TypeRules! CH 4-6
Decorative
A _________ typeface, such as a script, calligraphic, or handwriting font, or any display design that oozes personality, combines best with a more neutral face, oftentimes a sans.
Headline
A common place to change typefaces is when going from _________ to text.
45 to 75
A general guide is to have in the nieghborhood of _________ to _________ characters per line, but there are many exceptions to this rule
Half
A novel approach is indenting paragraph's first line or two or three deeper than the usual indent -- even to a depth of _________ the column wideth
65
A rule of thumb for acceptable justified type is for the text to have a minimum of _________ characters per line, but this guideline varies depending upon how the copy flows, the overall length of words in the text, and the desired hyphenation preferences and settings.
True
A tried and true practice when combining type is to mix a serif with a sans serif.
Spaced
A typeface that is well _________ is neither too tight nor too open at its intended size range, and, most importantly, has optically even spacing between characters throughout the design
True
A very basic guideline for text would be a maximum of 2 points leading (such as 12/14, or 12 point type with 14 point leading) up to 5 points.
True
All caps can be set with little or no leading.
Indent
An _________ is a graphic technique used to create a visual separation of thoughts between paragraphs
Serve
As a designer, your primary responsibility is to _________ the client using your design and problem-solving skills. It is their job into your own personal award-winning design statement.
8 and 12
Assuming you select a font that was designed and intended for smaller settings, the average range for text settings is somewhere between _________ to _________ point and sometimes up to 14 point.
Falso
Avoid the use of subheads, drop caps, and paragraph lead ins
True
Be deliberate in setting the margins, gutters, and other spaial elements, which can contribute to or detract from an effective hierarchy; remember that white (or negative) space creates emphases
Size
Before beginning your typeface exploration, it is important to know its intended type _________ range.
Speech
Before the written word came into being, _________ was the primary form of communication
Mistake
Combine typefaces when you want to visually emphasize or separate a thought, phrase, or text. A common _________ is to use two or more faces that are very close in style weight, or appearance, creating a subtle disturbance that detracts from the cohesiveness of the design.
False
Combining a heavier with a lighter typestyle or weight is not a successful pairing.
Functional
Creating the desired hierarchy should be done in a manner that is not only _________ but also aesthetically pleasing and balanced, while simultaneously supporting the heirarchy, not overriding it.
True
Design elements such as pull quotes, sidebars, bulleted lists, and tint boxes can help break up lengthy ocpy and organize ocntent into small, digestible bis
Typefaces
Different _________ attract a different audience -- both overtly and subliminally.
Ink
Different papers, surfaces, and finishes take _________ differently, and can alter the appearance of the type, making it appear heavier or lighter, and in some cases, start to break it up entirely.
Long
Display type, on the other hand, can forgo the extreme legibility and readability needed for _________ blocks of text for a stronger personality, elaborate and more expressive shapes, and a more stylish look.
Headline
Display, or _________, type is primarily meant to catch the eye quickly and draw the reader into the text
Production
Do consider _________ issues when selecting text type.
Size
Do consider how your type will look at the _________ you are planning to use it.
White
Do leave _________ space.
Basic
Do start with a few basic _________ typefaces and type families with all of the features you require (small caps, oldstyle figures, swashes, fractions, etc) and learn how to use them well.
Set
Don't "_________ to fit".
Distort
Don't _________ your type with the features available in your design software
Reproduced
Don't tint type with delicate thin strokes; it might break up when _________
Printer
Dont let the way a typeface looks on a proof from your personal _________ be the deciding factor in selection, as it can look much heavier than the actual printed piece.
Kern Pairs
Even a typeface that s spaced properly has character combinations that are too open or too tight. These character pairs should be adjusted by the type designer in the actual font with the creation of _________ _________.
Approach
Every job requires a different _________.
Spacing
Factors affecting type's readability include type seize, line spacing, line length, alignment, letter spacing, and word _________.
True
Flush left is the style that is the msot readable, primarily because it is the alignment that our eyes are most used to when reading from left to right
System
For some jobs, you might want to consider the use of a font family or _________ that works for both text and display.
Unify
Good typographic hierarchy can both _________ and separate elements, and is essential in creating an effective design that expresses and communicates the desired message.
Align
How you _________ your type has a huge effect on the readability and effectiveness of your piece.
Nonprint
If the type is to be used in a _________, low-resolution environment (such as the web), be sure to try it out to see how it performs before making your final selection.
Justified
In _________ text, both the right and left margins alighn
Font menu
Italics and obliques should be accessed from _________ _________ if possible, and not from the style bar
Headlines
Italics are most effectively used for soft emphasis of words or phrases within a _________ or text - that is, they attract the reader's attention without a significant change in the "color" of the text
Geometric
Justified text results in a very _________ block of copy that is sometimes desirable
True
Keep the most important information highly visible
Spacing
Line _________ refers to the vertical spaace between lines of type. It is measured from baseline to baseline, and in print is usually measured in points
Large
Line length and point size are interrelated, as line length should be somehwat determined by the point size in order to achieve maximum readability: the _________ the point size, the wider the acceptable line length
False (they are interchangable)
Line spacing should never be confused with leading.
Digital
Line spacing, to a certain degree, is style-based, having gone from rather open spacing int he days of metal type, to very tight spacing (both letter- and linespacing) when phototype took its place, and back open again with _________ type.
Method
Make sure you take into consideration the intended printing _________, and what effect it will have on the type -- especially the thin strokes and counters.
120
Most design programs have a default line-spacing setting, called auto leading, which is around _________% of the point size.
