unit 3- Analyze the role of design in visual communication

Corporate Branding

A method that corporations use to produce value through brand recognition.

Graphic Novel

A longer form of comic; sometimes used to signify a higher literary value.

Adjustment

The process of fixing any mistakes.

Market Research

The process of gathering information about a company's competition and potential customers.

Ideation

The process of generating ideas.

Collaboration

The process of having many participants working together on a project.

Editing

The process of piecing together segments of graphical sequence to convey a particular message in time.

Refinement

The process of simplifying the project to its necessary attributes.

Visualization

The process of transforming a concept or idea into a visual.

CSS

Cascading Style Sheet; a language that controls the formatting of type, color, and spacing.

Quantitative

Information based on quantities or numbers (e.g. statistics).

Budget

The amount of money allocated to the project.

Mind Mapping

A brainstorming process in which one constructs a web structure through a chain of associative ideas.

Storyboard

A collection of drawings or images that visualizes a story from a script.

Infographics

A design practice that presents data visually; may consist of anything from a simple ratio pie chart to large amounts of complex data condensed into visually digestible formats.

Which scenario describes the production phase of a design project?

A developer publishes a new website online.

Design Brief

A document prepared by the designer or design group for the client that overviews the proposed project.

Saul Bass

A graphic designer who pioneered the use of motion graphics on films and commercials in the 1950s and 1960s.

Homage

A piece of work made to pay tribute to the style of another artist or designer.

Spin

A politically motivated technique that pushes a certain viewpoint.

Prototype

A product that is ready for observation, but not ready for distribution.

Leading Question

A question posed during a critique in order to generate discussion or give each participant the chance to speak.

Corporate Identity Manual

A set of guidelines for precise reproduction of a corporation's logo, fonts, or any visual design elements relating to its brand.

Callout

A small bit of text attached to a line or graphic pointing to its referral.

Thumbnail Drawing

A small sketch technique designed to help the flow of ideas.

Industry

A specific field of service or product of trade.

Creative Process

A step-by-step process that designers use to follow a project to completion.

Crisis Management

A strategy to offset any major dilemmas an organization may undergo.

Narrative

A synonym for story.

Chance Operation

A system in which one adheres to set conditions, allowing chance to factor into one's decisions.

Nature Exploration

A technique for observing patterns in systemic and formal design.

Motion Graphic Design

A time-based practice that applies design elements and principles to movement.

Logo

A visual symbol of a corporation's name and brand.

Sound

A wave vibration that produces an auditory effect.

Script

A writing format that is linked to time-based media such as film and television.

Remix

Adding to or subtracting from a finished work, with the motivation of creating something new and unrecognizable from the original work.

Integrated Campaign

Advertising on many mediums that provide a similar theme and experience.

Critique

Also known as a "crit," a collaborative meeting in which the participants describe, analyze, and interpret work with the goal of evaluating and improving it.

e-Publishing

Also known as electronic publishing; an actively growing publishing market. The act of e-publishing occurs when content written by authors is distributed to electronic devices via the Internet.

Mouse-Over

An action done by a computer user operating a mouse and using the arrow to hover over parts of a graphical user interface (GUI).

Web Banner

An advertisement on the Internet, typically in the shape of a rectangle; can be static or animated to attract the viewer's attention.

Referent Graphic

An icon that refers to an element within the infographic; allows the reader to easily surmise information by looking for a specific part of the data.

Planning

An organizational way to develop an approach to a project.

Letterhead Suite

An organized display of a letterhead on correspondence material.

Which scenario can the creative process help a designer avoid?

Being stuck with an incomplete product at delivery

Scope

How in-depth the project is going to be; measured by the amount of time and work involved.

HTML

Hyper Text Markup Language; the dominant programming language for producing content on the web.

Qualitative

Information valued for its characteristics.

What is the use of all marketing communications platforms known as?

Integrated Marketing Communications (IMC)

With respect to motion graphics, why was animation of a title sequence an important advancement?

It added visual interest to something that had been relatively uninteresting.

A participant who says that a design "reminds me of my uncle's shag carpet from the 1970s" is in which part of the interpretation phase?

Perspectives: how a viewer interprets the design based on personal experiences

Which statement about a prototype is true?

Prototypes are created through collaboration.

Title Sequence

Relays a film or show's synopsis while introducing the names of the people that worked on the film or show.

Visual Audit

Research done through survey or focus groups to help establish a business' brand value.

From a design perspective, what is something that a comic book needs in order for it to be understood by readers?

Sequence

Specs

Short for "specifications;" the requirements for the job at hand.

As it relates to public relations, which of the following defines "crisis management?"

Strategically addressing major issues that individuals and organizations may encounter

Thematic Graphic

The actual graphic presenting the data labeled by color, shape, form, line, or dot.

Brand Recognition

The basic ability to identify a corporation by seeing its brand.

Planned Message

The communication objective of a visual communication; this message should be identified in the planning stage of a project.

Propaganda

The controlled dissemination and proliferation of symbolic messages in order to influence an audience's attitude.

Public Relations

The development and flow of communications between an individual or institution and the public.

Demographics

The given characteristics of a population.

Comic

The integration of word and image in a hybrid form to produce a special grammar of visual language.

Core Message

The main point being conveyed through the design project.

Corporate Identity

The personality of a corporation and how it establishes culture and business practices among its employees.

Interactive Design

The practice of developing digital interactivity for end users.

Publication Design

The practice of layout and graphic design for printed matter.

Web Design

The practice of website development, or any design output meant for the World Wide Web.

Production

The process of creation, and the final step in the design project.

Iconic Symbol

The result of conditioning a brand over a long period of time.

Stylistic Approach

The type of style or look the designer will use for the client.

Which image is related to propaganda?

This early 20th century poster shows Lady Liberty and a sailor imploring the viewer to "Make American History" by joining the war effort in the United States Navy.

Why is it best to have a critique carried out as a live group activity?

To get a range of perspectives and feedback on the design from multiple people

What is one goal of a critique presentation?

Viewers want to learn more about the work

When is the critique process complete?

When your work is ready to be put into production, or when it is ready for public consumption

Edward Tufte

Yale professor who pioneered the field of infographics.

When a logo or symbol is used for corporate branding over a long period of time, it becomes __________.

iconic