660 MT - Chp 2

The overall retail market in the United States in 2015 was estimated at about:

$4.8 trillion.

Which of the following is an example of the affiliate revenue model?

MyPoints

Which of the following was not able to successfully implement a freemium business model?

Ning

Which of the following is not a community provider?

Priceline

An example of a company using the content provider model is:

Rhapsody.

All of the following are using a subscription revenue model for music except:

Scribd

All of the following can be considered a direct or indirect competitor of Amazon except:

Starbucks

________ technologies are technologies that enable the incremental improvement of products and services.

Sustaining

Stickiness is an important attribute for which of the following revenue models?

advertising revenue model

A wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n) ________.

angel investor

Which of the following is an unfair competitive advantage?

brand name

Which element of the business model refers to the presence of substitute products in the market?

competitive environment

SupplyOn is an example of an:

industry consortium.

The financial services, travel services, and job placement services industries typically use the ________ business model.

transaction broker

Which element of the business model addresses what a firm provides that other firms do not and cannot?

value proposition

A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

value web

Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?

venture capital investors

A ________ marketplace supplies products and services of interest to particular industries.

vertical

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

Bluefly

Which of the following companies uses a transaction fee revenue model?

E*Trade

________ create and sell access to digital markets.

E-procurement firms

Which of the following would be considered an indirect competitor of Priceline?

Expedia

Which of the following statements about Foursquare is not true?

Foursquare's business model faces significant intellectual property concerns.

________ and ________ are typically the most easily identifiable aspects of a company's business model.

Value proposition; revenue model

A firm's ________ describes how a firm will produce a superior return on invested capital.

revenue model

Portals primarily generate revenue in all of the following ways except:

sales of goods.

Which of the following are Amazon's primary value propositions?

selection and convenience

Which business strategy involves implementing a new, more efficient set of business processes that other firms cannot yet obtain?

strategy of cost competition

Which of the following gives a business model the most credibility with outside investors?

the firm's management team

The existence of a large number of competitors in any one market segment may indicate:

the market is saturated.

All of the following use a social network marketing strategy except:

Amazon

All of the following use an advertising revenue model except:

Amazon

Which of the following is not considered a portal?

Amazon

Over the past decade, the number of exchanges has:

diminished sharply.

Innovative entrepreneurs and their business firms that destroy existing business models are referred to as ________.

disruptors

W.W. Grainger is an example of which of the following business models?

e-distributor

The business model of e-tailers is quite similar to that of:

e-distributors.

Which of the following may offer its customers value chain management software?

e-procurement companies

All of the following are examples of business-to-business (B2B) business models except:

e-tailers.

Which of the following is an example of the subscription revenue model?

eHarmony

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

enable individual customization of the product by consumers.

All of the following may lead to a competitive advantage except:

fewer products.

Which of the following is not a primary activity in a firm value chain?

finance/accounting

Which of the following is another name for a revenue model?

financial model

A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

focus

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

freemium strategy

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

global reach

Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:

incubators

Which of the following is not a key element of an elevator pitch?

legal structure

The use by a company of its competitive advantage to achieve more advantage in surrounding markets is known as ________.

leverage

In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.

market creator

Which of the following is not a variation of the e-tailer business model?

market creator

A ________ specifically details how you plan to find customers and to sell your product.

market strategy

In general, the key to becoming a successful content provider is to:

own the content being provided.

All of the following are business models employed in the online music industry except:

peer-to-peer streaming.

What is the primary revenue model for an e-distributor?

sales

Which of the following factors is not a significant influence on a company's competitive environment?

the availability of supportive organizational structures

A perfect market is one in which:

there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.

The basic value proposition of community providers is:

they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.

eBay uses all of the following business models except:

content provider.