UNT MKTG3650 Practice Exam 2

The ability to obtain digital information is referred to as ____. A. Accessibility. B. Address ability. C. Interactivity. D. Connectivity E. Control.

A. Accessibility.

One of the fastest growing areas in mobile technology is the creation of ____ that help consumers to access more information about businesses. A. Applications (apps) B. Widgets. C. Cookies D. Speed dials E. Texts

A. Applications (apps)

Children often achieve _____ by observing parents and older siblings and purchase situation, and then threw their own purchase experiences. A. Consumer socialization. B. Personality. C. Role identification. D. Social class. E. Attitude formation.

A. Consumer socialization.

Carson's little brother Colby join Boy Scouts recently. Carson notices that in addition to wearing the Boy Scout uniform, Colby has been better about keeping his every day clothes neat and clean, has been searching online for camping gear, and has become interested in green products. Carson believes that the Boy Scouts are now a reference group for Colby because he ___ A. Has taken on many of the values, attitudes, or behaviors of the group members. B. Became a formal member of the group. C. Became familiar with the groups activities. D. Look for information from members of the group regarding buying decisions. E. Cannot control his involvement with the group.

A. Has taken on many of the values, attitudes, or behaviors of the group members.

The three most widely recognized types of consumer decision making ______. A. Limited problem-solving, extended problem-solving, and routinized response behavior. B. Extended problem-solving, enduring problem-solving, and situational decision making C. Planned problem-solving, impulse buying, and limited decision making D. Internal problem-solving, external problem-solving, situational behavior. E. Responsive behavior, planned, behavior, and impulsive decision making

A. Limited problem-solving, extended problem-solving, and routinized response behavior.

Buyers actions are affected by one or more internal energizing forces, geared towards satisfying needs, which are _____. A. Motives. B. Lifestyles C. Perceptions D. Attitude E. Traits

A. Motives

The primary psychological influences on consumer behavior are ____ A. Perception, motives, learning, attitudes, personality, and lifestyles. B. Attitudes, perception, retention, exposure, roles, and lifestyles. C. Attitudes, perception, social class, culture, and learning. D. Perception, motives, reference groups, social class, and personality. E. Lifestyles, personality, perception, motives, attitudes, and culture.

A. Perception, motives, learning, attitudes, personality, and lifestyles.

John Deere, maker of large construction equipment in the United States, would like to better understand factors that would affect its ability to export its products to various countries. Which of the following forces determines how trade barriers affect John Deere's marketing efforts? A. Political and legal. B. Economic. C. Industrial and technological. D. Technological and legal. E. Economic and political.

A. Political and legal.

Swiss-based Nestlé has taken a global approach to marketing its chocolate products. Which of the following is most easily standardized? A. Product B. Promotion. C. Distribution. D. Advertising E. Price

A. Product

Jenny is the purchasing manager for the local public school system. Recently, the school received a large grant to make technology-related purchases to enable students to have better access to computers and utilize the Internet. Jenny is working with the teachers, and they recently developed product specifications that are necessary or required for tablet or laptop computers. What is the next stage in the purchase decision process for Jenny and the teachers? A. Search and evaluate possible products and suppliers. B. Problem recognition C. Select product/supplier and order products. D. Evaluate product and supply performance. E. Information search.

A. Search and evaluate possible products and suppliers

Telluride ski resort in Telluride, Colorado, is a world class ski destination. Taylor is a newly hired manager of digital media, an electronic marketing for Telluride. Taylor remembers reading about a new trend in video marketing, using ____ to engage and create a community of customers. A. Blogs. B. Amateur filmmakers. C. Twitter announcements D. Advertising firms to develop videos E. Virtual realities

B. Amateur filmmakers.

_____ are online market places were buyers and sellers from around the world can exchange information, goods, services, ideas, and payments. A. Dealer websites. B. B2B e-commerce sites. C. Online auction sites. D. Contracting sites. E. B2C e-commerce sites.

B. B2B e-commerce sites.

Credit card companies maintain staff, the professionals whose primary responsibility is to monitor the activity of cardholders accounts to spot potential fraudulent, purchases or stolen cards. The stats are employed to prevent which of the following? A. Consumer purchase complaints. B. Consumer misbehavior. C. Consumer miss information. D. Consumer purchase remorse. E. Consumer purchase excess.

