Speech - Ch 6

attitude

A frame of mind in favor of or opposed to a person, policy, belief, institution, etc.

adapting before

Assess how audience will respond; Adjust to make speech clear, convincing

fixed-alternative questions

Questions in which respondents are given specific, limited-alternative responses and asked to choose the one closest to their own viewpoint.

Egocentrism

Tendency to be concerned with own values, beliefs, well-being

adapting during

adjust for unexpected circumstances, watch for feedback

"do you think gun control is a workable solution to the problem of violence in US schools" is an exmaple of a(n) ________ question

fixed-alternative

the primary purpose of speechmaking is to

gain a desired response from listeners

which of the following does your textbook discuss as major factors in demographic analysis

gender, age, group, membership, and sexual orientation

the process of creating a bond with listeners by emphasizing common values, goals, and experiences called __________ by communication scholars

identification

Stereotyping

oversimplified image of group, done by assuming all members are alike

demographic analysis

the collection and interpretation of characteristics (age, gender, religion, occupation, and so on) of individuals, excluding values, attitudes, and beliefs

as a general rule, the larger your audience is, the more formal your speech presentation should be

true

one key to successul speaking is determining which audiences are worthy of your best efforts to communicate your ideas

false

adapting your message to the needs of a particular audience means that you must inevitably compromise your beliefs. T or F?

False

audience-centeredness involves keeping your audience foremost in mind

at every step of speech preparation and presentation

Mayor Kathleen Baldwin has been asked to address the Wakefield Community Association about the issue of constructing a swimming pool in the neighborhood. the most important factor Baldwin should consider when analyzing her audience is probably its

attitude toward the topic

taking account of your listener's racial, ethnic, or cultural background is an important factor in situational audience analysis.

false

when gauging your audience's disposition toward the speech topic, you should take into account their

interest in the topic knowledge about the topic attitude toward the topic

Dr. Kristin Lutz is preparing an informative talk about the genetic relationship between twins for a group of expectant parents. The most important factor Dr. Lutz should consider when analyzing her audience is probably its

knowledge of the topic

open-ended questions

questions that allow respondents to answer however they want

scale questions

require responses at fixed intervals along a scale of answers

questions that requrie responses at fixed intervals along a scale of answers are called _________ questions

scale

Situational Analysis

size, physical setting, disposition toward topic, speaker, and occasion

according to your textbook, which of the following is a factor in situational audience analysis?

the size of the audience