Understand YouTube for Action

impressions

users sees just an impression of the ad and converts within 24 hours

To be considered for store visits, in addition to having conversion tracking enabled, an account must meet several requirements, including...

-The advertiser must receive thousands of ad clicks and viewable impressions. -The advertiser must have multiple physical store locations in eligible countries. -The advertiser must link their Google Ads account to a Google My Business account that contains each store location, at least 90% of which must be verified. They must also have location extensions active.

YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?

-intent-rich audiences -lower funnel measurement

when should you use max conversions bidding?

-when you're new to driving conversions on YouTube -when you want to simply drive as many conversions as possible during a flighted campaign

More than ___% of people search for a product on Google and then learn more by going to YouTube before they buy it.

55%

Custom Intent audiences on YouTube allow you to reach people who...

recently searched on Google.

Why YouTube for driving action?

scale, attention, intent and action

clicks

user clicks an element of the ad and converts within 30 days

video engagements

user watches 10 seconds of the ad and converts within 3 days

when should you use tCPA bidding?

when you have experience driving conversions on YouTube and feel confident about the average CPA achieved on those campaigns

Over ___% of global shoppers say that they've purchased products that they discovered on YouTube.

40%

Store visits for TrueView for action can come from two different events:

1. Users who have clicked on an element of the ad and enter a store within 30 days 2. Users who have watched 10 seconds of the ad and visit the store within 30 days

For TrueView for action, online conversions come from 3 different events.

1. clicks 2. video engagements 3. impressions

there are 2 types of bidding available for TrueView for action to help drive conversions...

1. target cost-per-acquisition (tCPA) 2. maximize conversions

TrueView for action campaigns that use custom intent audiences generate ___% higher conversion rates compared to TrueView for action campaigns that use other targeting.

30%

what is YouTube for action?

an umbrella term for any solution that drives a specific action from YouTube.

how do store visit reports work?

are based on visits to an advertiser's physical locations by users who have enabled Location History and who are using a signed-in device.

to establish a comprehensive campaign cost-per-acquisition (CPA) and see the total conversion value of TrueView for action...

cost / (online conversions + offline conversions) = CPA

When starting out with TrueView for action, use which audience first?

custom intent audiences. It provides a nice balance between intent and scale and drives the best performance.

TrueView for action

in-stream skippable video ad that's optimized to drive whatever website action is important to business goals, such as site visits, bookings, on-site searches, or purchases.