Social Media Marketing Final
Using Twitter as a marketing tool allows businesses to __________.
*all of these options -discover what is happening -connect with customers -provide customer service -increase brand awareness
What is a call-to-action button on Facebook?
-A way to make a telephone call -A way to email -A way to message -Connect to a website *All of these options
Rich Pins in Pinterest include the following:
-Article Pins -App Pins -Recipe Pins -Product Pins *All of these
A social media crisis response plan should include(s) the following:
-Enables quick and appropriate response -Outlines the steps a company should take when a crisis occurs -Develops the crisis plan before it is needed *All of these
Measuring ROI for social media depends on the goals of the organization and most likely to include calculating:
-Engagement and followers -Link clicks and Leads -Conversions *All of these
What makes a Big Idea in IMC?
-It is often universal so that it can be communicated across all media platforms -It has value as a topic for discussion, due to being resonant and meaningful -It pierces through cultural and ethnical borders, often connecting with people at a deeper level -It creates an emotional connection with the public often re-imagining the way we think, act or feel *All of these
The Pinterest algorithm is based on __________.
-Pinterest rating -source quality -the Pin quality *all of these options
LinkedIn Groups:
-Provide a place for professionals to share their insights and experiences -Provide an ability to build valuable connections -Any group member can join in conversations and send messages to other group members -Anyone can create a new group focused on a specific topic *All of these
Benefits of influencer marketing include:
-Reaching a target market and new leads -Improved search ranking -Increased exposure and awareness *All of these options
Which of the following is/are correct regarding LinkedIn:
-Together, LinkedIn with Facebook and Twitter drive 90% of social traffic to B2B sites and blogs -Facebook and Twitter have more active users, but LinkedIn is the business platform -is the leading channel for B2B marketers' social media efforts -makes up more than 50% of all social traffic to B2B websites and blogs *All of these
Advantage of business profiles compared to a personal profile on Instagram include:
-ability to add contact information -the ability to create Instagram ads -analytics -none of these because business profiles offer all of the -same features of a personal profile *all of these options are advantages
Career Pages in LinkedIn:
-can be used to attract potential talent through the Life and the Jobs tabs -provide targeted audiences with a personalized look into an organization and its culture -allow LinkedIn members may search for employment opportunities as well as create job alerts -list employment openings that are recommended for a LinkedIn member *all of these
Which of the following is a benefit of social media marketing?
-increased website traffic -increased exposure -increased brand loyalty -increased lead generation *all of these options
Tagging on Facebook __________.
-increases Google ranking -increases SEO value -makes posts stand out -increases the chance of having the tagged person or company share a post *all of these options
Social media campaigns can be placed __________.
-on a microsite -on a company website -on an app -on social media *all of these options
Carousel Pins in Pinterest allow a marketer to:
-tell a story about anything in chapters -advertise multiple products at once -show multiple images to showcase different features of a product *all of these
Which of the following are important when establishing a brand's tone of voice?
-the brand's purpose -the brand's tone -the brand's language -the brand's character *all of the options
Why are blogs so popular?
-they help followers keep up to date on the latest trends and topics -they provide an outlet for on the internet for everyone to share their views on anything -they provide an easy way for anyone from around the world to share opinions and ideas with a large audience *all of these options
The objective of having a blog:
-transferring knowledge, ideas, and experiences -fostering a person-to-person connection with human interaction -building a relationship with an audience *all of these
In order to avoid threats on social media, employees should __________.
-use short passwords -ignore threats from outside and inside sources -limit monitoring employee activity on social media *none of these options
Facebook recommends going live for at least ____ minutes, as the longer the broadcast, the more likely people are to discover the video.
10
Instagram is most popular among which age group?
13-17
Mark Zuckerberg founded Facebook in what year?
2004
Which is generally the worst time of day to post on Instagram?
3-4 p.m
Developing a content calendar for a social media campaign involves:
Creating a calendar with all of the social media posts pertaining to the campaign.
Social media is defined as:
Electronic communication through which users create online communities to share information, ideas, personal messages, and other content.
What is/are the best way(s) for marketers to respond in a social media crisis?
Encourage dialogue and do not argue with the audience
What was the 2015 Oxford Dictionary Word of the Year?
Face with Tears of Joy emoji
Instagram is owned by which company?
Which social media network is the most used for social media advertising?
The analytical tool on Facebook is accessed through?
Facebook Insights
Which of the following is NOT part of the Twitter algorithm?
Fan Favorites
Social media etiquette includes all of the following EXCEPT?
Follow random people to get followers
Snapchat allows access to Live Events. Which of the following is correct?
Followers can see live events, trade shows, or product launches
On Snapchat, a way to generate buzz and encourage followers to amplify for marketing campaign, is by creating image overlays referred to as __________.
Geofilters
Which of the following is NOT correct regarding a social media policy?
