6.3 Vocabulary
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rebate
a refund offered to people who purchase a product
emotional buying decisions
based on the desire to have a specific product or service
rational buying decisions
based on the logical reasoning of customers
personal selling
direct communication between a prospective buyer and a sales representative in which the sales representative attempts to influence the prospective buyer in a purchase situation
sales promotion
the act of offering an incentive to customers in order to increase sales
visual marketing
the use of visual media to promote, sell, and distribute a product or service to a targeted market
telemarketing
using the phone to market your product or service