SPCH1315 Chapter 16

"To persuade my audience that eating yogurt prolongs human life" is a specific purpose statement for a persuasive speech on a question of ____________.

fact

True or false: "To persuade my audience to become regular blood donors" is a specific purpose statement for a persuasive speech seeking passive agreement.

false

True or false: A persuasive speech on a question of fact is essentially the same as an informative speech.

false

True or false: Because persuasion aims to change the beliefs or actions of listeners, speaking to persuade is one of the few cases in which a speaker does not need to consider her or his ethical obligations.

false

True or false: Concentrating on the target audience means that a persuasive speaker can ignore the rest of the audience.

false

In the visualization step of Monroe's motivated sequence, the speaker ___________________.

visualizes the benefits of the speaker's solution to the problem.

Which of the following statements is most clearly directed at the need issue in a persuasive speech on a question of policy? A) One part of the solution is to have our state require training for all employees of tanning salons. B) Tanning beds can cause serious medical problems, including eye burns, blood vessel injuries, and skin cancer. C) Because this solution has worked in other states where it has been adopted, we can be confident that it will work here. D) Another part of the solution is to require licensing for all employees at tanning salons.

B) Tanning beds can cause serious medical problems, including eye burns, blood vessel injuries, and skin cancer.

Which of the following is the third step in Monroe's motivated sequence? A) action B) satisfaction C) visualization D) need

B) satisfaction

Which of the following is an instance of persuasive speaking? A) a family therapist illustrating parenting skills B) a professor explaining the elements of an atom C) a lawyer arguing for the acquittal of her client D) an executive assistant clarifying copyright laws

C) a lawyer arguing for the acquittal of her client

____________ is a five-step method of speech organization that follows the process of human thinking and leads the listener step by step to a desired action.

Monroe's motivated sequence

When using Monroe's motivated sequence to organize a persuasive speech on a question of policy, the action step should be placed in the __________________.

conclusion

Whenever you give a persuasive speech on a question of value, you need to ___________________.

justify your value judgment against a set of standards or criteria.

Regardless of whether your aim is to encourage passive agreement or immediate action, you must deal with three basic issues whenever you discuss a question of policy. What are they?

need, plan, and practicality

In a persuasive speech to gain ____________, the speaker's goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of that policy.

passive agreement

A question of ____________ deals with whether a specific course of action should or should not be taken.

policy

What method of organization is used in a persuasive speech with the following main points? I. The problem of eating disorders affects more than four million Americans. II. The causes of eating disorders include peer pressure, fad diets, and the media's glamorization of thinness. III. An effective solution to eating disorders must address all three of these causes.

problem-cause-solution

What method of organization is used in a persuasive speech with the following main points? I. Fraudulent charity fund-raising has become a widespread problem. II. The problem can be solved by a combination of government initiative and individual awareness.

problem-solution order

The ____________ audience is the portion of the whole audience that the speaker most wants to persuade.

target

Persuasive speeches on questions of value are usually organized in __________

topical order.

True or false: "To persuade my audience that Congress should revise the laws governing medical malpractice" is a specific purpose statement for a persuasive speech on a question of policy.

true

True or false: Monroe's motivated sequence is most useful for speeches that seek immediate action.

true

"To persuade my audience that discrimination on the basis of marital status is unfair" is a specific purpose statement for a persuasive speech on a question of ___________.

value