UNIT 1 CIS

MIS can add value to both primary activities and support activities in the value chain. Which of the following is not an example of a company adding value by the use of MIS in a primary activity?

Scottrade Corp. creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items.

Who is responsible for ensuring the ethical and legal use of information within a company?

Chief Privacy Officer (CPO)

Who is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses?

Chief Security Officer (SCO)

Who is responsible for ensuring the speed, accuracy, availability, and reliability of the management information systems?

Chief Technology Officer (CTO)

What is an accurate way of system thinking?

A way of monitoring the entire system by viewing multiple inputs being processed or transformed to produce outputs while continuously gathering feedback on each part

Which of the following offers an example of turning data into information? Who are my best customers? What is my best-selling product? What is my worst-selling product? All of the above

ALL OF THE ABOVE

Which of the following represents a reason why competitive advantages are typically temporary? The competitor will hire away your key employees. The competitor quickly seeks ways to duplicate your business operations. The competitor will purchase new technology. All of the above.

ALl of the above

Cheryl Steffan is the operations manager for Nature's Bread Company, which specializes in providing natural products for health conscious individuals. Cheryl is responsible for compiling, analyzing, and evaluating daily sales numbers to determine the company's profitability and forecast production for the next day. Which of the following is an example of the type of information Cheryl would be using to successfully perform her job? Craig Newmark is customer number 15467. Compare the costs of supplies including energy over the last five years to determine the best-selling product by month. Best-selling product by day. Best-selling product changes when Tony the best baker is working

Compare the costs of supplies including energy over the last five years to determine the best-selling product

Which of the following is considered information? Quantity sold Date sold Best-selling item by month All of the above

Best selling item by month

Cheryl Steffan is the operations manager for Nature's Bread Company, which specializes in providing natural products for health conscious individuals. Cheryl is responsible for compiling, analyzing, and evaluating daily sales numbers to determine the company's profitability and forecast production for the next day. Which of the following is an example of knowledge that Cheryl would be using to successfully perform her job? Craig Newmark is customer number 15467. Compare the costs of supplies including energy over the last five years to determine the best-selling product by month. Best-selling product by day Best-selling product changes when Tony the best baker is working

Best-selling product changes when Tony the best baker is working

Your boss, Tom Repicci, has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a differentiation strategy

British Airways, Singapore Airlines, Virgin Atlantic.

Neiman Marcus

Broad Market, High Cost

What are porter's 3 generic strategies?

Broad differentiation, focused strategy broad cost leadership

Who is responsible for overseeing all uses of MIS and ensuring that MIS strategically aligns with business goals and objectives?

Chief Information Officer (CIO)

Who is responsible for collecting, maintaining, and distributing company knowledge?

Chief KNowledge Officer (CKO)

What is the primary responsibility of the CTO?

Ensuring speed, accuracy, and reliability for MIS

Your boss, Ty Jacob, has asked you to analyze the music industry using Porter's Five Forces model. Which ofthe following represents supplier power in the music industry?

Established record labels like EMI, Sony, Universal

Shelby Black runs a very successful hair salon in downtown Los Angeles. One of Shelby's tasks is to input positive & negative customer reviews into her computer system. What type of information is Shelby gathering

Feedback

When evaluating the value chain, which of the following is included in the support value activities?

Firm infrastructure

secondary value activities

Firm infrastructure HRM Technology development Procurement

Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's Five Forces model. Which of the following represents supplier power in the soft drink industry?

Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases

Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's Five Forces model. Which of the following represents a substitute product in the soft drink industry? Pepsi requires stores that carry Pepsi products to commit to

Vitamin water, fruit juice, coffee

Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's Five Forces model. Which of the following represents buyer power in the soft drink industry?

Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store

Primary Value Activities

acquire raw materials and manufacture, deliver, market, sell, and provide after-sales services

Which of the following offers an example where Porter's Five Forces are mostly strong and competition is high?

dog walking business

Kevin Campbell is an incoming freshman at your college. Kevin is frustrated by the cost of books, tuition, and expenses and he also needs to purchase a rather expensive laptop. In an effort to save money, Kevin beings a Facebook group finding other college students who need to purchase laptops. Soon, Kevin's Facebook group has close to 100,000 students. Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount. What business strategy is Kevin using to purchase laptops?

increasing buyer power

Which of the following offers an example where Porter's Five Forces are mostly weak and competition is low?

international hotel chain purchasing milk

Why do students need information technology?

its everywhere in business

Today's workers are

knowledge workers

Which of the following is typically performed by the sales or marketing department? Manage enterprise-wide processes. Maintain employment policies. Manage cross-enterprise processes. Maintain transactional data

maintain transactional data

Payless shoes

narrow market and low cost

Tiffancy & Co

narrow market, high cost

What king of AI is a shopping bot?

neural network

.John Cleaver is the CEO of Tech World, which is a retail store that sells computers, monitors, cameras, televisions and many other electronic products. John and his executive team are meeting to brainstorm new ideas on how to grow the business. One idea is to mimic a competitor's product that is attempting to sell a new product in a different industry.After performing a Porter's Five Forces analysis John determines that all of the forces are high in this new industry. What should John do?

not introduce the project

Greg works for Geneva Steel Corporation. Greg's duties include managing the overall processes for the company and transforming the steel resources into goods. Which department would Greg most likely work in?

operations

Sandy Fiero works as the Chief Knowledge Officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value?

outbound logistics

Most companies are typically organized by departments or functional areas. Which of the following is not a common department found in a company? Accounting. Payroll. Marketing. Human Resources

payroll

What are the two main categories in a value chain analysis?

primary value activities & support value activities

Which of the following is data? quantity sold best customer by month best sellling item by month worst selling item by month

quantity sold

What is productivity?

rate at which goods and services are produced based upon total output given total inputs

Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's Five Forces model. Which of the following represents a threat of a new entrant in the soft drink industry?

Zevia Natural Diet Soda begins selling directly over the Internet.

Which one of Porter's Five Forces is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market?

threat of new entrants

Which of the following provides an example of information?

what is my worst selling product

Which role within a company is responsible for overseeing all uses of MIS and ensuring that MIS strategic aligns with business goals and objectives?

CIO

Susan Stewart is an executive at Equity Title where she is responsible for collecting, maintaining and distributing knowledge for the company. What is Susan's role at Equity Title?

CKO

Trina Hauger works for Johnson Electric as a corporate lawyer and part of her duties are to ensure the ethical and legal use of information within the company. Which of the following represents Trina's role at Johnson Electric?

CPO

.Jeremy Bridges is an executive for Green Web Designs, where his primary role is to ensure the security of business systems and develop strategies to protect the company from online viruses and hackers. What is Jeremy's role within the company?

CSO

All of the following are common tools used in industry to analyze and develop competitive advantages, except: Five Forces Model Three Generic Strategies Competitive analysis model Value chain analysis

Competitive analysis model

Cheryl Steffan is the operations manager for Nature's Bread Company, which specializes in providing natural products for health conscious individuals. Cheryl is responsible for compiling, analyzing, and evaluating daily sales numbers to determine the company's profitability and forecast production for the next day. Which of the following is an example of a piece of data Cheryl would be using to successfully perform her job? Craig Newmark is customer number 15467. Compare the costs of supplies including energy over the last five years to determine the best-selling product by month. Best-selling product by day. Best-selling product changes when Tony the best baker is working

Craig Newmark is customer number 15467

What is information?

Data converted into a meaningful and useful context

What type of AI is deep blue?

Expert system

What is business intelligence?

Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making

MIS can add value to both primary and support activities within a business. Which of the following is not an example of a company adding value by the use of MIS in a support activity?

Netflix creating a business strategy for the video rental market that delivers videos via the mail.

What is data?

Raw facts that describe the characteristics of an event or object.

Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café. Each time a customer purchases their 100th cup of coffee at The Edgewater Café they receive a free pound of coffee of their choice. What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?

Reducing buyer power with a loyalty program.

Some industries' competition is much more intense than others. Retail grocery stores such as Kroger, Safeway, and Albertson's in the United States experience fierce competition and offer similar marketing campaigns to compete. What Is this an example of in terms of Porter's Five Forces?

Rivalry among existing competitors.

What is knowledge?

Skills, experience, and expertise coupled with information and intelligence that creates a person's intellectual resources

Your boss, Tom Repicci, has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a cost leadership strategy?

Southwest, Horizon, Frontier, JetBlue.

Michael Porter defined the Five Forces Model and the potential pressures that can hurt sales. Which of the following is not one of the potential pressures that can hurt sales?

Suppliers can drive down profits by charging more for supplies.

. Imagine you are creating a new product to sell in an up-and-coming market. Which of the below statements indicates that it would be difficult for you to enter this new market?

The threat of new entrants force is low in the up-and-coming market

Which of the following is a tool a manager can use to analyze competitive intelligence and identify competitive advantages? The three generic strategies. The threat of substitute buyer power. Differentiated costs. Supplier loyalty.

Three generic strategies

Gina Brooks works for Aquarium Retail Services selling high-end salt water fish and tank supplies. Aquarium Retail Services is the current market leader in Gina's city. Gina has recently been approached by Deep Blue Incorporated with an opportunity to run its corporate nation-wide marketing and sales division. Gina decides to jump at the opportunity! Deep Blue is attempting to gain a competitive by stealing its competitor's key employees

advantage

Business intelligence is information collected from multiple sources. Which of the following provides an example of a source that would be included in business intelligence? suppliers customers competitors all of the above

all of the above

Walmart

broad market, low cost

2 If a supplier has high power what can it do to influence its industry?

charge higher prices, shift costs to customer, limit quality or services

What are the forces in Porter's Five Forces model?

competition, buyer power, supplier power, threat of new entrants, and threat of substitute products or services

What are the core drivers of the information age?

data, information, business intelligence, knowledge

The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers. Victory Wireless offers customers who purchase an iPhone with a 2-year subscription, a free Otter phone case, car charger, ear phones, and speakers. In terms of Porter's Five Forces what is Victory Wireless attempting to achieve with this marketing strategy?

decrease buyer power

Paula Logston is the owner and operator of a high-end online custom clothing company. Paula has never heard of Porter's Five Forces model and she wants to understand why she would perform an analysis using it. If you were tasked with explaining Porter's Five Forces model to Paula what would be the primary reason she would want to use this type of analysis?

evaluate attractiveness of the clothing industry

Greg Provenzo owns and runs a Blockbuster video store. Greg is implementing a drive-thru rental process that is the same as you would find at a fast food restaurant. Customers can pick-up and drop-off their videos without leaving their cars. Greg's new system has become so popular that Videos Plus, a competitor down the street, is attempting to recreate Greg's video drive-thru rental process. Greg's system is an example of a .

first mover advantage

Assume you are in the business of producing and selling t-shirts. If you could produce more t-shirts with the same input what would happen to your productivity and profits assuming the price of your t-shirts remains the same?

increase in productivity, increase in profits

Assume you are in the business of producing and selling hamburgers. If you could produce more hamburgers with the same input what would happen to your productivity and profits assuming the price of your hamburgers remains the same?

increase in productivity decrease in profits

Your boss, Tom Repicci, has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a focused strategy?

sky taxi

Shawn McGill is on the executive board for ABC pharmaceuticals. The company produces the number one selling cancer fighting drug on the market. Due to its incredible success ABC pharmaceuticals has decided to increase the cost of the drug from $8 a pill to $15 a pill. Which force is ABC pharmaceutical using to increase its drug price?

supplier power

what is a typical supply chain?

suppliers-company-customers

Which of the following represents the types of data commonly found in the sales department?

transactional data