Trends...: Trends and Fads

First characteristic of a fad

Fad is confined to particular segments in society

Third characteristic of a fad

Fad is not created but it is just revived from a style that existed all along in the lives of some subgroup.

Second characteristic of a fad

Fad is trivial because of its short life expectancy. It is prone to being outmoded

Three stages of a trend

Fringe stage, trendy, mainstream

Mainstream

"Conservative consumers" join the trend. Corporations and companies exploit the growing demand for the product.

Cultural basis

A trend is rooted on the people's cultural conditions, beliefs and values and persists because people have seen it as a part of their culture.

Duration of time

A characteristic of a trend that means trends have longer staying power and enjoy alonger period of popularity. The lifespan of products or ideas that become trends do not disappear quickly as opposed to a fad.

Acceptability

A characteristic of a trend where it is accepted by many people and industries who believes they are ideas or patterns that can endure time.

Transitory Increase or decrease

A trend shows transitory increase or decrease of a particular idea, event or phenomenon

Duration of time, acceptability, cultural basis, transitory increase or decrease

Characteristics of a trend

Fringe stage

In this stage, an innovative idea, whether in the form of a new product, service, or in other form, develops into the market or become known to the trendiest consumers. In this stage, entrepreneurial and business firms participate to develop and innovate ideas

Trendy

In this stage, early adapters participate. Most fashion-forward retailers assess the viability of the concept and usually conduct test-market researches.

Trend

It is a "look that has the appeal of newness because it has been missing or scarce in the marketplace"

Fragmentation of a trend

When there is a recent development in a trend/reinvention which leads back to fringe stage.

Trend

a general direction in which something is developing or changing

Trend

a pattern or a conceptualized idea that has the prospect of providing or having a continuing influence for a longer period of time due to its increasing and sustained presence

Fad

a temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity, but eventually forgotten. Short staying power in the market.

Microtrend

aka fragmentation of a trend

Trends

occur when there is a building of awareness on this new idea and its presence produces an increasing need or demand.

Classic

refers to a look or trend that is always present in some form that is appropriate across diverse occasions and accepted by diverging consumer groups

a flash in the pan

what fads are usually called because it means "something or someone that initially shows great promise but soon fails to meet expectations".