unit 5 quiz

execution system

A company having difficulty with timely delivery of parts to its manufacturing plants should implement a supply chain execution system.

bullwhip effect

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the bullwhip effect.

just-in-time strategy

A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a just-in-time strategy.

push based model

A supply chain driven by forecasts of consumer demand follows a push based model.

touch point

A touch point is a method of interaction with a customer, such as telephone or customer service desk.

transaction costs

Compared to digital markets, traditional markets have higher transaction costs.

concurrent supply chains

Concurrent supply chains are made possible by which technology? The internet.

cross-selling

Cross-selling is the marketing of complementary products to customers.

downstream portion of the supply chain

Distribution and delivery of products to retailers is part of the downstream portion of the supply chain.

ERM software

ERM software modules deal with setting employee objectives, performance, and compensation.

affiliate revenue model

In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites.

freemium

In the freemium revenue models, a firm offers some services for free but charges a subscription fee for premium services.

intermediate products

In the supply chain, components or parts are referred to as intermediate products.

indirect goods

Indirect goods are not involved firsthand in the production process.

information asymmetry

Information asymmetry exists when one party in a transaction has more information that is important for the transaction than the other party.

price discrimination

Selling the same goods to different targeted groups at different prices is called price discrimination.

supply chain planning systems

Supply chain software can be classified as either supply chain planning systems or supply chain execution systems.

social CRM

Using social networking tools to converse with customers is called social CRM.

personalization vs customization

What is the difference between personalization and customization, as applied to e-commerce technologies? Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.

disintermediation

What is the primary benefit to consumers of disintermediation? Lower costs.

m-commerce websites

What percent of online retailers now have m-commerce websites? 55%.

Internet technology standards

What standards are referred to when discussing universal standards as a unique feature of e-commerce? Internet technology standards.

location-based services

Which of the following is not an example of location-based services? Netflix.