Test 1 : Quizzes 1-3

Which of the following statements is an argument for corporate social responsibility? Select one: a. Businesses never aid to social problems as the primary objective of businesses is making profits. b. Businesses have resources, so businesses should be given the chance to solve social problems. c. The primary responsibility of social welfare rests with governments and not business firms. d. The free market should decide what is best for the world.

Businesses have resources, so businesses should be given the chance to solve social problems.

A market-oriented organization targets its products at "everybody" or "the average customer". Select one: True False

False

Marketing career opportunities do not exist in nonbusiness organizations. Select one: True False

False

____________ is the strategy of preserving market share so that an organization can take advantage of very positive cash flow. Select one: a. Holding b. Building c. Harvesting d. Divesting

Holding

A competitive advantage is a set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition. Select one: True False

T

Teamwork entails collaborative efforts of people to accomplish common objectives. Select one: True False

True

The best marketing tactic is to protect existing share by reinvesting earnings in product improvement, better distribution, more promotion, and production efficiency. Select one: True False

True

In the context of rule utilitarianism, which of the following statements is true? Select one: a. Ethical truths depend on the individuals and groups holding them. b. Decisions must benefit the most people but through the fairest and most just means available. c. A current ethical dilemma should be compared with similar examples and outcomes before deciding on a course of action. d. Intuition and personal feelings should guide decision making in case of dilemmas.

Decisions must benefit the most people but through the fairest and most just means available.

The pyramid of corporate social responsibility portrays philanthropic performance as the foundation for the other responsibilities. Select one: True False

F

The basic goal of ___________ is to increase short-term cash return without increased concern for long-run impact. Select one: a. divesting b. harvesting c. building d. holding

Harvesting

In which of the following situations are marketers most likely to recognize a practice as unethical? Select one: a. If the practice has very few benefits b. If the practice is very likely to result in a harmful outcome c. If the practice does not have any immediate consequences d. If the practice is widely used throughout an organization

If the practice is very likely to result in a harmful outcome

In the context of ethical theories, which of the following statements is true of moral relativism? Select one: a. It is a belief based on rules and individual obligations. b. Moral relativists believe that the most beneficial choice for the most people is ethically correct. c. Moral activists believe that an act that is legally wrong is always ethically wrong. d. It does not believe in absolute rules.

It does not believe in absolute rules.

In the context of a marketing mix, which of the following is an element of promotion? Select one: a. Manufacturing strategies b. Pricing strategies c. Product packaging d. Personal selling

Personal selling

Which of the following strategies can enable companies to gain a cost competitive advantage? Select one: a. Eliminating reverse engineering efforts. b. Developing additional exclusive functional departments. c. Focusing on serving marginal customers. d. Removing frills from products.

Removing frills from products.

A strategic business unit (SBU) is a single business or a collection of related businesses. Select one: True False

T

A virtue is a character trait valued as being good. Select one: True False

T

In the context of the innovations matrix, ________ are decisions designed to take company strengths into new markets. Select one: a. adjacent innovations b. core innovations c. retroactive innovations d. transformational innovations

adjacent innovations

Which of the following statements is true of strategic planning? Select one: a. A good strategic plan can help protect and grow a firm's resources. b. Strategic planning does not require long-term commitments of resources. c. The goal of strategic planning is to create daily operational schedules for first-line workers.

A good strategic plan can help protect and grow a firm's resources.

Which of the following actions is associated with a niche strategy? Select one: a. Manufacturing products in bulk and targeting average customers b. Creating cross-departmental teams across all the strategic business units c. Selling products without extra frills or options d. Choosing a target market that is not crucial to the success of major competitors

Choosing a target market that is not crucial to the success of major competitors

___________ is a business's concern for the long-range welfare of both the company and its relationship to the society within it operates. Select one: a. Corporate social responsibility b. Moral relativism c. Preconventional morality d. Corporate self-dealing

Corporate social responsibility

Which of the following activities is carried out during implementation of a marketing plan? Select one: a. Creating and managing a task force b. Defining the business mission c. Setting up strategic business units d. Performing marketing audit

Creating and managing a task force

Anything that is legal is ethical. Select one: True False

F

Conventional morality is the most basic level of ethical development. Select one: True False

