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Coca-cola entices consumers to their website through contests and games, but they cannot force people to visit their website due to the ___ characteristics of online media

Accessibility

which of the following is an example of inbound telemarketing

Sternns Media advertises its services by sending letters to potential customers and prompting them to contact the firm through a toll-free number

Elise Philips, a leading fashion designer, connects with her followers through a strong online presence, promoting her brand and discussing fashion tips through articles and videos on her personal fan page. In this case, which of the following marketing forms does Elise use? A) direct e-mail B) a catalog C) a search engine D) a spambot E) a blog

a blog

which of the following is an example of branded entertainment

a company placing its product in a movie scene

specialty store

a retail store that carries a narrow product line with a deep assortment within that line

agent

a wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods

which of the following is true of advertising in the new marketing communications model

advertisers are increasingly shifting toward digital media

______ reoresents buyers or sellers on a more permanent basis than brokers

agents

advertising

any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor

which of the following is true of marketing through blogs

blogs are an inexpensive yet personal way to connect with consumers

Solutions Inc. negotiates the sale of materials between lumberyards and commercial construction companies, receiving a 15 percent commission on all transactions. Solutions Inc. is considered a ________.

broker

rather than just creating and placing "TV ads" or print ads or snapchat branded story ads, many marketers now view themselves more broadly as

content marketing

Every time a search is made using keywords related to construction, search engines display text-based advertisements and links to Regan Builders, a construction firm. The marketing tool used by Regan Builders is best referred to as a ________.

contextual advertisement

_____ refer to two or more outlets that are commonly owned and controlled

corporate chains

OMNI-channel retailing

creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping

which of the following is a function of an integrated marketing communications system

delivering a clear, consistent, and compelling message on the product to each brand contact

which of the following is a function of an integrated marketing communications system

delivering a consistent message on the product to each brand contact

Which of the following is most likely true about the digital age with regards to marketing?

digital networks allow marketers many ways to build customer relationships

a company that uses telephone marketing to sell its products to customers is most likely using the promotion tool of

direct and digital marketing

in a promotion mix, ____________ involved personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships

direct marketing

which of the following direct marketing forms includes infomercials

direct-response television marketing

When compared to merchant wholesalers, brokers and agents ________.

do not take title to goods

direct and digital marketing

engage directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships

mind and body fitness

franchise organization

Which types of stores are characterized by specialty goods for which customers need assistance and higher operating costs that are passed along to customers as higher prices?

full-service stores

ColaBlue, a soft drink manufacturer, is sued by an environmental group for not meeting certain safety standards in its waste disposal. ColaBlue remedies the problem by adding higher-grade filters and purifiers. Which of the following actions by ColaBlue would constitute a public-relations effort to address the effects of the lawsuit and the consequent damage to its brand image?

holding a press conference to explain the remedial steps that ColaBlue has taken

social media

independent and commercial online communities where people congregate, socialize, and exchange views and information

Inglast, a chocolate producer, is faced with a class action suit when customers found pieces of plastic in boxes of cocoa powder. Inglast settles the case and then releases an advertising campaign to show the new and improved safety seals on all containers of cocoa powder. Which kind of advertisement has Inglast most likely used?

informative

which of the following is generally regarded as the toughest issue of public policy and ethics confronting the direct marketing industry

invasion of consumer privacy

which of the following is true of personal selling

it is the most expensive promotional tool for companies to utilize

which or the following is true of personal selling

it is the most expensive promotional tool for companies to utilize

which of the following is a disadvantage of advertising

it only provides one-way communication with customers

which of the following is a primary disadvantage of viral marketing

marketers have little control over who receives a viral message

which of the following would most likely provide on-the-go product information

mobile marketing

Window Concepts has introduced a new line of windows that offer the same benefits as solar panels in reducing heating and cooling costs in homes. The state-of-the-art windows will also contribute to the slowing of global warming while providing energy reliability. The company sends a team of representatives to the National Doors and Windows Trade Show to promote the new line of windows. Which promotion mix tool has Window Concepts used in this scenario?

personal selling

in a promotion mix, _______ occurs when a firm's sales force makes individual presentations to consumers for the purpose of promoting sales and building customer relationships

personal selling

in a promotional mix, ____ occurs when a firm's sales force makes individual presentations to consumers for the purpose of promotion sales and building customer relationships

personal selling

Wisconsin Cheddar

point of purchase promotions

Carlisa leading fashion brands

pop-up shop

in a promotion mix, _____ performs the functions of building a good rapport

public relations

power pro, a leading manufacturer of lawn and garden equipment, releases a new line of cordless, lightweight, electric weed trimmers

sales promotion

what is most likely the first major marketing decision that a retailer must take

segmentation

Grace and her fiance visit several furniture stores

showrooming

which of the following is most likely an advantage of social media marketing

social media are targeted and personal

all of the following are reasons companies are reluctant to use social media except___

social media is not lucrative enough

The American Tie Company, a necktie retailer, offers a deep assortment of men's neckties. The American Tie Company is best described as a(n) ________.

specialty store

retailers must decide on three major product variables. Product assortment, services mix, and ____

store atmosphere

which of the following promotion tools would best reach a geographically dispersed mass audience in a short period of time

television advertising

advertising budget

the dollars and other resources allocated to a product or company advertising program

L.L. Bean refers to the customer as "the most important person ever in this office"

the marketing concept

which of the following is an advantage of using social media for marketing

they are largely user controlled

which of the following statements is most likely true about direct and digital marketing

they build customer engagement and constitute a complete model for doing business

which aspect of niche online social networks makes the medium most appealing to marketers

they cater to the needs of small communities of like minded people

which of the following is an impact of the great recession on retailing trends?

tighter consumer spending patterns

Clenzo is a company that provides house cleaning services in major urban and suburban areas. Marketers at Clenzo developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers at Clenzo are using techniques to facilitate ________.

viral marketing

_____ are off-price retailers that operate in huge facilities offering few frills but ultra-low prices and surprise deals on selected branded merchandise

warehouse clubs

Electronics Storage is a wholesaler that holds inventories, thereby reducing carrying costs and risks for both suppliers and customers. Which channel function does Electronics Storage primarily provide?

warehousing

in which of the following cases is a firm employing omni channel retailing

wingate retail sells its products through e-tailers and hundreds of physical superstores