Test3 Chapters 10-14
True
A co-branding strategy was being utilized when the Taco Bell Chihuahua showed up in a commerical for Geico insurance.
shopping orientation
A general attitude toward shopping is called ________.
False
A good metaphor for a women whose timestyles are spontaneous in their planning orientation and have a present focus is "Time is a mirror."
False
A professor was given an administrative warning after he made an inappropriate joke about Princess Diana shortly after her death. Students were likely upset because they saw Princess Diana as a profane individual worthy of special attention and respect.
purchase environment
According to the consumer behavior model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions.
True
According to the trickle-down theory, fashion moves from the upper classes to the lower classes.
time poverty
Allison Chewie felt she was always pressed for time; she was feeling ________.
three generations of a family
An extended family unit is characterized by ________ living together
False
An individual's motivation to distance himself from a negative reference group is never as powerful as his motivation to please a positive group.
impulse buying
Anna Jeter has a sudden urge she couldn't resist to buy a new purse; she was engaging in ________.
reference group
Anna asks people in her social group their opinion about a movie before she watches it. Her social group is an example of a(n) ________.
True
Anna's best friend, Aubrey ,was getting married. Anna spent a lot of time thinking of the perfect gift and was so excited about the gift that she gave it to Aubrey before the wedding. Aubrey cried and told Anna she could never have a better friend. Reformulation best describes the gift-giving stage in this situation.
altuistic
As a relationship grows and progresses, gift giving tends to become more ________.
False
Asian Americans as a whole tend to be an easy target to communicate with because of their cultural similarity to one another.
False
Bill jokes that a nuclear family is one that is about ready to explode because having your grandmother living with you can cause a lot of disruptions. Although Bill's humor is questionable, his labeling of a family living with a grandparent as a nuclear family is correct.
group cohesiveness
Chet meets each Wednesday night at his local bookstore with a small group of computer enthusiasts. The group calls itself X-Hackers because at one time all of these select members were hackers. Today, members of the group have similar values and have pledged to stop computer hacking. Which membership factor best describes what brings this group together?
Lower-middle class
China's economic boom has created 130 million people in what social class?
True
Couples who are better educated on average and choose not to have children are considered DINKS
True
Earlier purchasers tend to be innovators, who like to take risks.
True
Education is one determining factor in future income.
cultural
Evan was an aggressive, rich, and determined businessman originally from a working class family. He had become wealthier than he had ever imagined by buying and selling other businesses. Evan seemingly could do anything until he tried a hostile takeover of an established bank owned by several prestigious families. When his bid failed, Evan said "I always knew there was an elite, but up to now I thought I was part of it." What type of capital was Evan lacking?
the process of social diffusion by which style is adopted by consumers
Fashion refers to ______
downward mobility
Fred has been a farmer all his life. He inherited the family farm when he was 35, but that was twenty years ago. Due to the economy, Fred has lost the farm and has taken a manual labor job in the city to support his family. What form of mobility best describes Fred's position?
True
Gen Z is the most diverse generation in American history.
ecology
Gen enjoys owning a micro-refrigerator, which is small enough to fit almost anywhere. Gen believes that the efficient use of space is one of the characteristics that any good product should have. With respect to the functional areas of a cultural system, Gen is focusing on ________ as a variable in selecting products.
conspicuous consumption
Harry was the lead singer in a band that hit it big. For his birthday, Harry had two hundred friends flown by chartered jets to a private island in the South Pacific. They ate the most expensive food, and every morning the bungalows were burned to the ground and rebuilt for the next night. Harry's party is a good example of ________.
mass class
Hundreds of millions of consumers around the world have the purchasing power to afford higher quality products. This consumer group, known as the ________, tend to buy affordable cars rather than luxury cars.
legitimate
If a fireman told you to leave your apartment, you would comply because the fireman has ________ power
landscape
Innovative merchants have turned to retail theming to provide new ways to stimulate and encourage consumers during their shopping experience. A retailer that used a simulated outdoor environment (such as a fishing pond with real fish) to attract outdoor enthusiasts to the retail store is using a ________ theme.
True
It would be difficult to sell consumers life insurance if their notion of time is like a mirror.
referent power
James' friend, whom he admires and respects, just purchased a new car. James decides to buy the same model. This situation illustrates the influence of ________.
reference group
Jeff had collected a nice wardrobe before graduating from college. All of his friends considered him "well dressed." After the first day at his new job, however, Jeff immediately went out and replaced most of his clothes with what was considered to be professional dress clothing. Jeff had just experienced the power of a new ________.
an age cohort
Jim Smith, Don Carson, and Jeff Sweeney are all 54 years old, so they can be sorted into ________.
social class
Jim is considered a part of the upper middle class, while Marcos is considered part of the lower upper class. Jim and Marcos have been identified in terms of ________.
conspicuous consumption
John Jones purchases products to show visible evidence of his ability to afford luxury goods, John is practicing ________.
autonomy vs. belonging
Jui-Jui has a need to achieve independence. He dreams daily of leaving home and getting his own apartment; however, because he lives in a neighborhood full of houses, he would have to go some distance to find an apartment that he could afford. This move would mean that he would distance himself from his friends. This example is a common dilemma for many teens. Which of the following conflicts that most teens face is most applicable to Jui-Jui's situation?
