ABA: Social Media Questions

Using the optimal posting guidelines, which calendar should Chew-Bocce use? *You can review the optimal posting guide by clicking the "materials" tab in the upper right hand portion of the screen.

*Choose the option where Post 1 takes place on Monday at 1pm.* DO NOT CHOOSE SUNDAY POST 1 2PM

Which of the following are types of engagement / chatter on social media?

- Like - Share - Comment

Following on current customers, which of the following types of chatter should Chew-Bocce use for their posts relating to app downloads?

- Share this post with a friend that needs the Chew-Bocce app. - Like if you already downloaded the new app. - Comment how you like the new app.

Match the descriptions provided to the types of paid social media advertising opportunities described. Part 1

Image ad: A "Mixin' It Up" ad features an image of the most popular product with a direct link to Anna Morgan's website. Carousal ad: A series of photos viewers can scroll through with "Shop now" links leading to the website at the bottom of each photo. Product ad: After looking at a pot on Anna Morgan's website, a consumer sees that pot show up as an ad while scrolling through their social media feed.

Which of the following would be a SMART objective for the goal of increasing reservations made through the app?

Increase the number of app downloads to 150 in the next 3 months.

Which of the following would be a SMART objective for the goal of increasing brand awareness?

Increase the number of followers on Facebook by 40% in the next three months.

Then her reps also shared this with me: a customer who loved Anna's home decor line tagged their account in a post about the decor and furniture. She's a micro-influencer. How cool! [Insert name], what type of media is this?

earned

Do you think we should start with the goal of increasing brand awareness or increasing reservations?

increasing brand awareness

I also pulled up one of their profiles for Anna's Home Decor line. What about this one, [insert name]? What type of media would this social media profile be considered?

owned

[Insert name], what kind of media would a sponsored post such as this be considered?

paid media

So, is this first on getting influencers to give demonstrations of and share their opinions on the Mixin' It Up cookware, how do you say those efforts as helping us reach your goals of raising awareness in the brand and increasing website traffic?

As influencers share about the cookware, this will increase awareness of the Mixin' It Up brand among their followers. We can also provide the influencers with a script that tells them to use a call-to-action message that direct people to our site.

Match the description below to the common uses of social media. Part 1

Blogs: We could develop a web page that features new recipes each week and shows consumers how they can use the cookware line to make the recipes. Customer Service: We could use social media as a way for customers to let us know when they've had a problem with a shipment or problem with an item that they were sent. Reviews and Opinions: We could use social media as a way to get people to tell us what they thought of our products and rate them, letting others know about their experience with the brand.

Match the descriptions provided to the types of paid social media advertising opportunities described. Part 2

Collection ad: Four products from the line are featured in photos. Consumers can see prices of the items on each photo and click to the site, serving as a virtual storefront within their social media feed. Interactive ad: Mixin' It Up posts an Instagram story that asks their followers to answer a poll question about their favorite item in the new line. Lead form ad: When consumers click "shop now" from an ad on Instagram, it takes them to Anna Morgan's website. Before they can see the items, it asks them to enter their email address.

Match the description below to the common uses of social media. Part 2

Entertainment: We could use social media as a way to brand ourselves as THE cookware line for new, young cooks and develop a fun online personality that keeps followers engaged. Remarketing: We could use information from those who have visited Anna's site to purchase an item to have an ad for that product show up elsewhere in their internet browsing.

The app development company contacted me about additional features that can be included in the app. In addition to company information and the scheduling function for reservations, which of the following do you think we should add for our customers?

- mobile payments - loyalty program

Which of the following should the Lopez family post on Facebook page gearing up for the Facebook Live event?

- showing the children at a birthday party at Chew-Bocce - posts showing the parents on the Chew-Bocce app making reservation for the family - Post showing the parents and friends, reserving a bowling lane in the Chew-Bocce app

Which of the following would be the best option to start with to make a customer is aware of the new app available for download?

creating posts for our current followers

Using the customer personas for Julian and Ava, which of the following topics should Chew-Bocce consider for each group? *You can review each persona by clicking the "Materials" tab in the upper right hand portion of the screen.

Julian --> Networking Happy Hour - Share the post with colleagues --> Weekly trivia night for couples - Comment the topics you want to see discussed. --> Bowling league - Share with 2 friends you want to bowl with Ava --> Family bowling - Share with other families you are interested in bowling with. --> Sunday Funday: Bowling lessons and games for kids while parents enjoy the bistro and bocce - Share with 3 friends for a discounted rate --> Discounted packages: Dinner + bocce for one set price - Like if you would be interested

Using the customer personas provided and the information you learned so far, which of the following would be the best audience to use for the first targeted ad?

Location: 25 mile radius from Chew-Bocce Demographics: Age- 25-35; Gender: Men and Women Interests: Fitness, College, Trivia, Entertainment

The sounds great! While Chew-Bocce does have social media accounts, I am not too familiar with its purpose over traditional media. Can you provide the differences in using social media versus traditional media?

Social Media (e.g. Facebook, Twitter) - custonizable - two-way communication - targeted - instant feedback Traditional Media (e.g. Television, Print): - static - one-way communication - little direct feedback - large / all-encompassing audience

Using the information you have learned so far, which influence or do you think would be the most successful for Chew-Bocce?

The Lopez Family Husband (35), wife (34), son (10), daughter (8) Facebook followers: 7,821

Based on the settings you selected, which post do you think would be most applicable for this audience?

Trivia Night option

[Insert name], match the other social media opportunities that the team might consider for Mixin' It Up with the correct description.

User-generated content: What if the Mixin' It Up brand developed a contest where users had to share pictures of the best meal that they made using the cooking line and they win a prize from Mixin' It Up based on the number of likes they got on their dish? Native advertising: What if Mixin' It Up paired with Gwyneth Paltrow's health and wellness website, goop, to place promotions for the cookware line within some of the articles she writes about health, wellness, and diet? Influencer advertising: What if we found other people like the woman who tagged Anna's home decor brand in their Instagram post and we paid them to post content where they are using and talking about the cookware line?

We could probably use of all three of those, but [insert name], which of us would you like to consider first as we think about our goals of raising awareness and drive in traffic to the Mixin' It Up website?

Using influencer advertising

So what about or leave engaged influencers? I know the client will want to know if we actually raised awareness and increased website traffic. How will we know if we did or not, [insert name]?

We can use social media listening and analytic tools to determine sentiment toword, our brand and conversations happening with an influencer's posts good and two gauge website traffic. We could also survey members to our target audience regarding their knowledge of the Mixin' It Up brand.

You decide to use the mobile over a 10 day. Based on the influencer and target audience, which of the following should you use as a giveaway.

a free evening of bocce for the family