6. Coursera - Google Digital Marketing - Module 2.2

What page informs the user that the webpage they were trying to visit does not exist? Sitemap page Broken page 404 page Bounce page

404 page

What is a word, or multiple words, that people use to find information, products, or services online? A cue A signal A keyword A token

A keyword

In the context of a search engine, what is an automated software that helps locate information to answer a user's query? Algorithm Keyword Website Index

Algorithm

One of the pre-SEO factors to consider is "knowing your competitors well." What does this include? Prioritize and consider what the searcher needs from their query instead of what is already in the search results Understand the people reading and experiencing your content Create better content than your competition by studying what they've created Set clear goals for the organization

Create better content than your competition by studying what they've created

Which of the following features can you find in the search engine results pages (SERPs)? Select all that apply. Google index Featured snippet Videos Rich results

Featured snippet Videos Rich results

The search algorithm considers the quality of a website's content. What does this refer to? How easy the content is to interact with What the user wants to find on the website If prominent websites link or refer to the content If a keyword matches the searcher's query

If prominent websites link or refer to the content

Which of the following are reasons to plan out a website's structure? Select all that apply. Improve user experience Create consistent and readable URL structure Add less website content Assist the search engine crawlers

Improve user experience Create consistent and readable URL structure Assist the search engine crawlers

What are the main processes the Google search engine uses to organize information online? Select three. Indexing Crawling Deleting Serving

Indexing Crawling Serving

Why is search engine optimization (SEO) important? It helps a search engine understand a website's content and possibly display it when someone searches for a business's products or services. It helps a marketer better understand the potential customers they are creating marketing materials for. It helps organize a series of marketing strategies to turn potential customers into paying customers. It helps more accurately serve advertisements to potential customers.

It helps a search engine understand a website's content and possibly display it when someone searches for a business's products or services.

What is the process to find search terms people use in search engines? Keyword research Keyword identification Signal research Signal identification

Keyword research

Which of the following are SEO terms you need to know for entry-level jobs in digital marketing or e-commerce? Select three. Keyword research Broken link Meta description Remarketing

Keyword research Broken link Meta description

Fill in the blank: _____ refers to the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in the search results. Keyword ranking Keyword analysis Keyword relevance Keyword stuffing

Keyword stuffing

Which of the following are steps to consider before implementing SEO? Select all that apply. Know the website or organization's goals Brainstorm content for people first Choose online platforms to place ads on Know the customers well

Know the website or organization's goals Brainstorm content for people first Know the customers well

Which search engine results pages (SERPs) feature displays a map and has listings of nearby businesses? Rich results Featured snippet Video Local results

Local results

Which of the following are URL best practices? Select all that apply. Make URLs easy to understand Update URLs to avoid broken links Create useful 404 pages Make URLs as long as possible

Make URLs easy to understand Update URLs to avoid broken links Create useful 404 pages

What are some factors that the Google search engine considers when ranking websites? Select three. Amount of the paid placement Meaning of the query Usability of the webpages Quality of the content

Meaning of the query Usability of the webpages Quality of the content

Search engine optimization (SEO) may include which of the following tasks? Select all that apply. Review website content or structure Create ads that display in a search engine Keyword research Technical website development

Review website content or structure Keyword research Technical website development

Which of the following are tips to consider when creating a website's structure and navigation? Select all that apply. Show useful 404 pages Use https:// whenever possible Create a navigational page for users Ensure some pages are not reachable by any internal links

Show useful 404 pages Use https:// whenever possible Create a navigational page for users

As a marketer specializing in search engine optimization, you resolve hosting issues, manage webpage redirects, and edit JavaScript. This represents which SEO task? Organizing a website's structure Technical website development Content development Keyword research

Technical website development

One of the main processes of the Google search engine is serving. What does this refer to? The Google search algorithm sorts through a few webpages to find the most popular content for the user's search Websites and platforms use different algorithms to decide what to show users The Google search algorithm sorts through billions of webpages to deliver the most relevant content for a user's search The process of finding new and updated webpages

The Google search algorithm sorts through billions of webpages to deliver the most relevant content for a user's search

What is a bounce rate? The percent of visitors that view one page and then leave the site The percent of visitors who do not make a purchase on the site The percent of visitors who do not share the site The percent of visitors who view less than five pages on the site

The percent of visitors that view one page and then leave the site

In the context of a search engine, what is crawling? The process of storing information found on webpages The process of reporting unauthorized webpages The process of finding new or updated webpages The process of locating information for a user's search query

The process of finding new or updated webpages

Which of the following best describes keyword research? The process of increasing the visibility of webpages in the search engines. The process of finding the terms people use in the search engine. The process of placing advertisements within the search engine. The process of creating fictional representations of ideal customers.

The process of finding the terms people use in the search engine.

Which of the following statements regarding keywords is true? Keyword research is done after creating content. There is one preferred way to do keyword research. Keyword stuffing provides a positive user experience and typically benefits a website's ranking. Tools may help you in the keyword research process.

Tools may help you in the keyword research process.

When do search engine results pages (SERPs) appear for users? When they visit a brand's website When they click on an ad When they purchase a product When they perform a search query

When they perform a search query

Which of the following is true regarding a website's structure and navigation? It is best to have several pages that are not internally linked. A higher bounce rate typically leads to more conversions. A website's structure should be at least five layers. Whenever possible, use https:// and not http:// when creating new webpages.

Whenever possible, use https:// and not http:// when creating new webpages.

Fill in the blank: Automated software that helps locate information to answer a user's query is called a _____. discovery algorithm search algorithm discovery finder search finder

search algorithm