STI Chapter 6

It can recognize that a strength is always a source of competitive advantage

All but which one of the following would be considered a limiting factor or influence to a SWOT analysis?

Brand name

All of the following except which one would be considered a weakness to a business such as the one owned by Simon Ize?

Improved buyer or supplier relationships

All of the following would represent possible threats to the 2-Shine Simon Ize-It Company except which one of the following?

Procurement

Primary activities conducted by a firm are those that are involved in the creation, marketing, and transfer of the product to the buyer. Which one of the following would not be considered a primary activity?

SWOT analysis

Simon Ize is the owner of a company (2-Shine Simon Ize-It) that specializes in a variety of floor waxing and polishing products. His company managers are in the process of finding answers to such questions as: How well is our current strategy working? and What is our current situation? In order to obtain the answers to these types of questions Simon's company is most likely to conduct which one of the following?

opportunities

The 2-Shine Simon Ize-It Company wants to know the major favorable situations that exist in its environment. Essentially, the company wants to gain understanding of its _________.

resource-based view

The _______ is a method of analyzing and identifying a firm's strategic advantages based on examining its distinct combination of assets, skills, capabilities, and intangibles as an organization.

Its trademark.

The tangible assets of a firm such as Gary's Two-Can Tan Company would include all but which one of the following?

Supports a diversification strategy

Utilizing a SWOT analysis diagram, one would expect to find which piece of information about the company in question in Cell 2

Value chain analysis

________ attempts to understand how a business creates customer value by examining the contributions of different activities within a business to that value.