If the organization has no social media presence, then it does not need a social media policy for its employees.
Marketers need to develop methods for YouTube videos that will keep viewers engaged. These include:
Include a call to action at the end of the video such as to subscribe to a channel, comment, share, or visit a website
Which of the following is/are benefit(s) of employee advocacy for a company?
Increased brand engagement and reach
In the United States, the Federal Trade Commission (FTC) has regulations what can and cannot be done in the area of influencer marketing. Which of the following is/are correct?
Influencers must identify if they are being paid to promote their content
The key to social selling requires:
Inspiring employees to develop a "social selling" mindset in the very beginning.
Social media advertising:
It is easy to segment audiences to serve each one the message that resonates most with them.
Which of the following is the correct approach to social selling:
It is focused on building relationships and opening avenues for information.
Which business category has the most subscribers on YouTube?
Media
Which of the following is NOT a social media report available within Google Analytics?
Net Promoter Score (NPS)
In a company SWOT analysis, which of the following are EXTERNAL?
Opportunities and Threats
Social selling is the art of using social media to find, connect with, understand, and nurture sales prospects, so that it has replaced:
Practice of cold calling
Which of the following is an example of Snapchat content strategy?
Promote contests and holiday sales
Which of the following are benefits of advertising on social media platforms:
Relative to other advertising mediums, social media can be more affordable for marketers
Which of the following is NOT one of the three Rs of the social media influence?
Reliable
Which of the following is NOT correct for a Snapchat lenses?
Snapchat lenses are static and cannot be changed.
LinkedIn offers a unique type of paid advertising, where you can send targeted, customized messages to users' LinkedIn inboxes, where it appears alongside other direct messages. This ad type is called:
Sponsored InMail
Which of the following is true regarding employee advocacy?
The Internet and social media have revolutionized employee advocacy
To determine the success of an employee advocacy program, management must:
Track engagement rate and audience growth
Which of the following pertain to Webinars?
Unlike podcasts, webinars are intended to be interactive with the audience in real time
Which of the following are small rectangle notifications that appear in the top right hand corner of a YouTube video when viewing?
YouTube cards
A YouTube playlist is:
a collection of YouTube videos organized by categories
A Twitter List is?
a curated group of Twitter accounts
A Twitter chat is __________.
a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
What is social media Net Promoter Score (NPS) ?
a metric that companies use to measure the willingness of customers to recommend a company's products or services to others
A social media policy should have rules and responsibilities for governance tasks. This should be assigned to __________.
a spokesperson responsible for answering questions on social media
What is user-generated content (UGC)?
any digital content that is produced and shared by end users of an online service or website
Account takeovers on Twitter:
can boost credibility or the business as well as lead to new followers and publicity
What is a way to plan, organize and schedule all social media activities?
create a social media calendar
Which of the following is NOT a social media advertising objective?
demographics
Social selling tools can help sales professionals with all of the following EXCEPT __________.
discovering competitors' sales revenues
What is the first step in creating a social media influencer marketing strategy?
establishing goals
What is the first step in launching a social media marketing campaign?
establishing goals
Which of the following is NOT a Pinterest targeting option?
hashtag targeting
Which of the following is NOT a benefit of blogging?
high reliability and trustworthiness
Pinterest components consists of:
home feed, pin and boards
If you are a student, how should you describe yourself in your LinkedIn headline?
how you want to be found by a potential employer
Which of the following is NOT a benefit of a company employee advocacy for an individual employee?
increased time off the job to promote the company
Which of the following is NOT a benefit of influencer marketing with social media?
less credibility
Which of the following is NOT a COMPANY benefit of social selling?
less likely to attract top talent
On Snapchat, Geofilters are available based on __________.
location information
Which of the following is NOT a benefit of employee advocacy for a company?
lower customer retention costs
Instagram offers marketers the option of images to showcase in their posts. Which of the following is correct?
none of these options are correct
LinkedIn is the world's largest __________.
professional network
Which of the following is NOT a buyer's journey listed in a social media metrics map?
re-engage
The longer the video the lower or fewer:
retention
Which of the following would NOT be considered under the campaign budget and resources?
social media content calendar
The "SMART framework" must be?
specific, measurable, attainable, relevant and time-based
Which of the following should you NOT do on social media?
tag or post pictures and videos of people without their permission
What are UTM parameters?
tags added to a URL; when clicked, the tags are sent back to Google Analytics and tracked.
What is social media listening?
the process of monitoring the internet to determine what is being said about a particular brand, topic or industry
What are personal brand attributes?
the words you would use to define your personality, or the value that you offer
Which of the following is NOT an advantage of social media?
unrealistic customer expectations
Which of these is NOT a best practice for increasing engagement on Pinterest?
use video content whenever possible
What are passions for your Personal Brand?
what intrigues and motivates you in determining how you want to spend your time
Which of the following does NOT distinguish a blog?
written in second person
