WEB DEVELOPMENT UNIT 3
A client wants to sell a product and wonders how she can inform individuals of product changes.
RSS
The business-to-business company described in this lesson doesn't really need a retail store. True False
True
If a client wants customer letters posted on a site, what part of digitizing letters must he or she understand?
how and why
Adobe PDF is a Portable Digital Format. True False
False
Explain briefly why a designer of an e-commerce system might decide to detour email submissions to an in-office administrator for approval before they are uploaded.
The reason why that is is because the designer of an e-commerce doesn't really have the proper say in how things go there. They need to the permission to do things.
A ________ site is a combination of two or more other types of sites.
hybrid
As you are working with a client, you keep mentioning keeping multiple people informed about the process so work doesn't have to be undone and redone. What is the term for this?
keeping them in the loop
What is the most important aspect of any job or project?
knowing what is really going on
name and age information required by Facebook
legal to be sold as part of demographics
A linkback is when a site is _________ to from another site.
linked
auto-repair help and football
man
What is one danger of having clients use freemium?
might cost later
Suppose a client finds a file on SoundCloud and wants it incorporated in the design. You are always careful to follow copyright rules, so what do you need signed by the creator of the file?
nothing; files on SoundCloud are under a Creative Commons license
I want to have customer reviews on my website.
post by e-mail
What function affects the cookies downloaded into the host when playing a video clip?
privacy
What tag supports HTML5 in order to view videos with Flash?
< iframe >
Online payment processing uses what model to ensure security?
API
______ is a way to make inputs to a website through a chunk of code without actually visiting the website.
API
___________ is a system that allows you to set up an on-line auction for a set of key words.
AdSense
a system to set up an on-line auction for a set of keywords
AdSense
Which company does not use PayPal because they have their own secure system?
Amazon
A contract is a binding as is law. True False
False
SEO stands for Search Engine Organization. True False
False
As you are reviewing the contract with a client, what is recommended to ensure that the client understands what he has agreed to do?
Have the client initial each section.
__________ answers the question of how people can find your site.
SEO
RSS is a system designed to subscribe to a website's content. True False
True
What would be a good argument for embedding a PayPal shopping cart into a site that needs a place for secure transactions?
You know that it is similar to embedding a YouTube video.
When comparing sites that store audio and video files, which is the most user friendly?
YouTube
___________ is a freemium-model video-storage and distribution website.
YouTube
What are two free resources for video and audio?
YouTube and SoundCloud
A _________ is a journalistic article-based format.
blog
credit-card numbers
cannot be sold and protected with APIs
search terms linked to your customer number
cannot be sold due to privacy issues
A _________ is an explanation to prevent misinterpretation.
caveat
As you work with a client, she states the desire to have the positive comments from clients displayed on the website.
client surveys
At the beginning of a project, what should be the focus?
creativity
A client wants to sell a product via a website. As you discuss the product, you suggest hiring a consultant to determine the target audience.
demographics
_________ are data that can be used to determine buying choices and interests.
demographics
As you are working with a client who wants to sell paintings online, the client is adamant about not wanting to pay similar fees that stores pay for the use of credit cards.
do not use PayPal
I want to purchase a computer on eBay.
e-commerce
What is an online ordering system called?
e-commerce
Your new client is interested in a new webite. As you discuss the purpose of the website, you find it is not to sell a product but to draw business into a store. You think the business might need to evolve beyond the local store.
e-commerce
_______ is the process of buying online.
e-commerce
Who owns PayPal?
eBay
In a committee meeting, a presentation is made focusing on data about one-clicks and purchasing through Google ads. What concept is being discussed?
monetization
One of the most misunderstood concepts about social media is how they make ________.
money
What is the benefit of using SoundCloud instead of YouTube?
more customizable
In your first meeting with a client, you are told the new website will be for marketing the local store.
needs statement
FedEx and United Parcel use what type of APIs?
shipping
As part of a report to a client, you provide statistics gleaned from Twitter to convince the client to include Twitter as part of the marketing strategy for a new website. What is the broader term for the use of Twitter as part of a marketing plan?
social networking
homework help and video games
teenager
Every section of an SOW should have which of the following?
the beginning and end dates
What should be included in the SOW to limit responsibility if unforeseen problems exist with the web-page design?
a caveat
When you compare the job of a freelancer and the job of a programmer for a specific business, what is the most likely difference?
a freelancer is not full time
Time sink is analogous to which of the following?
a heat sink
You are given an assignment to design a minisite. When you hand your three-page design to your supervisor, you are told it is not acceptable. Why is it not acceptable?
a minisite is one to two pages
Suppose a client wants a website where customers can post reviews of products and can contribute to a discussion about using products. What would you select for this client?
a newsletter website
Internet marketing is most like which of the following?
a virtual world
Suppose you are asked to provide a report indicating whether or not women or men are most interested in a particular product. What will help you most in writing that report?
analyzing demographics
As you work with a client, that client contributes ideas and is excited about the project. What have you achieved?
buy-in
As you are working with a client, she expresses frustration with viewing videos. After listening and asking a few questions, you learn that her frustration was with a design five years ago and involved using YouTube on iPhones. What is the good news you can give her?
YouTube is no longer dependent on Adobe Flash.
