Spring 2023 Battleship T/F

As it pertains to SMM consistency is not important

FALSE

Human Sentiment is easy to influence

FALSE

In the SMM industry C-Suite buy-in is optional

FALSE

Lead Generation is fairly straight-forward

FALSE

On average Quarter-on-Quarter change in SM users is +2%

FALSE; 0.5% or 23M

There are 7 steps to successfully managing the social media marketing function

FALSE; 10 (see managing and staffing PPT)

Chief MarTech "currently" has 7K B2B solutions for SMM

FALSE; 10K+

Up and Comer Raj makes up 24% of the market share

FALSE; 14%

According to the Reynolds Research Report the North American bag industry's spent 25% on SM advertising

FALSE; 32%

Hipster Mommy Kami mostly belongs to the Boomer segment

FALSE; 33-42, hybrid of millennial (23-38) and gen X (39-54)

The social media marketing maturity model has six stages

FALSE; 4 [undefined, progressive, mature and world-class]

Globally there is 3.44B unique mobile phone users

FALSE; 5.44B or 68.0% of the population and growing

Based on global weekly online shopping activities, 40% of internet users purchase a product or service online

FALSE; 57.6%

About 2 million blog posts are produced each day and 77% of people report having read blogs

FALSE; 7 million

According to a study of 802 participants, 73% do not like being tracked online BUT 50% of those surveyed do not like getting ads that do not pertain to them.

FALSE; 73% don't like being tracked; 68% do not like getting ads that do not pertain to them

Applying for a job...50-60% of applications do not make it through ATS

FALSE; 75-80% of applications will never be viewed by a human

According to Avinash Kaushik (AK) the sales funnel is still an effective marketing system

FALSE; Big Data demands a different analogy

According to the article, Elements of strategic social media marketing: A holistic framework culture plays a limited role.

FALSE; Culture is VERY important.

According to the BUHI Social Media Audit if you want to increase impressions you should use TikTok

FALSE; Facebook

If "cookies" go away we can no longer track our customer

FALSE; Facial & Voice Recognition, Geofencing/geolocation, etc.

Males make up 53% of the Facebook Audience

FALSE; Females

According to the article, Elements of strategic social media marketing: A holistic framework, several limitations to the current study suggest potentially fruitful avenues for future research. First, the qualitative approach reveals five dimensions of strategic social media marketing and identifies the extreme points of each dimension. However, future research could use quantitative approaches to identify the impact of different positions on each of these dimensions

FALSE; First, the qualitative approach reveals FOUR dimensions of strategic social media marketing and identifies the extreme points of each dimension. Scope, Culture, Structure & Governance

According to the Rival IQ article Wendy's focusses on entertaining the Gen X cohort

FALSE; Gen Z

KPIs stand for Key Performance Identification

FALSE; Key Performance Indicators

Businesses/brands/firms "could" use dashboards to put data into easy-to-comprehend visual formats

FALSE; MUST

Back-to-School Mindy prefers duffels and hip packs

FALSE; Messenger or Back pack

Buhi's top three competitors are 1) Bags unlimited; 2) Mikey's Bags & 3) Smith & Co.

FALSE; Mikey's Bags & Jones & Co.

the activity of monitoring and analyzing social media content that is related to or relevant for one's product or brand, as a means of improving customer outreach, product development, etc. is called Social Monitoring

FALSE; Social Listening

According to the article, Elements of strategic social media marketing: A holistic framework the SMM model is surrounded by customers

FALSE; Stakeholders

The Sales Funnel highlights the top of the funnel as "visitors"

FALSE; Strangers

Big Data is often referred to as only structured data

FALSE; Structured, semi-structured and unstructured

Audiences are typically divided into Urban, Suburban and Rural segments. As such, Buhi's Instagram segment is mostly "suburban"

FALSE; Urban

Daypacker Tom prefers "tame" excursions

FALSE; Wild excursions

It is important to advocate for a depersonalized, omnichannel customer experience

FALSE; a personalized experience is optimal

According to the article, Elements of strategic social media marketing: A holistic framework the nature of strategic social media marketing is simple.

FALSE; complex

The non-profit reports focused on course content and paid media.

FALSE; course content and [mostly] owned media [PESO model]

The Social Media Marketing Strategy Wheel has six unique segments

FALSE; eight (8)

Approximately 40 exabytes of data gets generated every day by a single smartphone user

FALSE; every month

GSMA Intelligence and Ericsson provide ONLY domestic mobile stats

FALSE; from all around the world

The main reason for using SMM is to listen, learn, entertain & co-create with your stakeholders.

FALSE; listen, learn, engage & co-create

Only a customer can start or form a virtual community

FALSE; members or organizations

CTR is total clicks divided by total "conversions" X 100

FALSE; total clicks/total "impressions" X 100

64 percent of the world's population use the internet

TRUE

According to the article, Elements of strategic social media marketing: A holistic framework context plays an important role.

TRUE

According to the article, Elements of strategic social media marketing: A holistic framework the SMM model is anchored by Vision, Mission, Goals, Culture and Corporate resources.

TRUE

Back-to-School Mindy's income is between $7,500-$12,000 annually

TRUE

Big data and the five V's are Volume, Velocity, Variety, Veracity & Value

TRUE

Categorize, Comprehend, Converse, Collaborate, Contribute, Connect, Community and Convert are the eight (8) C's of strategy development

TRUE

Choosing SMM tools for different types of marketing activities involves extensive research and planning

TRUE

Connecting with new customers requires understanding customer intent

TRUE

Good humor is a Buhi Bag Company Core Value

TRUE

Honesty is a Buhi Bag Company Core Value

TRUE

Over the last three years, sales from bag advertisements on Pinterest have increased by almost 20%,

TRUE

Pinterest and TikTok will continue to rise as a revenue contributor for e-commerce companies, especially in the North American bag industry

TRUE

SMM engages stakeholders; shapes conversations; builds brand loyalty; and perceived source credibility through customized omni-channel strategies.

TRUE

Successful bloggers do a lot of keyword research before setting up their blogs. They want to understand what their audience is looking for and how to best reach them

TRUE

The DAMM model is a valuable tool that can be used for SMM assessment

TRUE

The average engagement rate is calculated as total likes, comments & shares divided by total followers X 100

TRUE

Energetic Jill can be defined as Gen Z or Millennial

TRUE: she's 18-27

Average daily time spent using the internet by each user is over 6 hours

TRUE; 6H37M

Understanding what drives customer loyalty could transform a business

TRUE; Loyalty, Trust and Addressing E-Privacy BIG considerations