F

Ethical beliefs vary widely from culture to culture. Select one: True False

F

Social responsibility can produce only an indirect profit. Select one: True False

F

Target markets can be selected only by appealing to the entire market with one marketing mix, concentrating on one segment. Select one: True False

F

The local community is not a stakeholder of an organization. Select one: True False

F

A business mission does not affect a firm's long-run resource allocation, profitability, and survival. Select one: True False

False

A firm's assets are functions - customer service and promotions - that the firm performs better that its competitors. Select one: True False

False

Relationship marketing assumes that many consumers and business customers prefer to switch continually among different organizations rather than continue relationship with just one provider. Select one: True False

False

The sales orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests of society as a whole. True False

False

Which of the following statements is true of a sales orientation? Select one: a. Intermediaries are encouraged to push manufacturers' products aggressively. b. Consumers can be convinced to buy goods or services even though they do not need them. c. Sales-oriented firms understand the needs and wants of the marketplace. d. Sales-oriented firms lay maximum emphasis on society's long-term best interests.

Intermediaries are encouraged to push manufacturers' products aggressively.

Which of the following statements is true of a production-oriented firm? Select one: a. It can survive and even prosper when demand exceeds supply. b. It believes that people will buy more goods and services if aggressive sales techniques are used. c. It cannot survive when competition is weak. d. It determines how to deliver superior customer value and implements actions to provide value to customers.

It can survive and even prosper when demand exceeds supply.

Which of the following is a drawback of a sales orientation.? Select one: a. It places high emphasis on the assessment of manufacturing plants and facilities. b. It gives excessive importance to the needs and wants of the marketplace. c. It gives importance to the production function over other functions. d. It cannot convince people to buy goods that are neither wanted nor needed.

It cannot convince people to buy goods that are neither wanted nor needed

Which of the following statements is true of marketing? Select one: a. It is focused solely on selling goods, services, and ideas. b. It rewards the seller and not the buyer of a transaction. c. It focuses on delivering value and benefits to customers. d. It is more of a philosophy than an organizational function.

It focuses on delivering value and benefits to customers.

Which of the following statements is true of customer relationship management? Select one: a. It considers all customers as one large group that should be targeted with a single promotional strategy. b. It involves establishing and tracking customer interactions with the company. c. It involves targeting the average customer or everybody. d. It is used by sales-oriented firms to convince customers to buy their products.

It involves establishing and tracking customer interactions with the company.

Which of the following statements is true of customer relationship management? Select one: a. It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched. b. It involves linking all processes of a company from its customers through its suppliers. c. It is most extensively used by production-oriented firms. d. It is used more by sales-oriented firms than market-oriented firms.

It involves linking all processes of a company from its customers through its suppliers.

Which of the following statements is true of on-demand marketing? Select one: a. It is aimed at enhancing customer relationships. b. It is the most important strategy used by sales-oriented firms. c. It requires firms to focus on the internal rather than the external business environment. d. It gives maximum emphasis to aggressive personal selling strategies.

It is aimed at enhancing customer relationships

Which of the following statements is true of a code of ethics? Select one: a. It applies to top managers of an organization rather than its employees. b. It is most effective when it is in the form of a long list of do's and don'ts. c. It is an effective internal control of behavior. d. It is typically drafted by government agencies.

It is an effective internal control of behavior.

Which of the following statements is true of cause-related marketing? Select one: a. It is the cooperative efforts of a for-profit firm and a nonprofit organization for mutual benefit. b. It is a marketing relationship based on a straight donation. c. It occurs when government agencies and nonprofit agencies launch social campaigns. d. It seldom helps companies increase the sale of their products.

It is the cooperative efforts of a for-profit firm and a nonprofit organization for mutual benefit.

In the context of corporate social responsibility, which of the following statements is true of stakeholder theory? Select one: a. It states that a company is expected to be a good corporate citizen in its community. b. It states that the top management should not be involved in corporate social responsibility. c. It states that social responsibility is best carried out by government agencies. d. It states that companies should only focus on increasing shareholder wealth.

It states that a company is expected to be a good corporate citizen in its community.

