business Manager, you can manage your Facebook pages and ad accounts in one place. To import pages into Facebook Business Manager, what part of the screen should you click first?

Add button

Advertisers on Instagram can avail of the native tools offered by the platform. Which native Instagram tools can provide rich insight into the performance of Instagram campaigns?

Ads Manager Instagram Insights

You should continuously look for ways to improve your tweets, to increase user engagement and reach. How can you enhance the tweets you compose for a campaign?

Attach a twitter card use image and video

Which native Facebook tools can provide rich insight into the performance of Facebook campaigns?

Audience Insights Ads Manager

You can use a combination of Twitter tools to measure and analyze the performance of your Twitter campaigns. ______________________ provides a real-time look at people who engage with your tweets

Audience Insights Dashboard

When advertising on Pinterest, you need to select an objective for your campaign. What objectives are available on Pinterest? (2 options)

Brand awareness Website Traffic

You can use a combination of Twitter tools to measure and analyze the performance of your Twitter campaigns. ______________________ shows total impressions across all campaigns

Campaign Dashboard

You may want to set up a YouTube channel for your business. What is the quickest way to set up a YouTube business channel?

Choose business option during Youtube channel set up

Which native tools can provide rich insight into the performance of LinkedIn campaigns?

Company Page Analytics Campaign Manager

There are several different ways to create a Pinterest business account. What is the easiest way to set up a Pinterest page for a business?

Create a new business account

Video is important in digital marketing, as it can offer marketers a huge return on investment. When posting video content on social media platforms, what best practices should you follow?

Design your videos for vertical views Capture and share live events

When posting content on social platforms, what best practices should you follow?

Ensure posts are topical and relevant Include photos and videos

It is important to continuously monitor and analyze your social media activities. How can using platform-native tools to analyze your social media campaigns be beneficial?

Facilitates installation of conversion-tracking pixels

You can use audience targeting on Twitter to reach the right people. What audience targeting options are available on Twitter? (2 options)

Follower look a likes Conversation topics

A Tool that measures website traffic and performance

Google Analytics

A tool that is used for community management

Hootsuite

What best practices should you follow when posting video content to YouTube?

Include target keywords in the videos raw file name Use high-resolution video

When advertising on Pinterest, it's important to choose the right audience targeting option for your campaign. Match each audience targeting option available on Pinterest to the appropriate category. Language Email Subscribers Device Custom Demographics Behaviors

Language - demographics Email Subscribers - Custom Device - Behaviors

You can use Pinterest Analytics to discover how pinners are viewing, sharing, and engaging with your content. What specific campaign insights are provided by Pinterest Analytics?

Number of impressions Effective click through rate

You can use social media marketing in your marketing mix. What are the benefits of social media marketing?

Offers flexibility in terms of creative content. Can yield a higher ROI than other marketing channels.

Your team is growing, and clear roles and responsibilities must be assigned to ensure campaign efficiency. As the team's only social media marketer, what are you specifically responsible for?

Reporting threats to brand, responding to communities, nurturing influencer outreach efforts, curating content. Other people are responsible for reporting on search trends, testing rendering across multiple email service providers, developing long-term google ad strategies, and recruiting content writers and designers.

You can use a combination of Twitter tools to measure and analyze the performance of your Twitter campaigns. ______________________ displays tweet data such as impressions, retweets, and replies

Tweet Activity Dashboard

A tool that measures performance on Twitter

TweetReach

Which native Twitter tools can provide rich insight into the performance of Twitter campaigns?

Twitter Ads Manager Twitter Analytics

When sharing stories on social media platforms, what best practices should you follow to expand your reach and impact?

Use @mentions to mention other users Invite a social influencer to take over your story feed

Optimizing your Facebook and Instagram ad campaigns can boost your return on investment. How can you optimize ad serving on Facebook and Instagram?

Use Link Clicks to serve ads to people who are most likely to click on them. Use Daily Unique Reach to show your ad once per day to your audience.

What are some of the best practices you should follow when posting content on Pinterest?

Use a headline to reinforce your message include descriptive copy

Businesses can set up a Company page on LinkedIn to avail of additional features, such as advertising and analytics. To create a Company page on LinkedIn, what part of the screen should you navigate to first?

Work button top right corner

Shows multiple products in one ad unit

a carousel

On LinkedIn, you can use a variety of different ad types, depending on your requirements. Match each LinkedIn ad type to its correct description.

see image

Two of LinkedIn's most powerful tools are Company Page Analytics and Campaign Manager. Drag and drop the insights that can be gleaned from using these LinkedIn tools to the appropriate columns.

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