B. Consumer misbehavior.

Changing peoples attitudes toward a firm and it's marketing program is ______ A. Simple when advertisements are used. B. Impossible, even if the firm uses advertisements. C. A long, expensive, and difficult task that may require extensive promotional campaign. D. Unnecessary, since consumer attitudes are a little importance. E. Rarely attempted through the use of marketing practice

C. A long, expensive, and difficult task that may require extensive promotional campaign.

The three major types of reference groups are ____. A. Membership, aspirational, and advocacy. B. Advocacy, avoidance, and approach. C. Aspirational, dissociative, and membership. D. Actual, implied, and desired. E. Family, peer group, media.

C. Aspirational, dissociative, and membership.

When shopping for detergent, Zachary looks at Tide, Fresh start, Persil, All, and chooses the one that is on sale. These four brands make up his _____ set. A. Alternate B. Purchase C. Consideration D. Problem. E. Imposed.

C. Consideration

Milton Bradley/Parker Brothers are producers of many board games, such as monopoly, battleship, Yahtzee, and Clue. The company has posted online cash rewards for consumer reviews of their games. In doing so, Milton Bradley/Parker Brothers is driving to utilize _____. A. Electronic media. B. A test market C. Consumer generated marketing. D. New concept viewing E. Fan pages.

C. Consumer generated marketing.

Fire stone is a manufacturer and marketer of tires for new passenger cars. In recent years, the company's business has declined because of overall decrease in consumer demand for new cars. In this case, the demand for Fire stones tire products is said to be ____ since it depends on the demand for new cars. A. Inelastic. B. Fluctuating C. Derived D. Elastic. E. Non-derived

C. Derived

Brand-name, product characteristics, packaging, and labeling are some of the ____ marketing mix variables to standardize for international markets. A. Most difficult. B. Most urgent. C. Easiest D. Most expensive E. Most culturally sensitive.

C. Easiest

Your firm, manufactures motorcycles for the consumer market. You purchase raw materials to build the motorcycles from a variety of suppliers in the US and abroad. The volume of your raw materials purchases is a function of the customer demand for your firms motorcycles. Which of the following best describes the type of demand your firm has for these raw materials? A. Forecasted demand. B. Elastic demand. C. Customer driven demand. D. Joint demand. E. Derived demand.

E. Derived demand.

The forces that other people exert on one's buying behavior are called social influences. These come from reference groups in opinion leaders, digital influences, social classes, culture and subcultures, roles, and _____. A. Ethnic heritage. B. Personality. C. Attitudes. D. Perception E. Family

E. Family

_____ do not engage in paid Internet advertising as much due to smaller budgets. A. Partnerships B. Government agencies C. Multinational D. Nonprofit E. Small businesses

The answer should be small businesses but is keyed as nonprofit organizations

Both the Toyota sienna and the Nissan quest were very popular choices for family vans. Toyota noticed that the majority of his customers were families with three or more children, and so they develop commercials that featured larger families. They also produced commercials that featured Hispanic looking actors, and for some markets, in Spanish. Alicia DeSario and her husband were currently shopping for a van for their family. As Alicia listened to an advertisement on the television about the Nissan Quest, she noticed that the Nissan cost about $27,000 and had a gas mileage of about 17 mpg. She recalled an earlier ad for the Toyota Sienna which also cost about $27,000, but had a gas mileage of about 21 mpg. She also liked the way the family was portrayed in the Toyota ad, showing the children in the backseat having plenty of room, watching the DVD players, and having their own sound controls. When she spoke to Carlos, her husband, about how much she liked the Toyota van, he replied that the gas mileage was too low at only 16 mpg. Since Alicia didn't agree with that number, he produced a magazine ad that supported his claim of the 16 mpg for the Toyota. Alicia couldn't believe that she had made such an error in hearing what the gas mileage was for the Toyota and Nissan. Carlos' knowledge of the correct gas mileage is an example of the ______ component of his attitude toward the Toyota, while Alicia's feelings about the children in the commercial being happy in the Toyota van were an example of the ______ component of her attitude. A. Cognitive; affective. B. Cognitive; behavioral. C. Affective; cognitive. D. Affective; behavioral. E. Behavioral; affective

A. Cognitive; affective.

When influencers fail to disclose a connection to a brand they promote, they may be charged with _____. A. Deceptive advertising. B. Online fraud. C. Identity theft. D. Misappropriation of intellectual property. E. Extortion.

