Text 2 conventions management

The--- may be a trade association, a company subcontracted to trade association, or a separate company organizing the show as a profit-making venue.

Exhibition management company

The ---- typically known as a convention service manager or event manager, will assist the show manager in arranging the shows logistical details

Facility manager

A pole tent is one of the simplest of all categories of tents Select one: True False

False

Which of the following is NOT one of the four elements that is usually included in the promotional mix model? a. Advertising B. Publicity and/or public relations c. Social media contests d. Personal selling

c.

applicants are responsible for obtaining all permits, authorization, and/or exemptions required by other agencies with jurisdiction for any element of the event t/f

true

these costs associated with attracting attendees can make up a large portion of the budget

marketing costs

--- is a form of advertising that communicates directly with the target customer with the intent of generating a response

Direct marketing

This is sometimes called experimental marketing and is a strategy that engages and invites consumers to be a part of a brand experience

Engagement marketing

B2C exhibitions also known as trade fairs or trade shows are private events and not open to the public t/f

False

Convention centers are designed with smaller events in mind. (True/False) Select one: True False

False

Creative and welcoming space with a low level of customization and personalization are key when creating a meeting. (True/False) Select one: True False

False

Public exhibitions do not require much promotion to be successful, because exhibitors bring in their own audiences. t/f

False

Trade fairs began in American during the English colonial period

False

Virtually everything needed for an outdoors event is provided to the event planner in the rental price (True/False) Select one: True False

False

unlike hotels, resorts, convention centers and restaurants a DMC requires an extensive capital investment to start up and operate its business t/f

False

In the United States, federal antitrust laws prohibit DMOs from discussing pricing policies with hotels under consideration. Select one: True False

True

One of the most important KSAs is have great interpersonal skills t/f

True

The Destinations International is the only association that exclusively represents DMOs (true/false)

True

what is the name of the tool that is typically used for live collaboration and communication on an excel spreadsheet a.google drive b.slack c.smart sheet d. basecamp

smart sheet

---help to ensure profitable success for an event and help underwrite and defray costs. a. sponsorships b. selling tickets c. selling merchandise d. carrying over previous years profit

sponsorships

This is defined as a Cleary identifying who wants to attend a certain type of even a.solicitations b.identifying partnerships c. target marketing d.focus groups

target marketing

A special event is defined as a one-time event that is staged for the purpose of celebration t/f

true

Business to consumer shows typically have regional or local attendees

true

The price for drayage is based on weight, not the size of the materials or crate t/f

true

at an event always remember your--- without them your event would not take place

volunteers

what is a form used to gather interest from service contractors

Request for proposal

In the united stared, federal antitrust laws prohibit DMOS from discussing pricing policies with hotels under consideration (t/f)

True

Hotels have traditionally been the go-to location for corporate events. (True/False) Select one: True False

True

What does DMC stand for?

Destination Management Company

What does DMO stand for?

Destination Marketing Organization

Business-to-business (B2B) shows usually happen on Select one: a. Monday to Thursday b. Thursday to Saturday c. Friday to Sunday d. Saturday and Sunday

A

Convention centers pay a lot of bills; what is one area that is often overlooked that they specifically spend a portion of their event related budget on? Select one: a. Energy b. Food and beverage c. Paying staff d. Hosting the event

A

These are often used by large companies to expand their exhibit space without taking up more floor space. Select one: a. Multilevel exhibits b. Standard booths c. Island booths

A

What is a site inspection? Select one: a. Physical review of proposed venues and services prior to the actual program b. A virtual tour of a space through a customized online program c. A trip where the meeting planner can come and get familiarized with the city d. One-on-one meetings with sales representatives from all prospective venues

A

What became the primary purpose of many large convention centers during the COVID-19 pandemic? Select one: a. To become a temporary hospital to house emergency beds where emergency staff treated patients with COVID-19 b. A place to store medical supplies for hospitals in the large kitchen refrigerators c. A meeting place for local organizations to have press conferences and meetings for media communications related to COVID-19 d. A storage facility for all ingoing and outgoing shipments related to COVID-19

A.

