UNIT 10: Chapter 10: Writing Persuasive Messages and Proposals

The main place for getting attention in email messages is the

subject line.

Demographic information includes details such as

age, gender, income, and geographic location.

Which of the following best illustrates an advertisement based on emotional appeal?

an advertisement primarily stressing how a product can make a person more interesting

Which of the following is an example of an external proposal?

an email from the head of a cleaning service seeking to convince a company to be his client

Which of the following qualifies as a proposal?

an office manager's request to purchase new computers

Andre's company has a blog and a Facebook account that it uses to interact with and provide information to potential customers. None of the posts on either the blog or Facebook page are used to actively sell to customers. Andre's company is engaging in

content marketing.

If you select a rational appeal as your central theme, you should

describe your product based on what it can do for your reader.

Messages for goods and services that offer intangible benefits primarily use ______ appeals.

emotional

benefits of the proposal.

Consider the following statement which is a part of a proposal:"By accepting the proposal, you will have not only saved $1,500 off the standard price but also taken the first step toward a more efficient, productive organization."This statement primarily focuses on the

Which of the following applies not only to proposals but also to all other types of messages?

The content must be adapted to the reader of the message.

Which of the following applies to all persuasive messages?

They are all biased.

Which of the following statements about postscripts in sales messages is true?

They may be used to suggest the reader pass along the sales message.

Which of the following statements is true of solicited and unsolicited proposals?

Unsolicited proposals are written and submitted without any invitation.

developing the conclusion of

When _____ a proposal, you should consider urging or suggesting the desired action.

Which of the following sentences best illustrates effective sales writing?

You can now enjoy the great taste of Apollo hummus in two new flavors—spicy jalapeno and roasted garlic and herb.

Which of the following is an example of an internal proposal?

a manager's email persuading her superiors to hire an additional team member to ease workloads

Phrases such as "Do it now" and "Act today" should be used to urge immediate action because

a persuaded reader may otherwise put off a purchase.

Which of the following is an example of an external proposal?

a presentation by a graphic designer in which she proposes to design a new website for a company

Of the following, the most appropriate attention-gaining opening for a sales message is

a statement that introduces a need that the product will satisfy.

Which of the following best illustrates a proposal?

a supplier's presentation to encourage a company to do business with him