2.07
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. Brand Licensing: The legal authorization by a brand owner to allow another company to use the brand in exchange for a fee.
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. Brand Loyalty: Customers' allegiance to a particular brand.
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. Brand Personality: The projection of a brand that encompasses its values and emotional connections with consumers. How your brand would behave or a detailed personal profile of your business in order to create and maintain an emotional connection with your customers.
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. Brand Positioning: A branding strategy in which marketers create a certain image or impression Reinforce company's image to exhibit the company's brand promise.
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. Branded Product: An item that features only the logo of the manufacturer and not another company's trademark
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. Core values: Beliefs or qualities that a brand stands for and is built around
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. Purchase Touch Points: All the opportunities that businesses have during sales transactions to connect with customers and reinforce their brand values.
Brand:
1. Brand: All the combined impressions and experiences associated with a particular company, good, or service. 2. Brand Ambassadors: Individuals, usually employees, who communicate the company's values, vision, and personality to those they have contact with. 3. Brand Champion: The person in a business who is responsible for making the brand come alive and for sustaining it; usually the business owner, president, or CEO. 4. Brand Cues: Elements that remind customers and employees of brands and their values. 5. Brand Erosion: The deterioration or destruction of a corporate or product brand. 6. Brand Identifiers: Company or product names and logos. 7. Brand Identity: Those elements that are instantly recognized as representing a particular business or product. 8. Brand Image: Impressions of a corporate brand within customers' minds which represent what the brand stands for. 9. Brand Insistence: The stage of brand loyalty in which consumers insist upon buying a specific brand. 10. Brand Licensing: The legal authorization by a brand owner to allow another company to use the brand in exchange for a fee. 11. Brand Loyalty: Customers' allegiance to a particular brand. 12. Brand Mark: A distinctive symbol, design, sound, or group of letters which is seen or heard but cannot be spoken. 13. Brand Name: That part of brand identity that can be spoken, including words, phrases, letters, numbers, or any combination of these. 14. Brand Personality: The projection of a brand that encompasses its values and emotional connections with consumers. How your brand would behave or a detailed personal profile of your business in order to create and maintain an emotional connection with your customers. 15. Brand Positioning: A branding strategy in which marketers create a certain image or impression 2.07 Vocabulary Reinforce company's image to exhibit the company's brand promise. 16. Brand Preference: The stage of brand loyalty in which consumers prefer to purchase a certain brand but will accept substitutes if the brand is not available. 17. Branded Product: An item that features only the logo of the manufacturer and not another company's trademark. 18. Brand Promise: A business's agreement (spoken or unspoken) with customers that it will consistently meet their expectations and deliver on its brand characteristics and values. 19. Brand Recognition: The stage of brand loyalty in which consumers are made aware of a brand's existence. 20. Brand Strategies: The actions a business takes with a brand in order to accomplish its goals. 21. Brand Symbol: A business's distinctive logo, design, or group of letters that cannot be spoken but are used to establish brand identity; often used in conjunction with a brand name. 22. Brand Value: A brand's worth in terms of income, potential income, and prestige. 23. Brand Values: Core values; beliefs or qualities that a corporate brand stands for and is built around. 24. Branding: The ongoing decision-making process about the use of brands. 25. Core values: Beliefs or qualities that a brand stands for and is built around. 26. Customer Experience Management: The strategies, processes, and policies a business uses to meet or exceed customer expectations and to provide customers with outstanding experiences at every touch point. 27. Mission Statement: A brief summary of what a business owner wants a business to be doing. 28. Post-Purchase Touch Points: All the opportunities that businesses have after sales transactions to connect with customers and reinforce their brand values. 29. Pre-Purchase Touch Points: All the opportunities that businesses have before sales transactions to connect with customers and reinforce their brand values. 30. Purchase Touch Points: All the opportunities that businesses have during sales transactions to connect with customers and reinforce their brand values. 31. Touch Points: All the opportunities which businesses have to connect with customers and reinforce their brand value. 32. Trademark: Legal method for protecting brands from misuse externally; represented by the registration mark (®), TM trademark (™), or (sm) service mark. 33. U.S. Patent and Trademark Office: Office of the federal government responsible for issuing, administering, and enforcing U.S. patents and trademarks. 34. Vision statement: A summary of what a business owner wants a busine
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4. Brand Cues: Elements that remind customers and employees of brands and their values.
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Brand Champion: The person in a business who is responsible for making the brand come alive and for sustaining it; usually the business owner, president, or CEO
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Brand Erosion: The deterioration or destruction of a corporate or product brand
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Brand Identifiers: Company or product names and logos.
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Brand Identity: Those elements that are instantly recognized as representing a particular business or product.
...
Brand Image: Impressions of a corporate brand within customers' minds which represent what the brand stands for.
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Brand Insistence: The stage of brand loyalty in which consumers insist upon buying a specific brand.
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Brand Mark: A distinctive symbol, design, sound, or group of letters which is seen or heard but cannot be spoken.
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Brand Name: That part of brand identity that can be spoken, including words, phrases, letters, numbers, or any combination of these.
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Brand Preference: The stage of brand loyalty in which consumers prefer to purchase a certain brand but will accept substitutes if the brand is not available.
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Brand Promise: A business's agreement (spoken or unspoken) with customers that it will consistently meet their expectations and deliver on its brand characteristics and values
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Brand Recognition: The stage of brand loyalty in which consumers are made aware of a brand's existence
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Brand Strategies: The actions a business takes with a brand in order to accomplish its goals.
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Brand Symbol: A business's distinctive logo, design, or group of letters that cannot be spoken but are used to establish brand identity; often used in conjunction with a brand name.
...
Brand Value: A brand's worth in terms of income, potential income, and prestige
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Brand Values: Core values; beliefs or qualities that a corporate brand stands for and is built around
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Branding: The ongoing decision-making process about the use of brands
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Customer Experience Management: The strategies, processes, and policies a business uses to meet or exceed customer expectations and to provide customers with outstanding experiences at every touch point.
. Brand Ambassadors:
Individuals, usually employees, who communicate the company's values, vision, and personality to those they have contact with.
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Mission Statement: A brief summary of what a business owner wants a business to be doing.
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Post-Purchase Touch Points: All the opportunities that businesses have after sales transactions to connect with customers and reinforce their brand values.
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Pre-Purchase Touch Points: All the opportunities that businesses have before sales transactions to connect with customers and reinforce their brand values
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Touch Points: All the opportunities which businesses have to connect with customers and reinforce their brand value
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Trademark: Legal method for protecting brands from misuse externally; represented by the registration mark (®), TM trademark (™), or (sm) service mark.
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U.S. Patent and Trademark Office: Office of the federal government responsible for issuing, administering, and enforcing U.S. patents and trademarks
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Vision statement: A summary of what a business owner wants a business to becomr