A. Deceptive advertising.

____ uses the Internet, Mobile, and interactive channels to develop communication and exchanges with customers. A. Digital marketing B. Digital media. C. Electronic marketing. D. Digital electronics. E. E-marketing.

A. Digital marketing

When Dunkin' Donuts decided to expand into the international markets of India, Japan, and Argentina, management realize that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Dunkin' Donuts is currently examining the _____ forces in its environmental analysis. A. Economic B. Cultural. C. Ethical. D. Technological E. Legal.

A. Economic

Sprint encourages customers to post reviews on his company website or Facebook page in hopes of increasing the company's _____. A. Target market B. Credibility C. Market share D. Reach E. Image

B. Credibility

IKEA, a Swedish retailer of contemporary furniture, operates several stores in very Scandinavian countries, as well as in the United States and Canada. Which of the following describes IKEA's level of commitment to international marketing? A. Licensing B. Direct ownership C. Exporting D. A trading Company E. A joint venture

B. Direct ownership

Stanley works at a large electronics firm. He needs a new type of software and sends in a purchasing request. The request gets approved. Greg works as a purchasing agent and is in charge of selecting the suppliers and negotiating terms of purchase. However, before he does, so, he consults with Marcus, an engineer who works in IT and it's highly familiar with the latest software. In this case, Stanley is the ____ , Greg is the ____ , and Marcus is the ______. A. Decider; influencer; gate keeper. B. User; buyer; influencer. C. Influencer; buyer; user. D. Users; decider; gate keeper. E. Decider; gatekeeper; influencer.

B. User; buyer; influencer.

Cognitive, effective, and behavioral are all three major components of _____. A. Self-concept. B. Motives. C. Lifestyles. D. Consumer socialization E. Attitudes

E. Attitudes

Which of the following refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing? A. Digital orientation B. Digital media C. Electronic marketing. D. Digital electronics. E. Electronic processing.

C. Electronic marketing.

The trade alliance that includes Brazil, Argentina, chili, and other countries is known as ____. A. OPEC. B. APEC. C. MERCOSUR. D. NAFTA. E. The common market.

C. MERCOSUR.

Most business purchases can be classified as belonging to one of three types: A. Delinquent, repetitive, delivered. B. Repetitive, new task, or modified rebuy C. Modified rebuy, new task, or straight rebuy D. The language, new task, or reciprocal. E. Rebuy, reciprocal, or delayed.

C. Modified rebuy, new task, or straight rebuy

___ are more consumer driven than traditional media. A. Television commercials. B. Radio spots. C. Print ads. D. Digital media. E. Billboard advertisements.

D. Digital media.

Instacart is a service similar to Uber in that it uses an app and promotes the sharing economy concept. Consumers can use the app to contact independent contractors, who will travel to grocery stores and pick up groceries. They will then travel to the consumer's homes to deliver the groceries. Groceries are often marked up to account for the delivery, and customers often pay the drivers tips. However, they receive the benefit of not having to worry about grocery shopping. This service capitalizes on which variable of the E-marketing mix? A. Product B. Digital media. C. Promotion. D. Distribution E. Pricing

D. Distribution

The forces that affects foreign markets may differ dramatically from those affecting domestic market. This makes a careful ____ a critical part of successful international marketing strategy. A. Political analysis. B. Regulatory analysis C. Social audit. D. Environmental analysis E. Marketing analysis

D. Environmental analysis

The consumer buying decision process involves ____ stages. The first stage is _____, and the last stage is _____. A. Five; evaluation of alternatives; post purchase evaluation. B. Five; information search; purchase. C. Six; problem recognition; purchase D. Five; problem recognition; post purchase evaluation. E. Six; evaluation of alternatives; purchase.

D. Five; problem recognition; post purchase evaluation

Which type of business market tends to have the most complex buying procedures? A. Reseller. B. Institutional. C. Retailer. D. Government E. Producer.

D. Government

In business markets, individuals or groups, purchase products for one of three purposes. These purposes are ______. A. Resell, wholesale, and direct use. B. Wholesale, direct use, and used in producing other products. C. Resale, wholesale, and used in producing other products. D. Resell, direct used in producing other products, and used in general daily options. E. Use in general daily options, wholesale, and resale.

D. Resell, direct used in producing other products, and used in general daily options.

Nuhitzu believes it has technical-logical expertise to produce communication systems that will be leaders around the globe. Boston Electronics is widely, regarded as having excellent management systems in superior marketing programs. To utilize these, the two firms might form a _____ to work together on a worldwide basis. A. Licensing agreement. B. Export trading Company. C. Joints agreement. D. Strategic alliance. E. Multinational enterprise.