What is a conference? Select one: a. Meeting with an agenda and set objective designed for consultation, education, fact-finding, problem solving, and/or information exchange b. A special event often involving a concert or theatrical production c. A meeting with a tradeshow component d. A program that involves a motivational keynote speaker, at least one breakout, and some aspect of food and beverage

A.

Which of the following is NOT a key design factor of a conference center? Select one: a. Meeting rooms b. Restrooms c. Refreshment areas d. These are all key design factors

D.

MO's serve as the "official" Select one: Ca. Marketing arm b.Community liaison c. Communication leader d. Contact point for their destination.

B

What is the overall job of DMO? a. To find the lowest possible rates for a meeting b. To sell a destination c. To represent meeting managers d. None of the above

B

Which of the following is recognized by the DMO industry as its highest educational achievement? Select one: a. Certified Meeting Professional (CMP) b. Certified Destination Management Executive (CDME) c. Certificate in Meeting Management (CMM) d. Certification in Exhibit Management (CEM)

B

Any location where ______ or more people gather is a meeting/event site. Select one: a. One b. Two c. Three d. Four

B.

What are the two choices meeting planners are making when selecting a convention center? Select one: a. Dates and Space b. Space and Destination c. Dates and Rates d. Rates and Space

B.

What do Speciality Service Contractors do? Select one: a. Deal with a specific area of show/event production b. Deal with a broad area of show/event production c. Deal with specific exhibitors and not with the show manager d. Deal with specific venues and not with show managers

B.

_______ are floating combinations of hotels, conference centers, and full-service resorts. Select one: a. Yachts b. Cruise ships c. Submarines d. Sailboats

B.

Which of these is NOT a factor that will increase or decrease the group or charter cruise price? Select one: a. The age of the ship b. The season c. Type of stateroom selected for your group d. All of these are factors that will impact price

D.

All of the following are general services that MOs provide to meeting professionals except: Select one: a. Providing a vast information database that functions as a one-stop shopping b. Acting as a liaison between the planner and the community c. Offering recommendations for the best hotel deals d. Providing hotel room counts and meeting space statistics

C

What is NOT a common misconception about DMOs? Select one: a. DMOs solely book hotel rooms and convention spaces b. DMOs only work with large group c. DMOs can also go by the name of CVBs d. Planners must pay DMOs for their service

C

What is NOT a common misconception about DMOs? Select one: a.DMOs solely book hotel rooms and convention spaces b. DMOs only work with large groups C. DMOs can also go by the name of CVBs d. Planners must pay DMOs for their service

C

What is the stated purpose of a DMO? Select one: A.To advertise the community to external stakeholders b. To coordinate the local community and chamber of commerce to work together in submitting community-wide REPs C. To assist in the long-term economic development of local communities d. To provide visitor services to people traveling from out of town

C

Which of the following statements is true of DMOs? Select one: a. Planners have to pay DMOs for their services. b. DMOs only book hotel rooms and convention space. c. DMOs work with both large and small group meetings. d. Most DMOs run the convention center of their location city.

C

Which of the following statements is true of DMOs? Select one: a. Planners have to pay DMOs for their services b. DMOs only book hotel rooms and convention space. c. DMOs work with both large and small group meetings. d. Most MOs run the convention center of their location city.

C

Attrition penalties are: Select one: A. Penalties levied against exhibitors that fail to protect the flooring in exhibition halls B. Given when the meeting planner fails to acquire the appropriate permits for the event C. Relevant when a meeting uses less than the contracted number of sleeping room nights D. None of these

C.

Hotels with a large seasonal variation can have an off-season price that is little as ____ of its peak-season price. Select one: a. 1/3 b. 1/4 c. 1/2 d. 2/3

C.

What two things must the event planner determine about the group they are planning the event for? Select one: a. Who are they and why are they there b. Who are they and what are their interests c. Who are they and what is their budget d. Who are they and when do they want to have their event

C.

Which of the following best describes a B2B event A. Similar to a political convention B. Open to the public C. Private and not open to the public D. Breakfast is served

C.