What is the first task of a web designer?
to differentiate between what the client wants and what the client needs
a companion Google product
AdWords
As you are working with a new client, the client insists there is a formula to optimize websites for higher rankings. You explain to the client that there is a basic understanding of how websites are ranked, but that search-engine formulas are proprietary. What are you explaining to the client?
SEO
A client wants help redesigning a website. The client indicates that search engines rank the current website extremely low, and he wonders if that is why he has very little business through the website.
Search Engine Optimization
In a committee meeting, there is a discussion about which gender between the ages of seventeen and twenty-one like a product. As you analyze the demographics, it seems the answer is male. However, as you evaluate the data further, you notice only twenty people ages sixteen to twenty were surveyed. What main flaw has your analysis encountered?
The sample size was too small.
Give three questions you want to ask a client to ensure you know what is really going on. What is the most important question?
The three questions that you want to ask your client is: 1.) What does the client want? 2.)What does the client have already? 3.) What can the client afford? The most important question would be: How could I help the client?
The term "eyeballs" is based on a concept that means which of the following?
The viewer is the value.
A needs statement in a website design context is a simple document that states what the client and website designer have agreed upon as necessary for the site. True False
True
Give two reasons why it is important to meet the needs of the client. Explain the consequences of not meeting the needs.
Two important reasons why you need to meet the needs of your client is by taking action of the client and helping them to be able to use the new products. If you dont, then the clinet will loose repsect for you and your postion. THey would want to talk to your manager.
Create a scenario that describes proper understanding of "the customer is always right."
When you hear the statement, "the customer is always right" it means that you have to respect your clients wishes and needs.
As you are working with a client who wants to sell jewelry online, the client wants to offer a service to help customers feel safe with their online transactions.
buyer protection plan
PayPal's tier APIs are similar to what?
embed code in You Tube
What does ECO stand for?
engineering change order
As you are working with a client who wants to sell furniture online, the client is nervous about being responsible for the credit-card information of buyers.
ensure use of API
I enjoy doing part-time work for companies.
freelancer
As you talk with a client, you evaluate how testimonials will be posted using e-mail posts. What would be the more secure method?
go to someone in-office
Suppose you are working with a client, and the client informs you he wants the bulk of the cost to be in design. Yet the client wants to use several audio files. What would be a good suggestion to make the client happy?
use SoundCloud
eye shadow and cowboy boots
woman
Briefly describe the greatest benefit of using SoundCloud for audio files.
The greatest benefit of using SoundCloud for audio files because it is smaller and more customizable.
At the end of one year, the customer-service department will have a higher satisfaction rating than the current 75 percent.
baseline
A ________ is a broad-based projection.
goal
At the end of one year, the customer-service department will have a higher satisfaction rating than they do now.
goal
In a committee meeting, a statistician argues that data for the achieved result is not as valuable as for the steps to reach the result.
goal
Suppose you have designed a site and, after thirty days, you notice that there is little traffic, and there are some comments about the site crashing. What do you need to check?
the size of pictures
What changes the size of a video when played?
video size
Why is an evaluation meeting referred to as a post mortem?
It is analogous to an autopsy.
Knowing that you are getting better at hitting the target is helpful, but it is not enough. True False
True
In a committee meeting, a statistician presents data and emphasizes one set of data as the starting point to measure progress of a project.
baseline
At the end of one quarter, the customer-service department will have raised the satisfaction rating 5 percent.
benchmark
In a committee meeting, a statistician presents data linked to very specific steps to complete a project.
benchmarks
What are miniature goals or objectives called?
benchmarks
As you are discussing web design with a colleague, you comment on the amount of time spent with the client. You ask for advice on how to accept the client's input on the design and at the same time help them understand what is and is not possible. Your colleague remarks that he does not meet with the client to avoid that problem. What will you get from your client that he will not get?
buy-in
An essential part of any project includes the ability to evaluate one's successes and _______.
failures
The difference between goals and objectives are based in time, scope, and which of the following?
measurability
What is the term for a specific desired accomplishment?
objective
At the end of a project, your supervisor calls a meeting and wants to discuss the successes and failures of the project. What is the term for this meeting?
post mortem
In order to set a baseline for your competence, you must perform a(n) ________.
pre-evaluation
You have just finished designing a website for a client, and the client informs you that the testimonials do not work as they wish. As part of the SOW, the client was in charge of digitizing the testimonials, but now they are insisting it is part of your responsibility. As a result, you start losing sleep and become grumpy. What is the main hindrance of your project?
time sinks
Which of the following is a goal?
to increase sales in one year
After you analyze the needs statement from your clients and ask them further questions, you should respond to the client. How should you respond?
with a statement of work
As you are designing a website for a client, the client decides to include additional products. The client also wants to include testimonials on the site. As the designer, what is your next step?
write an ECO
What program is used to create very small Internet-hosted animations?
Adobe Flash
What would your argument be for not using WordPress to upload sound and video files?
It is not free, and YouTube and SoundCloud are free.
What is a popular interface for e-commerce sites?
PayPal
Which is an exception to the rule about providing free services?
PayPal
The term ______ is a television term referring to the number of viewers.
eyeballs
allows tracking of demographics
eyeballs
What is the purpose of "theme_color" in Word Press?
to change color of the background