D. Strategic alliance.

Which of the following would be considered an institutional buyer? A. Walmart B. The environmental protection agency C. Apple Inc D. The United Way E. City of Greenville

D. The United Way

Which of the following list the levels of involvement in global marketing from the lowest to the highest? A. Regional marketing, multinational, marketing, Limited exporting, domestic marketing, globalized marketing. B. Limited exporting, domestic marketing, globalized marketing, multinational marketing, regional marketing. C. Globalized marketing, multinational marketing, regional marketing, Limited exporting, domestic marketing. D. Domestic marketing, globalized marketing, regional marketing, multinational marketing, Limited exporting. E. Domestic marketing, limited exporting, multinational marketing, regional marketing, globalized marketing

E. Domestic marketing, limited exporting, multinational marketing, regional marketing, globalized marketing

_____ involves developing in performing marketing activities across national borders. A. Regional marketing. B. Globalized marketing C. World marketing. D. Customize, marketing. E. International marketing.

E. International marketing.

____ that can allow almost real-time measurement and evaluation should be invited at the onset of a social media strategy. A. Strategic performance indicators B. Hashtags. C. Google analytics. D. Click through rate. E. Key performance indicators.

E. Key performance indicators.

The Internet has radically changed the way traditional marketing uses the marketing mix to attract and retain customers. Now e-marketing strategies require the marketer to re-examine the characteristics of the four components of the marketing mix. With respect to each marketing, which of the following statements about the four components of the marketing mix is true? A. The Internet is not a new distribution channel. B. Price is the least flexible component of the marketing mix. C. Distribution is the best application for digital media. D. Digital media marketing only facilitates price competition. E. Most traditional promotions can be enhanced by using digital media.

E. Most traditional promotions can be enhanced by using digital media.

The unification of Europe through the European Union (EU) _____ A. Produce the largest single market in the world B. Calls for greater customization of products and attention to regulations and restrictions of European countries C. Means that members of the EU have become more heterogeneous and their needs and wants D. Required the countries to be segmented into many different markets E. Permits, virtually free trade among the member nations of the EU

E. Permits, virtually free trade among the member nations of the EU

Eavin Singh makes an appointment to visit with a new dermatologist in town, because of a recent bad sunburn. When he arrives at the dermatologist office, Eavin notices a foul odor in the air, worn floors, coverings, cluttered rooms that have paint peeling from the walls, and poor lighting. However, the other patients in the waiting room were talking about how much they liked the doctor. While Eavin views the dermatologist as competent, Eavin decided not to visit him again, even though the dermatologist recommended a follow-up. Which situational influences are most likely to have affected Eavin's decision? A. Social surroundings. B. Momentary mood. C. Antecedent states. D. Purchase reasons. E. Physical surroundings.

E. Physical surroundings.

Maryland went to Sam's wholesale club to shop for a party she was hosting on the weekend. She knew that she could buy larger quantities of food items than she normally did, and they would also be much less expensive. She checked everything off her list and proceeded to the checkout lines. Passing a display of fresh flowers, she thought, "Wouldn't those be nice for the party?" She selected one of the bouquets and placed it in her cart. Marilyn has most likely engaged in ____ when selecting the food for her party, and _____ when selecting the flowers. A. Limited decision making; impulse buying. B. Routinized decision, making; impulse buying C. Extended decision making; compulsive response behavior D. Limited decision making; cognitive dissonance E. Routinized decision making; compulsive response behavior

E. Routinized decision making; compulsive response behavior

The group of people within a business who are involved in marketing business buying decisions is referred to as ___ A. The new task team. B. Negotiators. C. Purchasing agent. D. Deciders. E. The buying center

E. The buying center

What is one of the benefits of industry classification systems like NAICS? A. They're the only type of data needed for industry segmentation B. They can be applied to the whole world, no matter which system is used. C. They make it easy for business marketers to identify potential customers. D. They allow for the classification of industries without any repetition. E. They provide a consistent means of categorizing industries.

E. They provide a consistent means of categorizing industries.

The trade agreement, that links, Mexico, Canada, and United States into one economic market is also called which of the following? A. European Union. B. MARCOSUR. C. Central America free trade agreement. D. APEC E. USMCA.

E. USMCA