Which of the following statements is true of the marketing concept? Select one: a. It states that an organization should satisfy customer wants and needs while meeting organization objectives. b. It states that firms should give maximum importance to aggressive promotional and advertising activities. c. It overlooks the importance of understanding the competitive arena and strengths and weaknesses of competition. d. It states that marketing solely means selling things and collecting money.

It states that an organization should satisfy customer wants and needs while meeting organization objectives.

Which of the following statements is true about the pyramid of corporate social responsibility? Select one: a. It states that if a company does not make a profit, then the other responsibilities are moot. b. It states that social responsibility efforts should be focused on the external and not the internal stakeholders of a corporation. c. It states that ethical responsibilities of a corporation provide the basis for other responsibilities. d. It states that philanthropy should be the most important function of a corporation.

It states that if a company does not make a profit, then the other responsibilities are moot.

Marketing objectives serve as motivators by creating something for employees to strive for. Select one: True False

T

Marketing strategy involves the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets. Select one: True False

T

Morals are rules people develop as a result of cultural values and norms. Select one: True False

T

Which of the following statements is true of market-oriented firms? Select one: a. They believe that people will buy more goods and services if aggressive sales techniques are used and that high sales will result in high profits. b. They assume that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product. c. They focus on their internal capabilities rather than on the desires and needs of the customers. d. They claim that people must give up something in order to receive something else they would rather have.

They assume that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product.

Which of the following statements is true of customer-oriented personnel? a. They focus on building short-term relationships with customers. b. They sell what the firm makes and not what the market wants. c. They tend to be inward looking and internally focused. d. They come from a culture that supports its people.

They come from a culture that supports its people.

Which of the following statements is true of market-oriented firms? Select one: a. They create the benefits their customers seek. b. They offer their customers everything they want. c. They use minimal promotion for high-quality products. d. They produce goods and services for everybody.

They create the benefits their customers seek

Which of the following statements is true of production-oriented? Select one: a. They do not understand the needs and wants of the marketplace. b. They focus on their customers and have quick cycle times. c. They determine what products their customers want and then produce them. d. They do not focus on their internal capabilities.

They do not understand the needs and wants of the marketplace.

Which of the following statements is true of firms that adopt relationship marketing strategies? Select one: a. They focus on short-term goals of increasing sales. b. They focus on the internal business environment. c. They rely on aggressive sales strategies. d. They encourage teamwork among employees.

They encourage teamwork among employees

In the context of marketing, which of the following statements is true of nonprofit organizations? Select one: a. They market tangible products. b. They make use of extensive advertising and promotional activities. c. They aim to maximize market share and investments returns. d. They exist to achieve goals other than business-related goals.

They exist to achieve goals other than business-related goals.

By manipulating elements of the marketing mix, marketing managers can fine-tune the customer offering and achieve competitive success. Select one: True False

True

In the context of marketing, an exchange refers to people giving up something in order to receive something else they would rather have. Select one: True False

True

Stakeholder theory of corporate social responsibility: Select one: a. considers the management of an organization as one of the stakeholders. b. pays attention to the unaffected stakeholder in every aspect of a firm's operation. c. excludes customers and government agencies from the list of stakeholders. d. does not consider the owners of an organization as the stakeholders.

considers the management of an organization as one of the stakeholders.

In the context of following up on a marketing plan, ___________ provides the mechanisms for evaluating marketing results in light of the plan's objectives and for correcting actions that do not help the organization reach those objectives within budget guidelines. Select one: a. environmental scanning b. implementation c. control d. marketing myopia

control

The __________ states that people should adhere to their obligations and duties when analyzing an ethical dilemma. Select one: a. utilitarian ethical theory b. deontological theory c. moral relativism theory d. casuist ethical theory

deontological theory

In the context of SWOT analysis, marketers can identify strengths and weaknesses by focusing on: Select one: a. macroenvironmental factors b. the aspects of the marketing environment c. employee capabilities d. demographic forces

employee capabilities

In the context of the determinants of a civil society, _______ involves the voluntary acceptance of standards established by nongovernmental entities. Select one: a. media b. cause marketing c. green marketing d. self-regulation

self-regulation

In the context of a marketing mix, the product includes: Select one: a. the elements of advanced strategic planning. b. the point of purchase. c. personal selling. d. the name of the brand.

the name of the brand.