sports marketing finalThe movement of a professional sports team to a new city is an example of which of the following?

According to Mike Meister, which of the following does every company have whether they choose to manage it or not?

A brand image

Who developed the hierarchy of needs model?

Abraham Maslow

Which of the following is NOT a typical time to perform market research as listed by April Bell?

After a product is discontinued when a company needs to know if people want the product back

When a company uses the mass marketing technique, they are doing which of the following?

Aiming marketing at everyone without consideration of the differences among people

Brands develop their personalities over time based on which of the following?

All of the experiences consumers have with the brand

If a company begins the process of branding by examining itself, the brand developed is which of the following?

Authentic and genuine

Which of the following is NOT an example of a purchase which would use extended-problem solving for most people?

Bread

A hot beverage company has partnered with a chocolate company to create a hot cocoa which will boast both brand names. This is an example of which of the following?

Co-branding

According to Jeffrey Harper, people buy brands with personalities which are which of the following?

Congruent with their personality

According to Mike Meister, what is the best technique for building brand equity?

Consistency

What does the "D" in the AIDA model stand for?

Desire

Which of the following is the term used to describe statements of approval concerning a product made by an individual on behalf of the producer?

Endorsement

According to April Bell, why is it important for companies to identify their target market?

Every product is not for everyone

Qualitative research can be defined as which of the following?

Exploratory, in-depth research involving flexible, open-ended questions

Sports marketing must be completed by a sports marketing firm.

FALSE

A company's ability to sponsor all or just portions of an event makes sponsorship a(n) __________ marketing option.

Flexible

Which of the following is distribution focused on when thought of as a function of marketing?

Getting products to the best place for customers to locate and obtain them

Which of the following most accurately describes the difference between goals and objectives?

Goals are broad, long-term expectations for future achievements and objectives are more specific, measureable and short-term

Strong brand equity does NOT allow for which of the following?

Improved manufacturing

Why would a company use the institutional brand name with the product sub-brand rather than just using the sub-brand alone?

It helps communicate the product's credibility

According to Nicholas Gerlich, which of the following is one benefit to introducing a brand or line extension?

It is cheaper than introducing a new brand

According to Valerie Brown, which of the following is an advantage to developing a brand personality?

It keeps a brand from getting lost in the market and helps the brand stand out

According to Nicholas Gerlich, which of the following is NOT required when picking a brand name?

It must be predictable

If a sports clothing company is authorized to use the logo of a professional team, they are participating in which of the following?

Licensing

The movement of a professional sports team to a new city is an example of which of the following?

Marketing of the sport (place)

Which of the following provides direction for the marketing activities of a company and ensures a company reaps the benefits of a particular marketing strategy?

Marketing plan

Nike® having Tiger Woods in commercials is an example of which of the following?

Marketing through the use of sport (promotion)

What is the last step in the branding process?

Monitoring and verifying the brand supports company growth

Which of the following accurately describes the sports marketing industry?

Multibillion-dollar global industry

Which of the following is NOT one of the "four Ps"?

Presentation

Determining available payment methods is part of which of the four Ps?

Price

If you are shopping for a shirt and decide not to make a purchase because you cannot find your size, which element of the marketing mix has failed?

Product

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?

Promotion

Which of the following descriptions accurately describes the difference between promotion and selling?

Promotion indirectly communicates the value of a product and selling is directly communicating with customers

Nike® decided to market its new collared shirts to golfers. Which method of segmentation does this example employ?

Psychographics

According to Nicholas Gerlich, branding has its roots in which of the following?

Ranching

Which of the following is NOT a discussed method of segmenting markets?

Randomly

The fee paid to the licensor for the right to use the licensee's brand is called which of the following?

Royalty

Marketing, put simply attempts to do which of the following?

Satisfy people's needs

Which of the following best describes the difference between secondary and primary research?

Secondary research is past research which has already been performed and often published and primary research is done firsthand for the first time

When the marketing concept is used to make all business decisions, how many functions does marketing serve?

Seven

Stadiums named for a company, such as AT&T® Center, are an example of which of the following?

Sponsorship

Which of the following is the main category of sports products?

Sporting events

Sports Illustrated® magazine would be considered part of which category or sports products?

Sports information

Which category of sports products is considered an intangible sports service?

Sports training

Mike Meister said sometimes a bad situation is a perfect time to do which of the following?

Support and reinforce the values of the company through a response

Which of the following best describes the process of market segmentation?

When marketers divide the mass market based on shared characteristics

When is a brand at the pinnacle of its market? Responses

When the brand name is synonymous with the product

The element of the marketing mix known as "place" refers to which of the following?

Where products and services are made available to customers

According to Jeffrey Harper, why is market research important?

Without research data to base decisions on, marketers are just guessing

Nicholas Gerlich said Pepsi® realized which of the following about branding?

You cannot try to occupy someone else's space

The marketing mix can best be described as which of the following?

The variables marketers control to influence a business' success

Which of the following is NOT a quantitative research method?

A group discussion about the features group members want in a new cell phone

Which of the following accurately describes a brand extension?

A new product which is launched using an established brand name

A strategy is best defined by which of the following?

A statement describing the overall approach to how goals and objectives will be achieved

When Valerie Brown is branding a client, which of the following did she say she looks for?

A unique viewpoint the client has

Which of the following accurately describes trademarks?

The legal protection for identifying words, phrases and images

Valerie Brown described brand personality as which of the following?

The look and feel of the company

Which of the following is NOT affected by marketing?

The product regulations

A target market is which of the following?

The specific group for which a business's products, services and marketing efforts are intended

Which of the following accurately describes the term brand equity?

The value of a brand based on consumer knowledge, perceptions and loyalty

Which of the following accurately describes the purpose of brands?

To differentiate one product from its competitors

According to Jeffrey Harper, why are goals and objectives important in marketing?

To keep everyone motivated to achieve the same thing

Marketing is performed with which intention?

To meet the needs and wants of consumers

Nicholas Gerlich said the ultimate goal of branding is which of the following?

To occupy a distinct space in the consumer's mind