Topic 8 and 9
Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? A) richness B) interactivity C) social technology D) ubiquity
C
Which of the following is not an example of a transaction broker? A) a stockbroker B) a real estate agent C) an accountant D) an employment agency
C
Which of the following tools do companies use to track user statements and views on newsgroups, chat groups, and other public forums? A) cookies B) digital wallets C) search engines D) shopping carts
C
All of the following are advantages of online retail except: A) lower supply chain costs. B) lower cost of distribution. C) ability to change prices. D) faster delivery of goods.
D
Which of the following basic ethical concepts plays an important role in defining privacy? A) responsibility B) accountability C) liability D) due process
D
Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products? A) richness B) interactivity C) information density D) global reach
D
______ merchants buy reservations from suppliers, and then resell the "inventory" to agencies, which then retail the inventory to consumers or create vacation packages that are then sold to retail.
GDS global distribution system
The _______ of Internet and Web technology can result in work and shopping invading family life.
Ubiquity
Disputes over federal trademarks involve establishing:
infringement
A(n) ________ is a single channel Web firm that generates almost all its revenues from online sales.
virtual merchant
Google's Gmail advertising has raised concerns about which of the following issues? A) privacy B) copyright C) trademark D) patents
A
Which of the FTC's FIP principles requires identification of the collector of data? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security
A
Which of the following companies is not primarily a catalog merchant? A) Walmart B) L.L. Bean C) Lillian Vernon D) Lands' End
A
Which of the following is a core Fair Information Practices (FIP) principle? A) Choice/Consent B) Access/Participation C) Security D) Enforcement
A
Which of the following is not a major trend in the online recruitment services industry? A) disintermediation B) localization C) social networking D) consolidation
A
Which privacy protection program has the Federal Trade Commission (FTC) approved as a safe harbor under COPPA? A) WebTrust B) TRUSTe children's privacy seal C) Better Business Bureau D) BetterWeb
B
Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security
B
multiple choice on Cannibalization:
Example apple iPhones eating away ipods Massive shift of audience to Web, tablets, smartphones time spent on internet reduces consumer time available for other media.
What are Online Content Revenue Models
Marketing Advertising Pay-per-view/pay-for-download Subscription Mixed or A la carte 9 (Mixed is a combo of any segment..i.e. marketing and advertising, or subscription and pay per view)
________ is currently the most comprehensive technological privacy protection effort.
P3P
_____ is a standard designed to communicate to Internet users a Web site's privacy policy, and to compare that policy to the user's own preferences or to other standards.
P3P platform for privacy preference
List or describe E-tailing business models.
Virtual merchant (Amazon) Bricks-and-clicks (Walmart, Macy's) Catalog merchant (Lands' End, L.L. Bean, Victoria's Secret) Manufacturer-direct (Apple, Dell, Sony)
The three basic principles that all ethical schools of thought in western culture share are responsibility, liability, and ________.
accountability
Discuss in depth one ethical, social, or political issue that is presently in the news surrounding the Internet and e-commerce.
an ethical and social issue may include privacy issues or intellectual property rights issues (copyright, patents or trademarks), gambling.
Downloading music tracks owned by record companies without paying for them is an example of a violation of:
copyright law
Also called bricks-and-clicks merchants, ________ companies have a network of physical stores as their primary retail channel, but also have introduced online offerings.
multi channel
A(n) ________ is a private self-regulating policy and enforcement mechanism that meets the objectives of government regulators and legislation, but does not involve government regulation or enforcement.
safe harbor