Which of the following is not a category of outdoor tent Select one: a. Frame b. Clear span c. Tailgate d. Pole

C.

What is an association that advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals?

CEMA (CORPORATE EVEN MARKETING ASSOCIATION)

What is an exhibitor service manual (service kit) that the general service contractor creates

Compilation of all the show informations, such as dates, times, rules and regulations for the show manager, exhibitors, and the city

What do specialty service contractors do

Deal with specific area of show/event production

The coalition was formed in Spring 2020 as an advocacy campaign leveraging the efforts of all by telling the exhibitions and business events story to U.S. legislators that exhibitions are controlled environments and they can be held safely Select one: a. Events Mean Business b. Gathering Safely c. Meetings Together d. Go LIVE Together

D

What is the primary business for most hotels? Select one: a. Meetings and events b. Food and beverage c. Room service d. Sale of sleeping room nights

D.

These agreements usually involve the companies name logo being included or printed in the shows promotional material or bing posted in a prominent place

General sponsorships

This type of marketing allows for back-and-forth flow of information. Users can participate in and modify the form and content of the information they receive in real time

Interactive or internet marketing

This is created by grouping standard booths together into blocks of four, nine, or larger configurations

Island booths

Management companies may offer sponsorship opportunities to companies for badge holders, tote bags, and other promotional items given to registered attendees.

Promotional Items Sponsorship

All of the following are specific services that DMO provides to meeting professionals except:

Providing security for the event

RFID stands for

Radio Frequency Identification

the cost associated with staging an event

production costs

This is generally defined as those marketing activities that use incentives or discounts to increase sales or attendance

Sales promotion

What us the most important part of any exhibit

The staff

---Began in biblical times and became popular in medieval Europe and in the Middle East

Trade fairs

A service contractor is anyone who provides a product or service for the exhibitor or show/event management during the actual show or conference t/f

True

A site inspection is the most critical step in winning a customer's business. (True/False) Select one: True False

True

B2C public shows often called consumer shows are exhibitions that are open to the public and offer a wide variety of products for sale t/f

True

Converting a convention center into a humanitarian effort is a newly accepted procedure in the U.S. (True/False) Select one: True False

True

DMO's are an unbiased resource and are the experts about their destination. (True/False) Select one: True False

True

DMOs are synonymous with Convention and Visitor's Bureaus (CVBs). Select one: • True False

True

most DMOS are quasi-government, not-for-profit organizations whose purpose is to sell the destination to tourists, business travelers, and convention visitors alike t/f

True

what is another term used for DMCs that was originally used before their services in the industry expanded to what it is today a. ground operators b. convention and visitor bureaus c.tourism organizations d. on-site manager

a

these accounts support an industry, common interest, or activity and can occur at a local, state, regional, national and international level

association accounts

what do all special events have in common? a.they all have corporate sponsors b. they are all planned by someone who must understand the goals, the needs, and the desires of the client they are serving c. they are all on time events that require a special invitation and a hosting party

b.

what is the first stage of the sales process that discovers new business opportunities and pursues those leads a.requests for proposal b.site inspections c.identifying new business opportunities d. cold calls

c

The general service contractor is hired by the --- to handle general duties necessary to produce the show on site

show manager

which of the following are services that DMC offer a.on site staffing b. golf and sport outings c.shuttle services d.all of the above

d

debriefing staff is not necessary after the event t/f

false

what is one of the most common management tools that planners use to manage documents, folders, and spreadsheets a.google drive b.slack c.smartsheet d. basecamp

google drive

these are organized to recognize and reward employees who have reached or exceeded company targets

incentive-based organizations

an independent DMC that is locally owned and operated by small businesses might be known as

independent operator

What does KSA stand for?

knowledge, skills, and abilities

this department handles planning, scheduling, shipping, labor relations, site inspections and preparation within ta general services contractor company.

logistics

This department handles the transportation of materials, booths, exhibits, along with temporary storage within a general services contractor company

material handling and warehousing

What is another name for a general service contractor

official contractor