Posture
Nonverbal communication consists of facial expressions, including movement of the eyes and surrounding muscles, the mouth, and lips; the tilt of the head and neck; hand, arm, and shoulder movements; and body _________ and total body movement
Hierarchy
One of the most important aspects of good design is establishing an effective typographic _________ . This process begins with having a clear understanding oft he order of importance of all of the elements, and then designing to visually support this.
Formatting
One of the prelimiary steps in designing and laying out a page is _________ the type.
Super family
One of the safest ways to combine typefaces is by using a type _________ _________ or system that contains different variations on a theme, so to speak.
Contrast
Pairing typefaces of varying widths can create a powerful _________ when done thoughtfully.
False
Remember that text alignment and column width -- have no effect on the hierarchy.
Calligraphic
Script and _________ typefaces are often used for invitations, announcement, headlines, and initial letters; handwriting fonts are great for informal correspondence as well as for ads, brochures, websites, and even motion graphics requiring a more personal, informal look.
True
Slect and create a typographic focal point to draw the viewer in.
True
Some jobs require the kind of text treatment and interpretation that cannot be achieved with an existing font.
Type
Sometimes a design project cries out for a solution that either blends type with _________ or creates an illustrative image with type in order to get a concept across in a strong, nonverbal way.
True
Staying within the same typeface family can create smart pairings that support an effective typographic hierarchy while maintaining a consistent tone and personality.
Wrap- around
Text that wraps around an illustration, photo, diagram, pull quote, or other graphic element is referred to as _________-___________ text.
Readable
Text type is designed to be legible and _________ at small sizes. This usually implies fairly clean, consistent, uncomplicated design features; more open spacing than a display face; and thin strokes that hold up at smaller sizes.
X height
The _________ of a font affects its legiblity and will make different type-faces look larger or smaller at the same point size
Length
The _________ of the text should also be considered, as well as any constaints on the column width and depth, such as a preexisting grid or template.
Density
The color and texture of a typeface is the overall grayness, or _________, of a block of type.
Background
The color of the type against its intended _________ should also be taken into consideration when selecting a typeface, especially with text type.
Goals
The first and foremost step in selecting a typeface is knowing your _________.
True
The indent is often omitted in the first paragraph of a page or a section, as there really is no need to separate the beginning of the text from anything other than another paragraph, but this is more a matter of style than correctness
Distinguish
The legibility of a typeface is related to the characteristics inherent in its design, including its x-height, character shapes, width, stroke contrast, the size of its counters, serifs or lack thereof, and weight, all of which relate to the ability to _________ one letter from another.
Structure
The members of type super families and systems usually have the same basic skeletal _________ but with different finishing details, enabling them to work well together.
Separating
The practice of _________ paragraphs with an extra line space instead of an indent is often successfully and appropriately used in correspondence (both in email and print), in short pieces such as advertisements and introductory copy, and on the web
Readability
The primary consideration when setting text is usually readability
Readability
The right amount of word spacing allows a typestyle to be read easily without the words either running together or being separated by oversized white spaces that interrupt the color and reduce the overall _________ of the design.
Emphasis
The use of boldface, or a bold version of a lighter weight, is a good way to achieve _________ by way of weight contrast
Flase
The use of color as a tool does not support the typographic hierarchy
True
The use of italics is probably the most common form of typographic empahsis
Type
There are two main categories of _________: text and display.
Demographics
To focus your design goals and subsequently identify the most appropriate typefaces for a job, start by identifying the age, interests, attention span, and other _________ of your audience.
Angled
True drawn italics are an _________ typeface most commonly designed as a companion to a roman (straight up and down) design
Personality
Type has the power to make or break a job. Every typeface has a distinct _________ and conveys a different mood, message, or feeling.
True
When building strong typographic hierarchy, be consistent throughout
Printed word
When communication takes the form of the _____ _____, none of the above techniques can be directly applied to conveying a message to your audience.
Paper
When selecting a typeface for print, take into consideration the kind of _________ or surface it will be printing on.
True
When using a dingbat, the size of the dingbat and the space around it is essential to the success of the paragraph into the margin.
Characteristics
While some fonts can be adapted to a broad range of sizes with the help of a bit of tracking or kerning, others will either become hard to read or lose the defining _________ they were initially chosen for.
Descending
Without _________ characters to worry about, all caps beg to be set tighether than mixed-cased settings
Balances
You should try different sizes of display typefaces and see what looks best and what _________ and complements the rest of your layout
Flush left
_________ _________ is the default setting in most design software, and the most common alignment for Latin-based language systems such as English
Flush right
_________ _________ text is more difficult to read since our eyes have to follow a wavering left-hand margin when they move to the next line down the column
Obliques
_________ are usually slanted versions of their roman compnaion with few or no design changes
Hanging
_________ indent is actually the opposite of an indent in that the first line hangs out to the left of the paragraph into the margin
Leading
_________ is a term from the days when type was set in metal and slugs of lead of varying thicknesses were inserted between the lines of metal type to add space between the lines.
Readability
_________ is related to how the type is arranged
Legibility
_________ refers to the ease with which the characters, words, and design as a whole can be read.
Display
_________ type can, and should, generally have less leading, snce as type gets larger, the negative spaces associated with line spacing appear progressively too large.
Centered type
____________ _______ alignment style can be very effective when used for short blocks of copy, such as titles and headlines, subheads, invitations, announcements, posters, and of course, poetry.
Contoured
______________ type is arranged in a particular shape for purely aesthetic reasons - it might be in random, geometric shapes or in the shape of an object.
Inflection
hen we speak, we communicate our message both verbally and nonverbally. Some of the verbal techniques we use include the _________ and tone of our voice, the volume of our speech in general or of particular words and phrases, the speed at which w speak certain words, and pauses
