Sponsored Brand Ads Flashcard

Do SBA's only appear in the top-of-search placement?

No - SB placements aren't limited to only the top-of-search. They can also appear in the middle or bottom of the search page.

What criteria must be met to use Sponsored Brands?

An active Amazon professional seller account Ability to ship to all US addresses Product listings in one or more of the available categories (must be new) Registered in Amazon Brand Registry

My brand is already well-known. Why should I use SBAs?

If you're not using SBA's, your competitors will be showing up above you. Just because your brand is well-known does not mean that it is top-of-mind for customers or incapable of being disrupted by up-and-coming brands.

What targeting options are available for Sponsored Brand?

Manual Keyword and Manual Product (ASIN or Category) are the targeting options available for Sponsored Brand.

Tell me about SB + Video ads.

Once enabled, you have the option to use a video ad (beta) to feature a single product with a video, as well as the product image and title. Video ads are eligible for mobile and desktop placements in search results. When Amazon shoppers click your video, they go to the product detail page.

Where do SBA's appear on Amazon?

SB ads are displayed on top of, alongside, or within shopping results. Ads may appear on both desktop and mobile.

What are Amazon Sponsored Brands, and how do they work?

SB's are keyword-targeted ads that appear in shopping results on Amazon. They allow brands to promote multiple products or titles with a custom headline and logo within the ad creative. Ads take customers to a product detail page or Store.

What does an SBA look like?

Sponsored Brands ads feature your brand logo, a custom headline, and up to three of your products. There's also a video option, as well as a custom image option. These ads appear in multiple locations on desktop and mobile pages, including above search results

I'm not sold on Sponsored Brand Ads... Why should I use them?

Sponsored Brands help to drive sales on Amazon, as well as brand awareness with ads being placed in high visibility areas. This allows you to show up on top of search results ABOVE your competitors.

Where are shoppers sent if they click my SBA?

When Amazon shoppers click your brand logo, they go to a Store or a simple landing page. When shoppers click a product, they go to the product detail page.