Website Design Unit 1 Study Guide

What are 3 ways a mediocre design DOESN'T meet the needs of your audience?

(1) satisfaction (2) creates brand loyalty (3) differentiates you from competition

What is the average time users take to form opinions of your site?

0.05 seconds

In December 2014, the total number of websites on the internet was around ___________.

1 billion

Explain in detail the areas you should research on competitors' websites.

1) What message and tone of voice are used on this site? 2) What content and functionality are highlighted on the home page and in the navigation? 3) What image are they trying to project through the design? 4) What functionality and content do they have compared to your website? 5) What labeling are they applying to the content areas and site sections? 6) What is the ranking of the website including backlinks and keywords?

In _______, the World Wide Web was launched.

1993

How many color options should a designer choose from?

216

According to a AOL and Nielsen Content Marketing Study, what percentage of time do people spend looking at content?

50%

Which Bounce Rate percentage would mean that most people are leaving after viewing the first page of the website?

87%

How many different fonts display correctly on systems and browsers?

9

Which of the six pillars of web design is easy to ignore as a marginal concern:

Accessibility EXTRA INFO: Accessibility is easy to ignore as a marginalconcern. But there are many good reasonsto emphasize it: commercial incentives, legalcommitments, and moral obligations.Many website owners reject accessibilitybecause they believe it's too expensive, it'sdifficult to implement, or it will negativelyaffect the site's aesthetics. But it's possible forgood accessibility to exist comfortably alongsidethe next pillar.

_______________ refer to the designed look of your color, imagery, typography, and layout. Historically website owners viewed this as the most important part of a webmaster.

Aesthetics EXTRA INFO: Aesthetics refer to the elements that make up the look and feel of your site. Theseinclude color, imagery, typography, and layout. Historically, website owners viewedaesthetics as the most important pillar of web design. This bias toward aestheticswas prevalent in the late 1990s and early 2000s and led to the proliferation of splashscreens and a gratuitous use of Flash. A heavy bias toward aesthetics damages not only usability but also most of the otherpillars of web design. Fortunately, we're beginning to see less emphasis on design to theexclusion of the other pillars. We're also seeing a closer working relationship with theother pillars, especially development.

In order to be searched, what should a CMS require of a user when uploading an asset?

Alternative text description

What kind of website is the most common type of CMSs?

Blogs

What is A method of sorting post-it notes in related categories?

Card sorting

The most widely used purpose of a CMS is to easily manage workflow in a ___________ environment.

Collaborative EXTRA INFO: A computer application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment. CMSs are often used to run websites containing blogs, news, and shopping. Many corporate and marketing websites use CMSs. CMSs typically aim to avoid the need for hand coding, but may support it for specific elements or entire pages.

Which of the following is a direct benefit of having a clearly defined set of success criteria?

Communication is improved among the team members, further investment can be made in the project, the objectives become measurable

What is an advantage of a custom built CMS?

Complete Flexibility

Operating a good website is all about __________________.

Compromise EXTRA INFO: Running a website is all about compromise. Compromises are necessary regardingcontent and which sections of the organization get the highest priority. You must compromisebetween the different pillars of web design and compromise about budget andtime scales.

As the website editor, what is considered the most important?

Context

What is the most time consuming role of the website owner?

Creating content

What is the biggest part of creating website content?

Deciding what to leave out

What is design without content?

Decoration

What is included in a brief?

Design Mockup

Which of the following is not an advantage of using a CMS?

Ease of changing to another CMS

When a web project fails, blame can usually be attributed to one person on the team.

False

Website planning needs to be a time-consuming process.

False--Good planning will make the site process much easier. Many times taking some time before will save more time in the development process.

Website analytics are easy to understand properly.

False--It's easy to misinterpret website statistics. For example, a large number of page views may mean people can't find the information they're looking for. Keep in mind the data helps but can me misleading.

What 2 areas should testing include?

Flash Testing and Emotional Evaluation

What is Providing a summary of all the content on a page in the first paragraph?

Front Loading

What software allows a webmaster to study the web logs by popularity of time spent on a page?

Google Analytics

What 4 types of content are valid for your website?

Graphic, Applications, Multimedia, Copy

Which promotion type utilizes low-cost techniques like community participation, blogging, and podcasting?

Guerilla marketing

The "markup" language used to create special formatting that links between pages is called ________.

HTML EXTRA INFO: •Hypertext documents are created using a special kind of document formatting or "markup" language called HyperText Markup Language (HTML).

Every host on the Internet has a unique ____________ made up of four numbers between 0 and 255.

IP address

In June 2014 what were the top three open source CMSs?

Joomla, Drupal, Wordpress

When you add more elements to your page, does it create less or more importance to those elements?

Less

What should you look for when selecting a CMS?

Maturity of the product, broad community support, comprehensive documentation, code that is built on the latest best practice.

When is the work of the website owner done?

Never

What happens to projects without a brief?

New functionality is added too quickly

Do good designs keep visitors coming to your site?

No

What term is used to describe a fictional character to represent the target audience for your website?

Persona

What should the majority of your brief outline?

Project Requirements

What tool lets users keep up to date with changes on lots of websites without visiting each site individually?

RSS

What is The hierarchical structure of a site organized like a family tree with parents, siblings, and children?

Site Map

Who said "Get rid of half the words on each page, then get rid of half of what's left"

Steve Krug

Why do stakeholders often object to the direction of a web project?

They aren't consulted during the project EXTRA INFO: Spending time with your stakeholders also has a political benefit. A primary reason why web projects stall is objections from stakeholders. If the CEO or head of sales has a problem with the project, it can't progress. One reason they often object is because they aren't consulted during the project.

A CMS that produces bad code places unreasonable constraints on design.

True

One of the jobs of the website owner is to resolve disagreements over priorities.

True

WordPress allows a webmaster who doesn't know HTML or CSS to change the header or background images.

True

An excellent website will promote itself.

True EXTRA INFO: Offline promotion includes letterheads, business cards, signage,phone systems, and other marketing collateral. Email can be a powerful marketing tool to drive new traffic and agood way of encouraging existing users to return to your site. Search mechanisms involve more than good placement on Google.They also include pay-per-click campaigns and social networkingtools. Guerilla marketing is a catchall term for low-cost marketing methods.It includes techniques like community participation, viralmarketing, blogging, and even podcasting.

The most important stakeholder is the website owner.

True EXTRA INFO: Stakeholders are the people and organizations both internally and externally who have some interest in your site. The most important stakeholder should always be the end user.

Each file on a website has a specific _________ that indicates the exact position of the file on your hosting server.

URL EXTRA INFO: Every host on the Internet has a unique IP address, made up of four numbers.

What is Identifying the main goal of a user and the process needed to fulfill that goal?

Use Case

What is a common design principle called?

Visual Hierarchy

The picture below shows an example of a ____________ that gives you the ability to modify content without heavy technical knowledge.

WYSIWYG editor

What type of recommendations help when selecting potential vendors/agencies?

Word-of-Mouth

Does your cultural background affect how you perceive a design?

Yes

What is the primary role of a design?

facilitate and enthuse users

What are the main context problems associated with reading directly on a website?

low resolution and eye strain

What unit of measurement describes screen size and resolution?

pixels