Test 3 Quiz 6

False

(T/F): A good metaphor for women whose timestyles are spontaneous in their planning orientation and have a present focus is "Time is a mirror."

True

(T/F): A point-of-purchase stimuli is part of the purchase environment

True

(T/F): A pop-up store is purposefully designed to come and go very rapidly

False

(T/F): A retailer using a marketscape theme gives consumers the opportunity to enter into a world of fantasy (such as one where the person becomes a virtual hunter, race car driver, or fashion model) as they shop

True

(T/F): A temporal factor is one that reflects sense of time

False

(T/F): A typical antecedent state is product disposal.

False

(T/F): Hedonic shopping is typically motivated by immediate needs

False

(T/F): If a retailer has decided to use a marketscape theme for its retail operations, the retailer's store images will be built on information and communications technology features

True

(T/F): Impulse items such as candy or gum are placed near the checkout

True

(T/F): Retail Theming is the quest of many stores to entertain, so as to create imaginative environments that transport shoppers to fantasy worlds or provide other kinds of stimulation.

False

(T/F): The salesperson is one of the least important players in the retailing drama.

True

(T/F): Today many consumers no longer want to buy products; instead they prefer renting

source credibility

A communicator's expertise, objectivity and trustworthiness refer to ________.

A Central Route

A company wants to persuade a customer to buy its products. If the consumer has a high degree of involvement with products that are sold by the company, what route to persuasion will the company most likely take?

POP Stimuli

A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ________.

arousal and pleasure

People's moods and behaviors are strongly influenced by their physical surrounding. Two dimensions, ________, determine whether a shopper will react positively or negatively to a store environment.

Supportive Arguments

Most messages merely present one or more positive attributes about a product or reasons to buy it. Which of the following best describes this approach to communicating a message?

co-consumers

Others who are present in a consumer's physical and social environment when purchases are made are called ________.

framing

People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________.

halo effect

Physically attractive people are perceived as smarter, cooler, and happier than average people. These perceptions are a result of the ________.

noncompensatory

According to the ________ rule, a product with a low standing on one attribute cannot make up for this position by being better on another attribute

learning and tedium

According to the two-factor theory, the net effect of being exposed repeatedly to the same message is a combination of ________.

usage situation

Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________.

time poverty

Allison Chewie felt she was always pressed for time; she was feeling ____

evaluative criteria

Dimensions we use to judge the merits of competing options are called ________.

All of these

Hedonic shopping motives include ________.

time poverty

Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair. Jane could drive 50 miles and pay $90 for the blanket, or she could order one off the Internet for $168. Because Jane works fifty hours a week, cares for three children, and tries to help her aunt, she opts to buy the blanket on the Internet. This is an example of how ________ influences the consumer decision-making process.

atmospherics

Julie Morgan loves to go into Springer's Old Country Gifts. It always smells like a field of spring flowers. The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing. After her visit to the store, Julie is always in a better mood. Springer's Old Country Gifts has attracted Julie with its ________.

cell phones

M-commerce most likely takes place through ________.

cult

Products that consumers are willing to pay more for are called ________ products.

Functional Theory

Psychologist David Katz developed the ________ of attitudes.

salespeople

Tara was shopping for a new pair of shoes for work. The salesperson was very helpful and friendly, bringing Tara some styles she hadn't thought to try on but that she ended up really liking. Noticing Tara's University of Wisconsin tee-shirt, the salesperson said that she was a student there. Tara ended up buying three pairs of shoes rather than the one pair she had planned on. Tara's experience shows the effect of ________ on consumer behavior

store image

The personality of a retail store is also called ________.

Whether the customers hold a very positive or weak attitude toward the product

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?

Lateral cycling

When a consumer exchanges something he or she owns for something the other person owns, it is referred to as:

postpurchase evaluation

When a consumer is determining her overall feelings or attitudes about a product after purchasing it, she is involved in the ________ step of the consumer decision-making process

showrooming

When a shopper visits a store like Best Buy to explore options for big-ticket items like TVs or appliances and then he or she finds a cheaper price for the specific model online, the shopper is engaging in ________

New Task

Which buying decision situation has the highest level of risk and the most buyers involved in the process?

Cyberscape

Which of the following is NOT one of the basic kinds of theming techniques used by retailers?

Crowding

Which of the following is an unpleasant psychological state?

Time is a feast

Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. She wanted what she wanted and tomorrow could take care of itself. Researchers would classify her as being a hedonic variety-seeker. Which of the following time metaphors would best capture Wynona's perspective of time?

Consumption situation

________ includes a buyer, a seller, and a product or service and other factors.

Atmospherics

________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers

problem recognition

________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.