True
Mainstream marketers used to avoid religion topics; now they actively target church members
acculturation agent
Manuel still remembers the impact of his first college class in the United States. As a new immigrant, he was sincere in his desire to learn about the American culture that he had chosen to adopt. His college professor taught Manuel many things about the American culture. In doing so, the professor was acting as a(n) ________.
a market maven
Margaret stayed on top of what was happening in the marketplace, but she was not necessarily the first to purchase items when they first came out. Margaret would be classified as a(n) ________.
adaptation
Maria Gomez is thrilled to be in the United States. After spending her childhood years in Mexico, she is looking forward to the freedom given to teenage girls in the United States. "I can wear shorts, pantsuits, and even halter tops and no one will think badly of me," says Maria. Maria is in the process of ________.
surrogate consumer
Meagan is planning her wedding and wants everything to be just right. Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make many of the decisions and purchases for her. Meagan's wedding planner is best described as a(n) ________.
True
Nate searches famous people and tries to buy products that they endorse. For Nate, these celebrities serve as an aspirational reference group
Japan
Of the countries listed below, which is thought to be highly status-conscious?
income inequality
One percenters are an example of ________.
True
Passing a driving test to receive a driver's license is an example of a rite of passage
True
Perceived age is how old a person feels
referent power
Phillip admires the qualities of the Sigma Chis on his college campus. Since he has decided to try and pledge this group, he begins to imitate the qualities that he perceives the group has. What type of power does the fraternity seem to be displaying with respect to Phillip and his behavior?
referent power
Phillipe is a member of a small Harley-Davidson motorcycle club. Members meet once a week to ride and talk about their bikes. This club might exert a ________ influence on Phillipe as he decides which model of bike he buys for his girlfriend.
False
Samuel would like to use occupational prestige to measure social class, but his study is international, and prestige of occupation from one culture to the next.
horizontal mobility
Sandra decided to become a nurse after several years as an elementary teacher. She still wanted to help people but in a different manner. Sandra's case is an example of which of the following?
the reciprocity norm
Sharon is upset with her secretary. Though everyone in the office agreed not to give Christmas presents this year, Sharon's secretary gave her an expensive bottle of perfume. Which of the following best identifies the source of Sharon's feelings?
True
Social stratification refers to the creation of artificual divisions in a society.
word-of-mouth communication
Sophie tells Nick about a great new restaurant. Sophie is practicing ________.
lateral cycling
Stephanie loves flea markets and garage sales. She spends most of her Saturday mornings going from one to another. About once a month, she holds her own garage sale just to get rid of some of the items she purchases during the month. Stephanie is actively engaged in ________.
salespeople
Tara was shopping for a new pair of shoes for work. The salesperson was very helpful and friendly, bringing Tara some styles she hadn't thought to try on but that she ended up really liking. Noticing Tara's University of Wisconsin tee-shirt, the salesperson said that she was a student there. Tara ended up buying three pairs of shoes rather than the one pair she had planned on. Tara's experience shows the effect of ________ on consumer behavior.
True
The American rich often indulge in luxury goods while pinching pennies on everyday items.
False
The Big Three American ethnic subcultures are African Americans, Hispanic Americans, and Jewish Americans.
craft products
The Macah, a Native American tribe from the Northwest, built functional seagoing canoes that are considered works of art by modern shipbuilders. By definition, these boats would be considered ________.
a shift in women's roles and an increase in educational attainment
The average American's standard of living continues to improve. These income shifts are linked to two key factors: ________.
social class and income
The best predictor of major expenditures that do not have status or symbolic value is ________.
a religion being somewhat of a taboo subject among researchers
The lack of marketing information about religion is primarily due to ________.
store image
The personality of a retail store is also called ________.
avoidance group
The plain and simple fact is that Ralph has body odor. Worse than that, Ralph does not seem to care. Ralph's clothes are in shambles, and his personal hygiene could certainly be improved. For most people, Ralph would be in which of the following groups?
True
Tian Zhao's parents were peasants from central China. Tian earned a degree in electronics from a university and now works for a medium-sized firm building computer components. Tian has purchased a Canon camera and a Dell computer, and he wears Nike running shoes. He is a member of the mass class.
True
Time poverty seems to be more a problem of perception than of fact
homogamy
Vance comes from the lower-upper class as does Jeff. They are both madly in love with Julia, who is beautiful enough to do part-time modeling. According to the principle of ________, Julia could be attracted to both men.
ritual artifacts
Wedding rice, birthday candles, and diplomas are considered ________.
The Baby Boomer Generation
What is the most powerful age segment economically in the United States?
trickle-up effect
When Bob, a wealthy real estate investor, saw an inner city kid wearing a heavy gold chain with a medallion around his neck, Bob wanted the same for himself. Bob's behavior is best explained by the ________.
status symbols
When a Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are bought and displayed as markers of social class, they are ________.
False
When a retail customer senses a sudden urge that simply can't be ignored, the customer is experiencing unplanned buying.
True
When shopping with others, some people are more likely to choose risky alternatives than they would be if shopping alone. This behavior occurs due to social power of groups
Asian American
Which American ethnic subculture is the fastest growing?
anthropological
Which of the following is NOT one of the four interrelated functions of myths in a culture?
an art product
Which of the following is an object that is admired strictly for its beauty or because it inspires an emotional reaction?
reference groups
________ are an actual or imaginary individual or group that significantly influences an individual's evaluations, aspirations, or behavior.
social loafing
________ happens when we do not devote as much time and effort to a task as we could because our contribution is part of a larger group effect
atmospherics
________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.
social nobility
________ refers to the passage of individuals from one social class to another.
cultural production system (CPS)
________ refers to the set of individuals and organizations that create and market cultural products.
viral marketing
________ refers to the strategy of getting visitors to a Web site to forward information on the site of their friends in order to make more consumers aware of a product.
