11- status

Which of the following questions would be LEAST likely to appear on a questionnaire designed to determine consumer confidence?

"Are you happy with your employer and job?"

The average American's standard of living continues to improve. These income shifts are linked to two key factors: _________________________ .

a shift in women's roles and increases in educational attainment

The term affluenza refers to ____________

well-off consumers who are stressed or unhappy despite or even because of their wealth

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the following best supports Jason's approach?

American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class.

____________________ are wealthy individuals who are likely to suffer from status anxiety, trying to display symbols of their success to make up for an internal lack of assurance about the "correct" way to behave.

The nouveau rich

A person who is born into a rich, powerful family is said to have ___________ status

ascribed

In school, it always seemed as if Kenneth got all the breaks. he had access to all the right resources, such as special privileges, fancy cars, a large allowance, and dates with all the beautiful girls. Even at work, he was put on the fast track and got promoted early to a high-prestige job. It seemed as if Kenneth was artificially ranked higher than others. The process that best describes what happened to Kenneth is called ______________ .

ascribed status

Product ________________ occurs when the symbolic meanings of different products are related to one another.

complementary

Harry was the lead singer in a band that hit it big. For his birthday, Harry had two hundred friends flown by chartered jets to t private island in the South Pacific. They ate the most expensive food, and every morning the bungalows were burned to the ground and rebuilt for the next night. Harry's party is a good example of ______________

conspicuous consumption

Consumers use a set of products called a(n) _____________ to define, communicate, and perform social roles

consumption constellation

Vance comes from the lower-upper class, while Jeff comes from the lower-middle class. They are both madly in love with Julia, who is beautiful enough to do part-time modeling. According to the principle of _____________________, Julia is most likely to be attracted to Vance

hierogamy

We tend to marry people in a similar social class to our own. Sociologists call this _____________ , or assortative mating

homogamy

The ________________ marketing perspective recognizes that people sort themselves into groups on the basis of things they like to do, how they like to spend their leisure time, and how they choose to spend their disposable income.

lifestyle

Social class is a strong predictor pf purchases that have symbolic aspects, but low to moderate prices. Which of the following is the best example of a product with those characteristics?

liquor

If a social researcher wanted to investigate social status in a small city, her best choice for a questionnaire would be one that included questions or observations on education, area of residence, total family income per year, and _______________

occupation prestige level of the household head

If the super rich bought "shredded Levi's jeans" to wear to formal parties, they would be exhibiting a sophisticated form of conspicuous consumption known as _______________

parody display

With respect to social organization, some barnyard animals exhibit signs of a dominance-submission hierarchy. Which of the following terms best communicates such a hierarchy?

pecking order

Most groups exhibit a structure called a ______________ in which some members are somehow better off than others

status hierarchy

A Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are all items bought and displayed as markers of social class. These products are _____________

status symbols

When people are differentiated in terms of their aesthetic and intellectual preferences, a _____________ concept is being applied.

taste culture