8-10 marketing

A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ________.

POP stimuli

acknowledges that marketers will be more successful when they communicate with consumers who have already agreed to listen to them

Permission marketing

Which of the following occurs when a consumer uses a selected product and decides whether it merits his/her expectations?

Post-purchase evaluation

Gasoline is the only commonly purchased product that is priced down to a fraction of a cent. This is the case because buying gasoline is a low-involvement activity, which makes point-of-purchase factors more important

True

According to ________, we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice.

constructive processing

A component of a hierarchy of effects is ________.

All of these (non-experiential, high involvement, standard learning)

includes a buyer, a seller, and a product or service and other factors.

Consumption situation

_ is the first element in the traditional communications model.

Source

Time poverty is creating opportunities for many new products that allow people to multitask .

True

People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________.

framing

Psychologist David Katz developed the ________ of attitudes.

functional theory

Physically attractive people are perceived as smarter, cooler, and happier than average people. These perceptions are a result of the ________.

halo effect

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.

time pressure

Features actually used to differentiate among choices are called ________ attributes.

determinant

Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is ________.

internalization

A decision strategy that seeks to deliver an adequate solution rather than the best possible solution is referred to as ________.

satisficing

______ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.

Atmospherics

The first step in the consumer decision-making process is to conduct information search.

False

Innovative merchants have turned to retail theming to provide new ways to stimulate and encourage consumers during their shopping experience. A retailer that used a simulated outdoor environment (such as a fishing pond with real fish) to attract outdoor enthusiasts to the retail store is using a ________ theme. __

Landscape

Which of the following theories measures attitude toward the act of buying, rather than only the attitude toward the product itself?

The theory of reasoned action

Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors?

Theory of cognitive dissonance

Two dimensions, ________, determine whether a shopper will react positively or negatively to a store environment.

arousal and pleasure

The functional theory of attitudes was initially developed to explain how ________.

attitudes facilitate social behaviors

The "good enough" perspective on decision making is known as ________.

bounded rationality

A consumer who buys the same brand over and over again exhibits ________.

brand loyalty

Others who are present in a consumer's physical and social environment when purchases are made are called ________.

co-consumers

A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in ________ decision making?

cognitive

A ________ orientation dimension distinguishes between people who prefer to do one thing at a time and those who have multitasking timestyles.

polychronic

The success of ________ hinges on the marketer's ability to convince the consumer to consider its product within a given category.

positioning strategy

When a consumer is determining her overall feelings or attitudes about a product after purchasing it, she is involved in the ________ step of the consumer decision-making process.

postpurchase evaluation