SWOT analysis

Internal Weaknesses

An organization's controllable activities that are performed especially poorly, such as in areas that include finance, marketing, management, accounting, MIS, across a firm's products/regions/stores/facilities.

Internal Strengths

An organization's controllable activities that are performed especially well, such as in areas that include finance, marketing, management, accounting, MIS, across a firm's products/regions/stores/facilities.

External Threats

Threats that originate outside an organization

opportunities

a good chance for promotion or growth

SWOT analysis

a planning tool used to analyze an organization's strengths, weaknesses, opportunities, and threats

Weaknesses

internal limitations that may interfere with a company's ability to achieve its objectives

Threats

negative trends in the external environment

Strengths

A valuable or useful ability, asset, or quality

external opportunities

Economic, social, cultural, demographic, environmental, political, legal, governmental, technological, and competitive trends/events/facts that could significantly benefit an organization in the future.

SWOT: strategies

Help managers to assess the most likely successful future strategies and the constraints on them