Sports and Entertainment Marketing
event marketing
creating a brand-marketing event or serving as a sole or participating sponsor of events created by others
marketing department
department responsible for anticipating, identifying and satisfying customer needs
public relations department
department responsible for developing broad-range policies and programs to create a favorable public opinion of the firm
emotional motive
feeling experienced by a customer through association with a product
media relations
focuses on establishing and maintaining good relations with the media
be able to explain the difference between in house, on site, and online merchandising
in house- in house on site- on site of where the product was made online- online
geographic
market segmentation based on where your target market lives
psychographic
market segmentation based on your target market's lifestyles and personality characteristics
examples of event marketing include?
movie premiers product launches giveaways theme nights interactive display community service
rational motive
a motive that can be defended by reasoning or logical argument
public relations
a promotion intended to create goodwill for a person or institution
demographic
a statistic characterizing human populations (or segments of human populations broken down by age or sex or income etc.)
be able to explain the characteristics of a good logo
A good logo is a recognizable distinctive graphic that is simplistic but reflects the brand strategy well and what it is a logo for well.
be able to identify between a rational and emotional motive
A rational motive is buying a product because it is beneficial to you, seems logical to buy it, and you need it and an emotional motive is buying a product just based on personal preference, trying to fit in, or you feel a tie to the product.
Sports entertainment marketing
Involves determining the sports and entertainment interests of the consumer and planning a product or service that the spectator will buy.
be able to explain the characteristics of a good slogan
It is simple, catchy, and accompanies the logo or brand well.
be able to identify and explain the 7 functions of marketing
Marketing information management, product service management, selling, product, Financing, and pricing.
feature benefit selling
Matching the characteristics of a product to a customer's needs and wants
print media
Newspapers and magazines, as compared with broadcast media.
give an example of all three types of selling
Person to person selling- Some one sells you chew on your doorstep Business to business- Someone brings chew to a business' meeting and sells it. Telemarketing- Somebody calls your house and sells you chew over the phone.
product placement
Putting products into TV shows and movies where they will be seen
market segmentations
Segmenting the market based on geography, demography (sex, age, income, race education level, etc), socialcultural factors (social class, values, religion, lifestyle choices) and psychological factors (personality)
broadcast media
Television and radio, as compared with print media.
corporate sponsorship department
The department that gets corporate sponsors, responsible for setting up deals between the organization and the corperation
video department
The video department is a branch off of a business that is in charge of producing all of the videos and commercials for the company.
where do we see product placement?
We see it in movies, such as the Transformers
identify the 4 p's and be able to give an exapmle of each
price- how much you pay for the product product- what it is that you are selling place- where you are selling the product promotion- how you are expanding the idea
licensing
selling the right to use some intangible property for a fee or royalty
community relations
the activities that a business uses to acquire or maintain the respect of the community
be able to list the 5 characteristics of a strong event
ties with a timely news event celebrities raising money for a cause holding it at a famous location involving the public