YouTube chap 10
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Descriptions
5000 character or less overview ofwnat video is about
Thumbnails
First thing that catches the eye of potential viewers
Performance
Interest in watching the video View duration satisfaction
YouTube end screens
Shown during the last 5-20 seconds of video
youtube popularity by account
T series
External factors
Topical interests now competition is performing relevancy to current season
Personalization
User watch history and action
Tags
Video appears in related video section
YouTube cards
can point viewers to other videos, channels, a company website and run polls
